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Logistics And Supply Chain Management Assignment Sample3

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Logistics And Supply Chain Management Assignment Sample3


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The ability for management and corporate strategy to work together is often recognized as a key component of supply chain management (SCM). The primary goal of supply chain management is to fully investigate how companies tend to turn raw materials into finished products, allowing them to properly distribute products or products. Supply chain management is important to Sainsbury, which is why it was selected. Founded in London in 1869, Sainsbury's is a major player in the British retail market. Customer satisfaction is a top priority for the retail giant, which prioritizes offering high-quality food at a reasonable price. Argos, Habitat, and Sainsbury's Bank are all possible Sainsbury's subsidiary.

Sainsbury's now operates over 600 supermarkets and 800 quick service locations in the United Kingdom and its neighboring countries. Sainsbury's, the second-largest grocery business in the United Kingdom, was founded by James Sainsbury and currently led by Simon Roberts (Sainsbury's, 2022). In light of these facts, the following paper will provide an outline of Sainsbury's supply chain management. In addition, a thorough evaluation of the extent toward which supply chain efforts improve the performance competitiveness of the organization will be included. In addition, the report will help know how supply chain problems might affect the company's projected commercial operations.

Company Background

In the UK, Sainsbury's is one of the country's best-known food retailers. As a public limited company, it's listed on the "London Stock Exchange" (LSE) and indeed the FTSE 100. As per Rohwer and Topi (2019), J.J. Sainsbury's is the UK's oldest food retail business. The company presently has a total of around 800 hypermarkets and supermarkets. With a stake of 16.3 percent, it is the UK's third-largest retail company. Despite dominating the UK's food retail market for decades, the company saw its fortunes plummet by the year 1990. It is now working to retake control of the UK market while simultaneously growing its global footprint.

The company's first objective was to provide its customers with the "best butter in the world" at a fair price. The fresh food segment was where Sainsbury's first ventured into packing. With the inclusion of fresh food counters, petrol stations, and a poultry area, the firm was the first to implement these features into its retail locations (Guo and Wang, 2019). Dairy goods were its primary focus. Throughout the company's history, Sainsbury's has been committed to provide quality value for money possible. Supermarkets and grocery stores make up roughly 800 Sainsbury's retail food businesses (Nazareth, 2019). Originally based in London, the company now has locations around the United Kingdom, Ireland, and the north-eastern United States of America as well. Sainsbury's held the top spot until Tesco overtook them in 1995, and Asda was the second-largest retailer in 2003.

a. “Explore key supply chain concepts, principles, and processes in an organisational context and consider good practices and failures”.

Sainsbury’s Supply chain Principles

The existence of supply chain management can be seen as a viable procedure for providing items to clients inside the retail industry. This includes everything from obtaining raw resources to delivering finished goods. Sainsbury's has indeed been deemed to be a multi-channel firm that has a better grasp of the food concept and how to distinguish itself from the competition. The retail company's profits are largely due to its efficient supply chain and efficient delivery networks. Fundamental customer insights underpin the supply chain concept of Sainsbury's, allowing the company's supply chain to adapt to changing demands (Sainsbury's, 2022).

Supply chain and operational delivery system for delivering products and services

When it comes to the possible Sainsbury's business strategy, it's all about establishing long-term connections with suppliers. In contrast to other nations where the retail behemoth operates, the corporation likes to source its prospective items in the United Kingdom and other countries. The pandemic is estimated to cost the retail giant £500 million in lost apparel sales and potential products. As a consequence of the pandemic, Sainsbury's planned to engage closely with its suppliers to boost orders and implement suitable supply chain proposals inside its work procedures. Sainsbury's primary supply chain operations tend to incorporate the association of warehouse management with procurement and inventory management (CILT, 2020). Strategic warehouses with ability to promote cooperation with suppliers are Sainsbury's primary aim in supply chain management. This is credited with ensuring the company's long-term success. As a result, warehouse management for open systems was implemented by the organization, making it easier for expanded enterprise management to be present.

During the Covid-19 issue, Sainsbury's tried to implement substantial priority across their services to meet their corporate values. In addition to ensuring the safety of employees, this also seeks to feed the country and help the local community Customers' decreased demand and supply chain issues contributed to a 7.3 percent drop in sales for the retail behemoth, as per a report from Financial Times (2021). The company's commercial presence was severely hampered as a result of their reduced stock availability as a result of the supply chain disruption. In order to address these challenges in the middle of the epidemic, the corporation made an effort to recognise them. Digital transformation of the company's business operations is the primary means of doing this (Sword, 2020).

Changes to improve supply chain innovation strategies

To incorporate their supply chain change after escaping the Covid-19 epidemic, Sainsbury's selected a new platform. Blue Yonder was the driving force for the adoption of an AI-powered system. On the basis of a single artificial intelligence platform, the usage of this technological relationship is made possible. Demand forecasting and restocking are only two of the platform's significant capabilities. Warehouse management and macro space planning are included. To establish autonomous supply chain management processes, in conjunction with Sainsbury's Tech, the firm prefers to try. Artificial intelligence (AI), machine learning, and other technological advancements are on the agenda for Sainsbury's (Retailtechnology, 2020).

Sainsbury's is always looking for new and improved methods to meet the wants and needs of its consumers. The retail giant believes that Blue Yonder's solutions will enable it to better understand customer behavior, which has been altered as a result of the current flu epidemic. There is no risk of SCM processes being negatively impacted by the company's Luminate platform. Machine learning as well as artificial intelligence may be assumed to have a positive impact on technical advancement, which is a key component of its future digital transformation (Bloomberg, 2020).

Insights on the potential for delivery system failure inside an organization

Sainsbury's with the support of Blue Yonder might be able to rally cost change attempts to acquire substantial choices, as according Green (2021). Resourcing the company and reorganizing the supply chain are two examples of this. There is indeed a proposal to implement an integrated transport planning system, according the CEO Simon Roberts. On the basis of these presumptions, it is critical to identify possible failure points in the company's supply chain proposals. Brexit, for example, is a significant factor. Bancroft (2021) predicts that Brexit would have a greater influence on the firm, resulting in an increase in price. It will be necessary for Sainsbury's to invest more money in its technological transformation. Due to supply chain concerns, the usage of AI-powered platforms is now to be implemented, however fundamental pricing adjustments will generate certain complications in the supply chain. As a result, their inventory will be impacted, which will ultimately lead to a lack of client preference again for business. Besides this, software flaws may be a big factor in the AI-powered platform's failure. The company's whole supply chain will be affected by this. As a result, Sainsbury's will be more reliant on this platform provided by Blue Yonder, which if collapses or has any technical difficulties would cause problems. In addition, Sainsbury's is frequently discovered to be short on raw materials owing to Brexit and its influence on trade restrictions, which might ultimately lead to the breakdown of their supply chain systems (Bancroft, 2021).

Evaluating methods for overcoming failure points

Sainsbury's supply chain management has been examined, and some of the most critical areas for failures have been found. The most common problem is a software problem and a finance one. Sainsbury's may suffer technological difficulties due to the obvious company's reliance on technology. The retail organization must be able to appropriately establish a suitable IT staff in order to mitigate this. Sainsbury's and Blue Yonder staff will create a tech team to address any concerns with the new self-driving supply chain. In fact, Sainsbury's has been collaborating with Accenture as well as Google to create machine learning technology, so they may confer with these firms if the Blue Yonder system is interrupted. Brexit will be a huge concern for this firm. Sainsbury's has to rethink their sourcing strategy in order to solve this issue. Sainsbury's has to place their reliance in local suppliers and onshoring options to achieve that. Sainsbury's can further integrate its supply chain capabilities via R&D by adjusting its product selection. So much research should be done because of Brexit's impact on the company's ability to get raw materials from international markets; This will allow the firm to determine the most common customer purchasing behaviours.

b) “Critically analyse how logistics and supply chain strategy can contribute to the competitiveness of an organisation following the growth in globalisation”.

Role of logistics and supply chain

Sainsbury's supply chain management has been examined, and some of the most critical areas for failures have been found. The most common problem is a software problem and a finance one. Sainsbury's may suffer technological difficulties due to the obvious company's reliance on technology. The retail organization should be able to appropriately establish a suitable IT staff in order to mitigate this. Sainsbury's and Blue Yonder staff will create a tech team to address any concerns with the new self-driving supply chain. In fact, Sainsbury's has been collaborating with Accenture as well as Google to create machine learning technology, so they may confer with these firms if the Blue Yonder system is interrupted. Brexit will be a huge concern for this firm. Sainsbury's has to rethink their sourcing strategy in order to solve this issue. Sainsbury's has to place their reliance in local suppliers and onshoring options to achieve that. Sainsbury's can further integrate its supply chain capabilities via R&D by adjusting its product selection. So much research should be done because of Brexit's impact on the company's ability to get raw materials from international markets; This will allow the firm to determine the most common customer purchasing behaviours.

Keeping expenses down and satisfying consumer expectations to remain competitive.

Saving money is a major reason why Sainsbury's is the second largest retailer in the UK. As a consequence of this technique, the firm has been able to minimize expenses and generate a significant cash flow from its retail activities. It's worth noting that Home Retail Group was acquired, and efforts are being made to increase capital investments as part of the retail company's cost-cutting strategy. Sainsbury's agreed to decrease the prices of their products and services in order to serve as many consumers as possible in the present pandemic crisis. In spite of the government's high rates of inflation, one retail firm opted to employ digital loyalty programmes and self-scanner systems to enhance their pricing. As a result, the retailer has been able to build stronger relationships with customers while also reducing expenses. Finally, it offers them an edge in a market where Tesco is the dominating player (Davey, 2021).

Supply chain efficiency has long been seen as a way for firms to gain an edge over the competition. Supply chain and logistics operations have benefited from the incorporation of new technology into operational activities by Pagano and Liotine (2019). As a consequence, capital expenditures have indeed been better leveraged to improve inventory management times. A number of elements are used by Sainsbury's to get a competitive edge. In the middle of the current pandemic, the corporation is trying to expand its consumer base by minimizing the number of proxies in the supply chain.

Improved product availability is Sainsbury's primary priority in terms to making their supply chain more efficient. For this, the retail firm tends to alter its supply chain processes (Sainsbury's, 2017). The firm teamed up with Blue Yonder to improve its supply chain using AI and machine intelligence. Sainsbury's Wesupply service, on the other hand, facilitates an efficient exchange of data. In addition, they use inventory reduction as a primary supply chain technique to gain a competitive edge. In order to do this, the organization uses Google Cloud platforms to display client patterns that affect their eating habits. As a result, the organization uses predictive intelligence to uncover new grocery trends. Sainsbury's teds will alter their inventory based on this hypothesis to guarantee that they can serve their clients with every feasible product (Rigby, 2019).

c) “Critically evaluate the issues associated with the development of a supply chain strategy, identifying solutions based on good practice models”.

Among the most important factors affecting an organization's supply chain is the country's political climate. Global supply chains and commercial organizations may be damaged with political instability and harsh judgments (Kettering Global, 2018). They already have supply chain challenges as a result of Brexit. As a result of the continuing BREXIT drama, Sainsbury has cautioned that the number of electrical items would be fewer than normal (Butler, 2021). The nation's economic health is another factor that has a significant influence on the supply chain.

Inflation is a major economic factor that affects the supply chain of an organization. Inflation will increase the price of raw resources, making it more difficult for manufacturers to compete. Inflation in the United Kingdom is projected to reach a startling 2.19 percent in 2021. (Statista, 2022). Sainsbury's CEO has previously warned that the company's product lines would be in low supply. The retail firm is doing this to decrease the effect of inflationary pressure by developing cost-saving strategies (Eley, 2021). It's important to remember that the organization's supply chain is affected by both economic and political factors.

Both social and technological factors have an influence on supply chain difficulties. For social concerns, it was about how those issues affected society as a whole. The general public may protest a company if its supply chain route affects their living circumstances. According to Mani et al. (2018), organizations may be able to tackle this issue by engaging in appropriate CSR initiatives. The supply chain's social issues may easily be included into an organization's sustainability efforts. Sainsbury has pledged to eliminate all greenhouse gas emissions from it's own supply chain by the year 2040 in reaction to its social concerns about the growth of the chain. Additionally, there are challenges with the company's supply chain's IT, which inhibits the effective growth of the supply chain inside the business(Sainsbury, 2022).

Legal and ethical elements of the supply chain must also be taken care of by the organization. An investigation of local regulations governing the sale and transportation of products is necessary for this organization's mission. The supply chain of an organization is often interrupted owing to the erroneous movement of items. The supply chain of the company in question must also adhere to ethical practices. When it comes to the ethical and legal aspects of its supply chain, Sainsbury's is aware. According to Sainsbury's (Sainsbury's, 2022), the company is dedicated to just using ethical and lawful supply materials and to protecting human rights. Not adhering to these principles might have a negative influence on the company's reputation as well as its ability to build an efficient supply chain.

The organization's environmental and cultural concerns may be remedied with the aid of its sustainability and CSR initiatives. In the last few years, there have been many extraordinary changes in the corporate elements, and it is imperative that the organization ensures that all of its critical operations have a good influence on the environment and the culture. Although the supply chain of the organization may be disrupted owing to several difficulties, such as increasing pollution, many people may reject the company function (Parast, 2020). In order to address these difficulties, the supply chain models of the organization might be revised.

Supply chain models at Sainsbury's have already been modified. With an effective supply chain strategy, the company never has to worry about a lack of supply materials. The continuous flow supply chain concept helps an organization guarantee that it never runs out of things to offer to customers (Dolgui et al., 2019). As long as supply and demand are stable, there would be an uninterrupted flow of products and services. For a retail company, this is one of the most conventional and productive supply chain models Supplier chain models like this demand a lot of coordination among business operations and the supply chain. The organization's top executives have announced significant changes to how it controls its costs (Green, 2021). The flaws with in supply chain model have become a major factor in the organization's losses during the last several years. It can therefore be concluded that an efficient supply chain model may be developed by integrating the continuous flow system with the right operational integration.

Barriers and tariffs in a competitive market

As a rule, a barrier to business is defined as government interference in the commercial components of a business. With every rise in tariff prices, there will be an equivalent overall increase supply chain cost. As a result of recent difficulties caused by Union Tariffs, Sainsbury's notified vendors that it aimed to enhance its cost management system in order to minimize the price effect (Burden, 2019). These barriers to commerce are also resulting in increased competition in the industry. The rationale for this is that if the company can break through the boundaries, it can obtain access to a large number of industrial markets.

D) “Evaluate the interrelationships between the supply chain and other areas of an organisation considering their importance to the success of a business”.

The several divisions of a company are often interconnected. The company's many divisions must always be connected in some way. A company's supply chain is the one of the most important components, and it must work in conjunction with other divisions of the company. The company's purchasing and procurement department appears to be one of its most important operational units (Chen et al., 2018). The supply chain of the organization has an immediate impact on the performance of the purchasing department of the business. It is the job of the company's purchasing department to get goods needed to keep the business's operations running smoothly.

On the other side, the supply chain of the business is connected to how the raw materials bought are turned to final goods and transported to the end-use customers.

To ensure that the company's products meet the needs of its consumers, the supply chain and sales teams must work together closely. Incoming supply chain operations are more efficient when everyone works together. Keeping this in mind, the company's supply chain is entirely dependent on the purchase and procurement department (Khan and Yu, 2019). Customers would not have been able to purchase finished goods if the company's purchasing department failed to fulfil its responsibilities.

The organization must earn a sale in order to switch the products to their eventual recipients. Marketing is an essential part of a company's overall strategy for acquiring and retaining customers. It involves the actions of promoting and branding the items and the name of the firm to attract the potential market. Therefore, to complete the full process of the supply chain of the business it does have an effective marketing plan (Gölgeci and Kuivalainen, 2020). The supply chain may be considered to be tied to marketing operations. The company's marketing department is likely to be employed to guarantee that suppliers' messages and information are properly disseminated. As a result of the marketing role of the company, the supply chain process is finished and the goods are appealing to customers.

All supply chain functions are completed by the company's sales organization. It is closely related to the company's marketing role. A strong supply chain can only be maintained if the company's sales and marketing departments are in sync. The company's revenues will improve if it has stronger customer interactions and marketing. Because of this, the company's supply chain would be improved as a result of a shorter lead time and just a smaller stockpile (Ellran and Murfield, 2019). Managing operational efficiency and generating appropriate sales are two of the most important aspects of the supply chain. With a successful implementation of sales and supply chain, customers won't have to wait long for the things they've ordered. Retailers may be certain that their customers will be satisfied as a result.

A pleasant customer experience can be achieved only if the company's marketing and sales teams work together effectively. An organization will be able to highlight the good parts of its supply chain as a result. The organization's ability to locate the right supply chain management personnel is critical. If the company's human resources department has adequate staff, the supply chain may well be made more efficient. Logistics and human resources are very different disciplines with a wide range of subtleties and nuances (Attia and Salama, 2018). The supply chain and recruiting departments must work together to guarantee that the company has the best marketing and sales strategy. Human resources play an important role in determining how well workers understand the supply chain. The organization's human resources department devotes a significant amount of time to studying the products and services it must offer.

Marketing and sales divisions of Sainsbury's are included into the company's business plan so that they may contribute to the company's sales department as often as feasible. Consumers benefit from cheaper pricing because of the efficiency with which the company's supply chain is run. As a result of this, the company's stockholders will get greater profits(Rohwerf and Topi?, 2019). Employees hired by Sainsbury's human resources department are required to have strong understanding of supply chain features. In addition, the organization makes certain that it has a quick purchasing department to reduce the lead time. With Blue Yonder, it has chosen to strengthen its supply chain and guarantee that other departments can work together more effectively.


The conclusion of the study is that the organization must maintain its capabilities in order to sustain efficiency. One thing to keep in mind is that Sainsbury's has been one of the nation's largest retail organizations, and it has a strong supply chain. A less expensive supply chain may be achieved by using a variety of strategies employed by the organization to reduce the costs bought per manufacturing phase. As a result of recent collaborations with AI organizations, the company was able to produce cutting-edge solutions to supply chain issues. The creation of an effective supply chain again for organization is hampered by several variables, such as the political and economic climate of the country.

Another major finding is that the supply chain of the company is intertwined with the various divisions of the business. To guarantee that the full supply chain management process is accomplished, the sales and marketing department must engage with the supply chain management. It is possible that the company's HR department will be able to guarantee that the workforce is well-equipped with supply chain management specialists. Finally, the company's supply chain may be considered to contribute in the achievement of its goals and targets.

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