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Unilever is a well-established company that provides consumer goods services globally. The mission statement of Unilever is the addition of variety in the life of people by meeting the needs of everyday nutrition, hygiene, as well as personal care to make the customer feel good along with getting more out of their life.
Unilever has improved its business for people with the maintenance of a perfect vision. Their vision is to make a completely sustainable living place for people, as the belief of Unilever is that it is possibly the best selective way through which a business can experience growth in a long-term way.
Unilever started its business with some important objectives such as:
Unilever can upgrade its vision to be completely customer as well as environmentally centric through which the goals of the business can be aligned better. A vision of low carbon emissions along with the reduction of waste materials by using eco-friendly components can be useful to align all of their marketing activities. A proper vision in business planning can be helpful for Unilever to maintain sustainability as well as a competitive position by improving its marketing strategy with the maintenance of loyalty.
As per the outcome from the selected mission and vision of Unilever, I have understood that Unilever mainly promotes a customer-centric process in their marketing to maintain sustainability. Maintaining a healthy marketing promotion is helpful for Unilever to attract a large number of customers. Further, Unilever maintains loyalty by using rights codes for the safety of information of customers during marketing.
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