Case study on Samsung Assignment Sample

Introduction

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Businesses have various approaches and need to segment their customers in the modern smartphone world where the computer is in everyone’s hands. Focusing on the mobile customer segmentation based on smartphones is targeting the marketing campaigns for the specific organization for business expansion. But when a company focuses on business expansion, every smartphone company focuses on customer segmentation that divides the target customer based on demographics, money spent on the smartphones, and interests of the customers of geographic division.

It takes substantial time to segment the consumer market to benefit the company. The company must continue to divide existing clientele into groups until they identify a segmentation strategy that benefits the company. It's crucial to keep in mind that generating strategies is the primary goal of this procedure before segmenting the consumer base. As a result, segmentation methods must be focused on a specific aim or set of goals at all times. For instance, a segmentation method might identify clients who are brand advocates and tech enthusiasts. Many other segmentation strategies are available, and this is merely one of them.

An excellent strategy to raise the company's overall return on investment is implementing consumer segmentation in the marketing initiatives. Users must first comprehend the distinctive attributes and characteristics of each sector of the consumer base. And besides, not every segmentation strategy is effective for just about every type of business; for example, a small clothes shop may find success, while a big-box shop may not. Having already said, segmenting its consumer base is a quick and easy procedure to help the company succeed. One must be aware of the best approach! Let's examine the significance of client segmentation in more detail.

Literature Review

Segmentation division customer relation – Behavioral, Psychographic, and demographic

In the word of De Keyser et al. (2015), market segmentation is a process in which the consumer market or the business market that contains present and potential consumers is divided into segments based on different shared characteristics. It implicates observing a heterogeneous market into homogeneous groups of different shared p