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Essay 1:How technology and social media developments have impacted on the way how companies and organizations market their products and services in the last ten or fifteen years
Social media developments along with technological innovation have changed the way an average person sees life; people have started spending more time in the virtual world than in the real world. They are easily influenced by what they see online and want that in reality. This has greatly impacted the companies which provide consumers with commodities and services as well. Companies like Amazon thrive on the concept of virtual sales. Many other companies are attributed to technological developments as well as social media developments. This report will attempt to identify such changes which have taken place in the last decade.
Marketing is the art of understanding the motivations of people (consumers/customers) and then further using them to create campaigns to influence the people to buy products. It is a very intuitive and creative process (Christou, E. and Chatzigeorgiou 2020). The creative part here holds more value. Nevertheless, technology plays a major part in this process. This is because the entire mapping process of capturing the audience using their motivations is fulfilled by using an ample amount of technology, some of the most commonly used technical methods to do this are given below:
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