Assessment 1: Individual Business Plan Assignment Sample

1. Introduction

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1.1 Business name and business description

The establishment of a grocery store chain known as Rajor is the cornerstone of the business idea that is being presented. This business would provide customers an extensive selection of food items as well as inexpensive pantry essentials. Food and drink are two examples of the basic necessities that people need on a daily basis, and this company supplies them both. This includes fruits and vegetables that are in season, milk, bread, and other meals, as well as snack snacks. The objective of the firm is to provide its consumers with high-quality, healthful alternatives from morning till night by making available an extensive selection of foods and home items in an easily accessible location (Zhang et al., 2020). To remain competitive in the food retail sector of the UK and to secure the long-term success of the firm, it is essential that the company is always on the lookout for new and innovative ways to do business. Providing organic, healthful food of consistent quality at prices that are affordable is the method that the firm will use to create a solid customer base and win the patronage of the demographic that it has identified as its ideal clientele.

1.2 Opportunity being addressed

The food retailing company in the UK has been developing at a fast rate, which is fantastic news for the intentions of Rajor Company to expand there and enjoy enormous financial advantages from doing so. In an attempt to spread its market reach, Rajor provides its consumers with a large selection of products to choose from. This is a strategy that has the potential to significantly increase the company's position in the UK market (Zhang et al., 2020). The spread of the pandemic has not had an impact on the supply and demand of food and grocery items since they are essentials that will never go out of style. As a direct consequence of these pandemic practises, the organisation has been able to maintain normal service levels for its clients during the duration of the pandemic.

1.3 Description of the product or services

A wide range of products would be provided by the company in their available store. The diverse ranges of products are more than sufficient to meet the expectations and desires of the consumers from all segments of the market. The brand is providing a numerous range of products which does include various kinds of food products, essentials, fresh fruits, dairy products, bread, veggies, etc. The workers of the store do make sure to maintain the number of stocks by verifying them as per their shelf life, and by looking after the expiry date of the products. Due to changes in the market p