CMA3001 Introduction to Management Case Study

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Introduction

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In the context of the business unit, the management team places more focus on goal accomplishment through action plans as well as its path by a coordinating team moving towards mutual goals and targets (Schermerhorn Jr et al, 2020). Management structure refers to the power, roles, as well as accountability that are controlled, coordinated and assigned in a way that information flows between various levels of management within the organisation. This describes the way a firm organises its management hierarchy. The significant purpose of a management structure is to assist the company in working towards its targets and goals. This brings together members of the firm to ensure efficient functioning.

Marketing role involves the promotion of products and services to attract large number of customers to buy them. Creating a marketing plan increases customer engagement as well as revenue of the firm. Learning about marketing as well as its advantages can assist company to be successful and efficient in the marketing role. Human resource (HR) is the segment of the business responsible for recruiting, finding, screening as well as training job applicants. Human resource department also tackles worker benefits, rewards, compensation, retention and terminations. HR strategies concentrate on the advancement and improvement within a company’s workforce with the short as well as long term goal of enhancing the operations. Human resource section must be updated with the rules and policies that can impact the firm as well as its staff.

The essay will discuss about Kier group plc which is a construction, infrastructure and property development firm. It will highlight Kier group’s management structure, role of marketing and human resource functions. This will also emphasize on the culture and areas of business operations within which the company operates to get success in long period of time. It also depicts how the Kier group organize and direct operations, workflow as well as staff meet vision and mission. The initial goal of firm is to offer an environment that allows staff to work productively and efficiently.

MAIN BODY

Provide a background of Kier Group Plc

Kier group is a property, infrastructure and construction firm headquarter in England. It is a public limited company which was introduced in year 1992. They are responsible for delivering communities as well as leading as legacies through their business operations. The company’s vision is to be the UK’s renowned construction and infrastructure firm (Kier, 2023). Kier group is leading in innovation for its customers and have worked on significant construction projects which support communities. The firm is strategic supplier to the government with the major strengths in healthcare, education, custodial, defence as well as transportation.

The firms’ major purpose is to build healthcare and educational projects that maintain and deliver rail, roads, water energy and telecommunication networks with its skilled staff. The group’s purpose is to offer sustainable construction and infrastructure that is significant for the United Kingdom. Kier group assist to create investment by strategic private and public joint ventures to offer communities for the future benefits. The company is also investing and developing on sites to unlock building and also improve people’s daily lives. For instance, the company has joint ventured with solum network rail that is private investment for the development of underused network land, offering attracting destinations at demanding transport hubs. Kier group offer crucial landside and airside construction to the aviation industry that works with complicated as well as safe live operating atmosphere (Kier, 2023). The firm’s offering has appointed to lead projects as well as structure within UK aviation sector. The company through its skilled and talented staff helps to build and maintain assets to make sure that they run efficiently and smoothly to the current changes norms and specifications. Kier group is efficient in functioning with existing building as well as solve customers’ issues with its service offerings such as design, survey and delivery of projects efficiently.

The major reason of choosing Kier group for this essay is to gain my knowledge in firm’s management structure, marketing roles and human resource management. This project will help me to grow my knowledge in how the power, roles and responsibilities are assigned within the various level of Kier group. This also provided me within gaining understanding on the importance of marketing to incarese the sales and attracts large number of clients. I have learned that how human resource staff plays a vital role in company’s long term growth by maintain staff need and requirements within the organization.

Management structure of Kier Group

Kier group Plc major goals is to deliver sustainable infrastructure which is essential for the United Kingdom. As a major leader in providing construction, infrastructure and property developments they are responsible for delivering its community and leaving long lasting impact on society. This segment offers information on company’s senior management, key decision makers, CEO and their roles and responsibilities within the firm. The board is accountable for efficient leadership to gain long term success of the company. The team considers that it contains a suitable combination of executive directors that work together as unitary board offer leadership of the Kier group (Tsai et al, 2021). They establish the values, purpose and strategy that satisfy them that cultures are aligned. The company’s directors are supposed to show the values to lead by the example. Andrew Davis the chief executive of Kier group has a good track record of leadership across the various sectors as well as has better experience of strategy formation and implementation.

Simon Kesterton a chief Financial officer of Kier group since year 2019. He has a broad range of strategic, financial as well as information technology leadership experience within the previous roles within the manufacturing and engineering sector. Simon has a major experience within the implementation of cost reduction, merger and acquisition and profit improvement initiatives (Griffin, 2022). Matthew Lester a chairman of Kier group having extensive financial and strategic experience through senior financial roles. Justin Atkinson has independent non executive director of the firm has a deep knowledge of infrastructure and construction sector within UK as well as globally.

Classical hierarchy structure

Kier group follows classical management theory that is leadership and management structure that depends of the set of rules and regulations. The company focus on distribution of role to people and assign responsibility to the administrative goals. This involves the organization of management roles regarding the hierarchy methods that focus on individual leadership as well as the presence of the leaders. The theory concentrates of the development of productivity as well as efficiency within the Kier group through the hierarchy system this includes the leaders and its role to provide information to staff to accomplish targets according to their skills and roles (Wu et al, 2022). However, Classical theory in consist within management at various levels that can hamper work. This also delays the communication vertically at all levels and between staff. Hierarchal structure needs a range of departments, Kier employing this methods employ various supervisors and leaders. Team in these roles have superior education level that mandates high salaries. This affects Kier Group’s profits by handling their costs on hiring.

CMA3001 Introduction to Management Case Study

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Classical management theory emphasize on the diversity within leadership abilities with Kier Group to ensure the efficient management of all the business operations. Kier Group depends of a particular principle when implementing projects as well as distributes them to staff. This segmentation serves to streamline procedures, charting in the manner that implement and plan for staff rather than grouping targets with no clear plan. The classical theory aims at offering material rewards to staff (Wellman et al, 2020). This helps to boost productivity and work effectiveness by increasing their motivation. On the critical note, this method has less flexibility to implement and adapt because of market stress and company’s environment. This also disconnects workers from top level management within Kier Group. Tall structure is very complicated as this includes challenges that are probable to occur. This includes decentralization within company’s structure.

The 4 principles of classical theory include division of labor that assist commodity divided within a range of departments of manufacturing and individuals within each area on the basis of specialization. These procedure outcomes in maximum goods result with less cost. Second principle is functional process that deals with a Kier Group’s vertical development that includes leaders and staff. This refers as experts within management instruct their team and carry out actions. Next is structure principle that describe patterns of expert behaviour that guide to the fulfilment of the Kier Group’s missions. Structure is a technique that allows connections among all aspects of the business (Bruton et al, 2023). The last principle is span of control that allows staffing of particular number of workers so this allow the business to implement the principles of planning, motivation, coordination as well as leadership.

Briefly discuss the 4Ps of the Marketing Mix in relation to Kier Group

A marketing mix refers to multiples areas that concentrate as an area of a comprehensive marketing plan. This comprise of 4 Ps that includes product, price, place and promotion. Efficient marketing touches the wide range of areas that assist to reach a large range of customers by implementing 4Ps.

Product

This refers a products and services of the Kier Group designed to satisfy clients’ needs and requirement. To efficiently market a service or products that are significant to recognize various areas it for competing goods and services. The product and services offered by the company extremely aims to accomplish requirements of customers by offering an innovation. The company’s services includes infrastructure & property development, construction, , facilities & project management, building service engineering, house maintenance, and architecture designs (Martinez Dy, 2020). The construction services comprise UK infrastructures and buildings. They offer local and strategic authority highway utilities, maintenance, housing maintenance, environment services and facilities management. They offer daily essential services to its communities and customers.

The company is also focusing on delivering infrastructure within UK which comprises natural resources, transportation and network & nuclear businesses. Kier group also maintains and builds national highways within various areas. They also serve airports and work on projects related to railway infrastructure. Company delivers long term contracts offering maintenance, repairs as well as support capital projects to the nuclear, energy, water as well as telecommunications industries. Kier group’s property business develops and invests within sites throughout UK (Paurova and Nadanyiova, 2020). Firm focuses on varied use of residential as well as commercial development which in turn delivered through joint venture collaboration.

Price

This element within marketing mix comprise to the value that clients pay for products and services offered by the firm. The price strategy and offering is essential because it directly influences the revenue and profitability of the firm. Kier group adopts value accretive earning lead business model that align with United Kingdom government authorities investment priority and essential for the economic recovery (Karim et al, 2021). Company’s operations are integrated with project management, logistics, supply chain management, engineering as well as continuous maintenance capabilities. Firm has attractive marketing leading positions in developing markets that helps to generate high profits.

 Kier group adopts unit pricing strategy that involves breaking down the project into small units as well as allocating prices to each unit. This strategy offers a standardised approach to pricing as well as allows customers to compare pricing through various contractors. This also facilitates better cost control and estimation in the process (Lahtinen et al, 2020). The major advantage of unit pricing in Kier Group is its capability to accommodate modifications in project scope. This flexibility assists in handling project variations and also ensures transparency in pricing strategy. This transparency enables customers to understand the pricing scheme and make informed decisions. This also assists in recognising potential areas of cost optimisation and savings.

Place

This element refers to the location where a firm stocks its products & services and provides them to clients which is accessible for them. This ensures all the possible locations which are easily available for the firm’s target audience. The firm holds attractive locations within the market where they operate with scale as well as have leading delivery ability at both regional and national levels. Kier Group is a well-established leading UK construction and infrastructure supplier with better experience (Ngugi et al, 2020). Transportation business division offers engineering, design, maintenance and delivery to support the movement of goods and equipment through sea, air and land. This includes the firm’s existing highway infrastructure projects.

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Kier Groups is a national builder providing regional services through its 26 offices across UK. The company’s local footprint enables it to offer continuous local teams that build customers and site information with local and national businesses, clients and communities (Komari et al, 2020). Kier Group has a major relationship with healthcare, educational, defence and custodial which is linked to UK government infrastructure investment priorities and offering their social along with environmental value commitments. Kier group’s property business develops sites within mixed use of commercial as well as residential developer particularly in last mile logistic, urban registration as well as modern sustainable offices working together with public and private clients through joint venture.

Promotion

Marketing team within Kier Group is able to maintain concentration on the things that matters. This also assists business to make promotion decisions when set up new products and modify existing products. These elements help company in building brand development. Kier group has attractive website that promote infrastructure and construction services to the potential clients. The company also use social media marketing strategy for reaching to the clients and to gain the trust of customers (Idris, 2021). Professional network site is a best way for Kier group’s to connect with clients looking for project proposal as well as connect with community. Kier group also uses email marketing by sending newsletters to its subscribers.

Provide an overview of HR functions and present details of the following at Kier Group

Working as a human resource team includes assuming a varied set of responsibilities. This section oversees and handles staff procedures and policies which assist in maintaining a positive environment. The HR department handles staff related issues and concerns within Kier Group Plc. These activities can assist to enhance staff morale, participation and performance at workplace. Human resources team of Kier group also offers structure by implementing and developing policies that protect staff and meet company’s goals. The functions of Human Resource (HR) include planning staff for firm’s future need of workforce. The HR team plays a crucial role in recruiting and attracting talent personnel with Kier Group (Yusiana et al, 2020). HR team also assist in managing and overseeing rewards and benefits offered to staff. They are also accountable for implementing and developing safe and healthy measures at Kier group. HR team also ensure the firm to comply with particular laws. The HR department also manage and coordinate employees training and development. They also implement as well as promote wellness activities to assist Kier Group’s employees to avoid burnout.

Kier group use various methods in recruiting and selecting staff. This includes using search firms, posting roles on job boards as well as meeting family and friends. The first step is gathering all the relevant information of candidate and attracts various candidates to apply (Bratton et al, 2021). Kier group HR also offer a suitable job description and publish that at right place. Selection step involves in depth analysis of each candidate that aim to reject non fitting candidate. The next step includes various phases and tests that HR carefully go through for making selection of the best candidate out of several.

Kier group is built up by talent personnel that foster and value work. The staffs closely work with clients, co-workers and various stakeholders to reach innovative solutions (Mahapatro, 2021). The Kier group has implemented new leadership growth programs and also introduced talent management programs for workers showing leadership potential. They have also introduced balanced business network to support inclusivity and diversity across the firm. HR team has extended appreciation opportunities through staff benefit including flexible benefit program, retirement savings plan to boost their morale and motivation. Kier groups is also focusing on supporting employees career path and react to the survey feedback on the basis of workplace modifications and employee development. Company has also broadened the scope of their balance business network beyond discrimination in gender diversity (Pattanayak, 2020). Kier group has also built sound profile to make sure that they attract the talent workforce from diverse pool. The company is also developing self-funding incentive and local programs to reward and compensate employees.

CONCLUSION

In conclusion, productivity plays a crucial role in the Kier Group that adds value to the client. The company also connects with economic benefits with its services within UK. The company by driving values and recognizing the clients’ requirements can maximize availability of assets and deliver environment outcome. The company by using alliance model can offer a partnership to improve performance and manage risk for the success of the alliances’. Standardization should be the crucial part of Kier group’s culture. They should follow better manufacturing practices as well as identify those vital activities repeated within the projects.

Kier Group should also focus on its management structure that includes various levels. The company should rebuild the structure by reducing various levels that can help to reduce the time and cost. The company should adopt functional structure which allows all the employees to take part in decision making process with particular leader. This helps to enhance employees self esteem, individual department and drive innovation within the organization. The company should also focus on changes in principal risk and uncertainties. They main reason is to reduce cyber attacks throughout organization. The company should also work on operations that are complex and risky for employees. They should manage health, safety and wellbeing of the staff to retain talent within the organization. The company should also comply with various rules and legislations to expect quality work from employees. The company should create training procedures and policies for its staff constantly to increase their motivation. Kier group should also track certification and license where required to work smoothly. 

References

Books and Journals

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• Bruton, G.D., Lewis, A., Cerecedo-Lopez, J.A. and Chapman, K., 2023. A racialized view of entrepreneurship: A review and proposal for future research. Academy of Management Annals, 17(2), pp.492-515.
• Griffin, R.W., 2022. Fundamentals of management. Cengage Learning, Inc..
• Idris, J., 2021. Marketing Mix 4Cs: Impact on Small and Medium Entrepreneurs (SMEs) Marketing Performance. In Proceeding of the 8th International Conference on Management and Muamalah (pp. 221-226).
• Karim, R., Latip, N.A., Marzuki, A., Haider, S., Nelofar, M. and Muhammad, F., 2021. The impact of 4ps marketing mix in tourism development in the mountain areas: A case study. International Journal of Economics & Business Administration (IJEBA), 9(2), pp.231-245.
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