Tapping Into New, International Markets Assignment Sample

Introduction

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Increasing competition in the global hotel industry has made enormous changes in its products and services. The main aim of this study is to describe the marketing strategies that to be competitive and sustainable for the Hilton Hotel. It is one of the leading hotels in the world and has its headquarters in Virginia, United States.

1. PESTLE analysis

Political factors of Hilton hotelare focusing on maintaining global business structures by using political stability. A political structure is important and that meets potential business requirements. Hilton hotel operates in various countries for individual visitors and that able to maximize maximum profitability of the operations (Nandonde, 2019). Most business organizations are considered the potential business requirements to mitigate major threats to the business. Economic factors are involved by the inflation rate as well as the GDP of the business which is necessary to meet future expectations of Hilton Hotels. This hotel operates individual country and that can meet the potential requirements of the business. Social factors are mandatory for Hilton Hotels and identify the spending habits of individual customers. Potential business requirements are managed by social factors and individual visitors maximize organizational profitability.

Technological factors are involved by the competitive advantages which are necessary to identify competitors' proportion value. Individual customers book hotels anytime and the hotel involves a flexible time table which is necessarily easy for customers. Legal factors are necessary for the individuals and Hilton hotel also maintain a legal framework to minimize common difficulties. Legal factors identify essential threats and opportunities of Hilton Hotels which puts a positive or negative impact on the profitability. A legal framework is necessary and can able to meet potential business requirements (Shahid, 2022). Environmental sustainability is necessary for the business to minimize potential requirements. Environmental factors initiatively maintain organizational communication which easily increases organizational profitability. Environmental factors are enhancing positive requirements and manage potential difficulties.

2. Theory of international trade

International trade involves cross boundaries trade between two countries. One country purchase goods from another nation in exchange for currency. As per the view of Bodolica et al. (2020), in order to explain the theory of international trade, the “Country Similarity Theory” (CST) is been chosen. It is also known as Linder's theory here to prosed that countries' consumer has a similar taste and interest ranging the products. The development process and the presentation process must differ but the p