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In this report, there are certain discussions regarding the chosen company KFC and the application of different marketing principles by them in the UK. The study shows the differences between the values of KFC in the UK and US as it helps in understanding the various cultures of companies. Further, gives ideas about the distinct methods of entry in the international market for the company. At last, the report provides a description about the changes for making the products and marketing communications which suit the company in the culture of the UK. Thus, the various marketing strategies are applied for the company to manage the activities at international level.
KFC (Kentucky Fried Chicken) is an American based fast food chain and they specialize in fried chicken. It was founded by Colonel Harland D. Sanders and they operate in 109 different countries around the world. Furthermore, KFC is one of the largest companies in the context of restaurants with around 36,000 locations in the world.
The main focus of KFC is on the consumer and making appropriate improvements as per the requirements of the customer. They believe in customer satisfaction. KFC mainly uses the demographic segmentation in order to serve people as the needs and wants of customers. They offer products to young as well as adults in order to cover the market (Amoako, & et.al. 2021). The company follows some market penetration along with the development in order to increase the customers in the UK. They try to gain proper information about the marketing strategies to enhance the market share and evaluate the growth.
So, by now it can now be identified that the selected company is the UK and the marker selected is the UK. But in order to expand the business in any new country, some facts are required to consider first so as to make a flourishing business in the new country. For example, the government rules and regulations, client p
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