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The organization behavior means how employees and groups in the company interact and how this interaction influence performance of organization to achieve its goal. A change is a solution that is initiate in the company to enhance process of work get done, to solve a specific problem and to get an advantage of opportunity. Change helps in adopting new process, methods which increase company`s efficiency. The change is beneficial for company and for employees it enhances opportunity for growth, employee participation and play a significance role in attaining goals.
The report is based on Google changes in leadership and top management. Google was established in 1998 by Larry Page and Sergey Brin, it is provider of services of search and advertising on the internet. The report will state about the impact of change on organization and personality of the employee. It will outline causes of change due to external and internal factor. It will recommend strategies to implement change.
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The changes in leadership mean a process of the organization through remarkable transition, disruption. A change management process needs efficient and effective implementation of leadership method. Change in leadership help the Google Company in translating the goals and aims from paper to business operation. The Google Company founder`s uses democratic leadership style in the initial times and give emphasis on recruiting and promoting skill engineers (Canterino et al, 2020). In current times the Company use distributed leadership style. It is a kind of collaborative action that is managing by formal and informal leaders within an organization.
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This leadership distributes the responsibility in the individual or employee in an organization according to the expertise rather than experience. The Google asked its employee for their ideas and opinion and also considered feedbacks and suggestion for making important decisions for the company. This type of leadership gives the employee feeling that the company considers them as important assets for company. It leads to enhance employee engagement and satisfaction at the workplace.
The change in leadership leads to change perspective of people and employee within the organization. These are as follow-
Motivated employee-The employee of the company feel motivates or encourages as the company delegate the responsibility in the employees according to their talent, skill and expertise (Sitthiwarongchai et al, 2020). It feels them that they are treated as important asset for the company. It leads to encourage employee to do work more effectively and efficiency and help the company in achieving their goals.
Learning and development- The change in leadership method leads to change people`s perspective. When the employees are asked for sharing their ideas, opinions and suggestion, then it increases motivation. As the employee find new ways to solve problem and then give suggestion, earlier to this employee only do what is asked to them to do.
The employee will behave differently because of the change because it brings positive impact on the employees. It leads to change the personality and perception of the employee.
Personality: The change in leadership assists the employee in developing the personality when the employee feel involved in the company it enhances two personality qualities honesty and emotional stability (Abid et al, 2021). The employee feels motivated and organized.
Perception: The perception of employee also change in the company because the employees get better working environment as their problems and complains address by the leaders and helps them by giving better solutions. Due to this the employee of the company always feels enthusiastic to give their suggestions about how Google can improve the services for customers.
The Google make changes in the leadership, it used distributed leadership for their company. It is a kind of shared leadership between individual within the company distribute responsibility. It has many advantages like tapping skills as well as expertise and opportunity for developing leaders at each level in the organization. The benefits of this change to the Google are-
Improve Decision- Making- The distributed leadership benefits the company by improving their decision making ability. In this the group of people or stakeholders gives their suggestion to reach a good decision. It maximizes the capacity of leadership by directing a distributed perspective in decision- making.
More Creativity and Innovation- This change in the company is much benefited for the company because it motivate different individual to give ideas, opinion worldwide during the session of brainstorming with the whole company (Gahan et al, 2021).. The company gives emphasis on this idea and makes use of this for innovation purpose in the service, process or method. This lead to decrease cost, increase profitability and enhance customer satisfaction.
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Accountability- It is an advantage for the company about the leadership that it enhances accountability. This leadership makes sure that person who involved in the process of decision making are put accountable for the action.
Decrease turnover- The main idea for the change in leadership to distributed leadership is to encourage staff to be innovators. As the employee get the chance to give their ideas there is lack of possibility that the employees leave the company. It is advantage for the company because the company needs not to recruit new employees.
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The leadership of Google has evolved from the past years because of the change in the dynamics of the global network of communication. The new emerging generation challenges the position of Google. There is number of necessity and expectation from leader due to digitalization. In this era, the leaders need to use innovation in technology while handle the challenges that occur from internet based business. Google respond to this and make changes in leadership to remain successful.
External
Political- The political factor affect the strategy, working and operation of the company. Some political factors are government rules, regulation, laws and taxation. The government enforces some regulation on companies related to technology such as Google like law for data privacy, antitrust regulation and content policy. The leadership aids the company in fulfilling and implementing this policy and furnishes information to the employees about government operations.
Economic- The economic factors include exchange rate, inflation rate, interest rate, consumer expenditure habits and technology investment trend. The more investment in the technology and infrastructure of internet leads to make opportunity for the growth of Google ((Archanjo et al, 2020).). The distributed leadership brings innovation and assists the company to adopt the innovation and helps in growing.
Socio-cultural- This includes language, consumer behaviors, concern of privacy, security, social movement adoption of digital culture. The Google operates its business all over the world, so it is necessary for the company to consider local language and culture while designing its product. The change in leadership to distributed leadership is helpful for the Google as this assists the company by solving the problems related to difference in language.
Technological- The technological factor includes advancement in technology, Artificial intelligence, cybersecurity, Blockchain technology, cloud computing and so more. With the digitalization, cyber threats are increasing (Google PESTEL Analysis. 2024). It is important for the company to invest in technology because it is essential to protect data and trust of user. The leadership helps in taking all the important decision regarding innovation and investment.
Ecological- This includes energy consumption, e-waste, changes in climate, carbon footprint and regulations. The leadership of Google helps in making decision and addressing the issue and find suitable solutions for this, the leaders address the issue of E-waste and make solution about reduce, recycle and management of waste.
Legal- The legal factor includes law related to data privacy, intellectual property, employment, advertising and tax law. The leader is responsible for providing direction and vision and motivates the team member to follow this rule and laws. Leadership is essential for achieving goals and success.
Internal
Design of new product and service- The cause of bringing change in leadership is to introduce new product or service in the organization. The distributed leadership allows openness to employee to give knowledge and ideas so that with the help of this able to bring innovation in the services of Google. As a result company able to engage more customers.
Low performance and morale- In democratic leadership it is quite challenging to make rapid decision as it take time to fixed meetings and discussion as a result delay in making decision decline the performance of company (Malhotra et al, 2021). This leads to decrease morale of employees too.
High stress and staff turnover- In democratic leadership, there is instability because leaders change frequently. Due to this the employee have to change way of working, this lead to increases stress and sometime it become reason for staff turnover.
SWOT analysis
Strengths- The distributed leadership strengths is that it has power to make decision when quick decision needed without taking concern from anyone as power is distribute equally. It provides autonomy to employees to do their work (Berraies, Hamza and Chtioui, 2021). It enhances engagement, development and lead to increase productivity. This kind of leadership is strength for the company as it brings innovation and creativity in the company. It is helpful in retaining talent as they feel valued as their opinion considered.
Weaknesses- This leadership is sometimes considered as a weak point for the company. As in this it is difficult to hold one person accountable if wrong decision taken. This delayed decision because it considered number of members in the process of decision.
Opportunity – This change in leadership in the company bring opportunity for the employees of the company to share their expert views, ideas and opinion towards the decision of the company (Agarwal et al, 2021). It provides an opportunity for the employees as well as for the company to increase profitability by enhancing morale of employee.
Threats- This change is good for the company but there are some risks or threats in this. There are lack of accountability, communication and alignment. It may hamper the growth of company and sometimes work as a barrier in attaining company`s goal.
The resistance to change means reluctance of individual, employee and organization in adopting changes, new ways and methods in the organization.
Employee- The employee in the company unwilling to adopt changes because the employee feel that their opinion and vies not matter for the company. Sometimes employee feels that the change will harmful for the security of job (Kelemen, Matthews and Breevaart, 2020). For example, changes in leadership to distributed leadership require that employee share their opinion and views in making decision. If employee is not able to give suggestion than it decreases the morale and employee may feel that company fired him for this.
Organizational- The Company also resists to changes because company feel threatens to change or disturb the current business. The company fears in adopting new ways, method, process, leadership style, team structure as well as new technology. It reluctant to change because company think that if company adopt new ways and unable to do business with this, then this will affect the company’s profitability as well as damage the reputation.
The change in leadership leads to motivates several things in the company. The change is essential for the internal physiological state, current environment of company as well as for the company`s history and experiences. A good leader able to communicates the goals, objective and vision of the company (Saha et al, 2020). By sharing it leaders motivates and inspire the team members. The change in leadership motivates the employee to share their ideas, suggestion and feedback.
It is an influencing factor because due to this the employee’s efforts are valued. The change in leadership brings a positive impact as it creates a better working environment as all employees feel motivated. It also influences the individual growth and leads to higher profitability for the company because motivated employee work with efficiency and give their full efforts for the attainment of organizational goal.
The John Kotter change process is a model for the management as well as implementation of organizational change. There are 8 steps to successfully implement changes in the company.
Set up a sense of urgency- Before making any change in the company, it is important to know why a change is needed. There is a need to identify the challenges faced by the company and benefits of the upcoming changes in the leadership.
Make a powerful alliance- After identify the need of change in leadership, it is essential to bring the people in company who assists in bringing change (Grenway, 2021). It includes people of top management as well as responsible person from each level.
Build a vision for change- The next step is to build a clear vision about how company look after the implementation of change. For example, the change in leadership brings innovation as well as reduce employee turnover as employee feel valued in company.
Communicating the vision- After developing vision, it is essential to communicate about the change in the company. It will assist the company in gaining support from the employees for adopting the change.
Empower employees to act on vision- For achieving success in bringing change in leadership, it is important to allow everyone to act on the vision. For this it is essential to giving autonomy to employee for sharing their suggestion, providing resources and so more.
Build short-term wins- To keep the employees motivated it is necessary to build short-term wins to show the value of the changes. This win assists to creating confidence among team members and help in forwarding the change in the company.
Combine gains and generate more changes- After achieving the some gains in change in leadership, it is important to combine those gains and create more changes in the leadership. This includes new initiatives taken in the leadership so effectively motivates or achieve the goals of the company.
Announce new approach in the company culture- It is important to make constant efforts to make sure that the changes in leadership can seen in every aspect and each level of the company. it will assists the company in placing the change in the company`s culture. It will assist too keep the change for long term and help in attain goal.
CONCLUSION
In conclude, the organizational behavior is essential to understand human needs and fulfilling by making plans. The report based on the changes takes place in the Google Company in leadership. It stated about the changes in the personality and perception due to change in leadership from democratic to distribute. It covered the benefits to organization such as improve decision making, creativity and innovation. The report discussed causes of the change due to external factors like PESTLE and internal factors like design of new product or service, low performance and morale. It included SWOT of the change in leadership. The employees and organization resist to changes, it outlined the point in the report. It covered the impact of motivation on change in leadership and recommended strategies to implement the change using John Kotter change process. Thus, for the success and to motivate the employee, change in leadership is important.
References
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