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Workplace Transformation And Sales Performance: A Case Study Of Lidl

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Workplace Transformation And Sales Performance: A Case Study Of Lidl

Workplace Transformation And Sales Performance: A Case Study Of Lidl

Introduction/Background to the research problem

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Lidl is the best grocery store in the Europe. The company has been running for 40 years. It can operate the 200 companies of the distribution goods. Operates in the 12,000 stores, 31 countries of the logistic centers. They are offering the best quality nonfood and food products at the best price. Lidl stands for the best quality at the lowest price. They are basically focusing on the essential products. Efficient processes and trusting bothly are collaborated in this company. The partners also gave the guarantee on the price quality .Customers give the full trust on this company. The employees give the dedication to the company for the freshness quality and the feedback experience.

The transformation of the workplace is the reference for bringing all elements of the new technologies. The importance of the transformation in the workplace by the organization scope. Survey reported on the 5000 employees of the British revenue.

Aim of the study

The aim of the study is to identify the purpose of the transformation in the workplace.It is the impact of the turnover on the sales. Conducting the primary research work for the revenue in the sales department. The transformation is the respect for the changes after the pandemic situations on COVID 19.

Objectives of the study

  • To maintain the sales background in every company.
  • To review the literature of the author on the basic of the transformation of the workplace
  • To apply the Lidl business model in the health platform for the updated workplace in accurate with the increasing sales.
  • To arrange the primary research in the transformation of the workplace and also the increasing the revenue of the economic portion

Research Question/Problem

  • What section of the literature is required for the analysis in the review paper with the full classification of the impact in the workplace for the transformation in sales?
  • What makes the evaluation of the primary data the suggestion for the transformation in the workplace?
  • What are the methodology needed for improving the revenue in the sales department?
  • Which is the help for the transformation in the workplace?
  • How can the sales affect the workplace of the transformation?


H0: Sales can be affected in the workplace transformation

H1: Salescannot be affected in the workplace transformation

H0: The transformation can be helped to the increase of the sales revenue in the

Organization of the business

H1: The transformation cannot be helped to the increase of the sales revenue in the

Organization of the business

H0: Primary data suggest the importance of transformation in the workplace.

H1: Primary data do not suggest the importance of transformation in the workplace.

Literature Review

The chapter on the literature review provides a synopsis of the topic that will be covered in this research. It assists the researcher and student in comprehending the broad strokes of the research issue, which is essential for an accurate assessment of the study. It also aids in illuminating the significant, intriguing, and problematic regions of the study in all of its facets.

According to the author Meske et al.2021, the transformation of the digital is the currently most important topic in the research of the information systems. The existing work in this research mainly focuses on the updated business model. The business models become the digitalization, which are the impact by the society or the economy (Meske et al.2021). On the transformation, the business model becomes significant. In this paper, the success factors are investigated in the digital workplace for the transformation. The researcher also showed the organization in the wholesale market. They are expected to design characters which are the most important for the influence. In more detail, they will show the employees the expectation on the autonomous. Bothly, increase the employees on the positive attitude for the digital workplace. The main aim is to make a transformation in the workplace. Actively support the change process as per the necessary.

As per the author van de Ruitet al.2021, the patient safety is the movement of the cross in the response of the “Institute of Medicine’s 1999 report on the safety of the patient”. Outcomes the two more important keys which are related to the movement. The new guidelines are the outcome. The guideline is to help enlarge all requirements for compliance in the document. The safety culture is created by the health care organization. The organizational article describes the emergency of the organizational role and the task.Secondly identify the new task which inflates the mission (van de Ruitet al.2021). Regulation has improved on the health care organization the organizations are the participants in the changes of the need. The studies are suggesting the regulation to the organizational and the professional’sexecutives. Getting the collection of necessary data are undertaken by the existing projector.

According to the author de Lucas Ancilloet al.2021, investigate the status in the current. The evolution of the future workplace was more affected during the COVID 19. Many surveys, from the research paper, have determined many outcomes.Disadvantages and the advantages are the occurred in the workplace. Analysis of the information which made possible the pattern.The patterns are also identified in the workplace.Available literature are the influences in the workplace (de Lucas Ancilloet al.2021).In the pandemic situation, the revolution was initiated.Generating the major changes in the framework. Therefore, the concept in the workplace has totally changed.Exposing the many issues and the weakness by the COVID 19.Carry out all activities from the virtual and the physical interaction.In the new process of the operating, the many companies identify the many rules.Then the process become the mandatory action. Simply the workplace is understood on the performance.The existing literature is the continuation for the expansion in dimensions in addition.This literature is the expansion on the different stages.The different stages are the creativity, motivation,. Gathering, relationships, engagement, self realization etc. Following the “modern trends in the rational” journal pages , where they continuously decreased all recent decades.

According to the author Palea, A., 2020 for the particular research challenges, the researcher often selects the primary data. The business also finds trustworthy data. At a modest cost, secondary data are gathered and evaluated. The simplest technique is to elaborate on the results that are the outcome. The advantage of primary research is that it ensures that pertinent data was obtained and that all information is current. This aids in knowing all of the researcher's viewpoints due to changes made to the Libl workplace. The data are gathered using a hybrid manner in this procedure. Both questionnaires and interviews have been conducted.

 As per the author Itanietal.2019, the importance of the sales is listening to the overall research concept.Overlooked the all concept in the research paper. The major role is the play on the sales department. Many processes are involved in explaining the relationship. Many relationships are performed in the limited (Itaniet al.2019). Using the technologies of the Meta analytical, summarize the study.Developed the study using the Meta analytical process. The model is based on managerial and theoretical matters. Customers also evaluated the salesperson on the different stages. Listening to all the feedback of the customers is also a resposibilty. They evoluted the different stages of the buying process. The sales person gave the feedback from the listening skills.

Based on the author Bauerová, 2019, the importance of the business model increases with the transition. This essay examines the transformational success elements for the digital workplace. The organization in the wholesale sector was also demonstrated by the researcher. They must create the characters that will have the greatest influence. They will explain to the workers in more detail what is expected of the autonomy. Increase employee enthusiasm for the digital workplace in both directions.


The methodology of the research is to specify the technique and the methods. The procedures are used for the select, identify,analyze the information in the research topic. In this paper, this section gives the researcher whole information about the critical problems.This section gives the reliability and the validity on this topic. Like quantitative research, qualitative research, framework and mixed methodologies.In the qualitative research, the main aim is to explore the specific process.In the quantitative research work, more valuable than the qualitative research work.

More researchers are arguing in the methodology portion. It is important for the different issues. By an example, the proper understanding makes the researcher arrive at reliable theories. Some main factors lead to different conclusions. In the methodology many significant things have come.It is relevant in the different fields. Associated the different meanings. In the study the discussions are accepted in the method.


Positivism is the system which describes the experience data .It is the mainly Western philosophy. The basic information of this, focusing on the positive experience data. It is the scientific study in the social world. The goal is to formulate the universal law and the summary. Mainly focusing on the relationship of the universe.Tasting the laws which are collected systematically .

Deductive Methodology

The methodology of the deductive is the approach logically .In this progress, generate the ideas for the specific the result and the conclusion.It is often for the construction with the specific reason.In this process start with the specific observation and ending in the general conclusions.The reasoning of the deductive is the also called the logic of deductive.In this research work, might have come this method. Mainly it is the scientific method by the testing hypothesis.

Determines the research design in all types of the research section.The researchers answer can be presented with the finding . Here are the two main types. The types are Conclusive design and Descriptive design.The design of the descriptive is used for the evaluation. The outcome evaluation data is affected in the workplace transformation.Interpreted data help the making charts and graphs. The data of the Quantification was experienced in the project. The benefit of this design helped the situation. The data also helped in the investigation of the company.It helps the investigation on one or more variables.

Secondary data and the primary data also be used in this research paper. The researcher chose the only primary data. It must be capable of reliable data. Basically the secondary data could be collected at a low cost. The secondary data also collected the cost value. The benefit of the primary research is ensuring the collection data .Up to date data comes by the new technology.Both the data collection are help for the transformation.

Data Collection and Analysis

The procedure for gathering information for the research article provides a clear explanation of the tools and steps needed to gather accurate data, which will serve as the foundation for the full analysis of the research paper. In order to obtain the correct study findings, the secondary technique to data gathering for this research article was implemented based on the information and publications that were readily available. The secondary data collecting strategy is gathering data through research into the information that is already available and publications produced by academics who have done extensive research. Secondary and the primary data will be collected from this research study. The researcher mostly chooses the primary data for the specific research problems. In addition, the company identifies reliable data. Secondary data are collected and rated at a low cost.

 Elaborate the results which are the outcome is the easier method. The benefit of the primary research, it helps ensure the collected relevant data and make the all data up to date. This also helps the understanding of all the opinions of the researcher by the workplace transformation at the Libl.In this method the data are collected by the mixed method.Both the interviews and the questionnaires are conducted. Here the researcher used the primary research.From the customer the primary data also collected in the survey report. Presented all the information in the data sheet. The main aim of the survey is to make the survey report in a short time period.In the short time period, the survey occurred on the major portion of the area.As the interviewers the consumption of the time is the mandatory. The survey is the most affected on the depth information. The interviews are also conducted on the 5 managers . The problems are solved with the subjective data. Have a positive impact on the royability of the company.The transformation can give the positive impact on the satisfaction.

Ethical Considerations

The importance of the ethical considerations is important in the research paper. The guidelines of ethics protect morality and also guide the researchers. They conduct the research work with the proper guidelines.They keep the responsibility of the researchers. They are also ensuring the proper use of the funds. To avoid research misconduct it has to be ensured that all participants are voluntary. The researcher will be providing the necessary data

Action Plan (To be in the Appendices as Appendix 1)

The action plan is mainly framing the list of the tasks.In the document which is made with the different steps and the lists.The planning is taken by the order . The plan is basically to achieve the goal. The purpose of this action is to clarify the resources .The resources which are required to achieve the goal.Formulated the new timeline on the basics of the project work.Identify the tasks for determined and completed the whole work.[Referred to the Appendix:1]

Chapter 2: Data Collection and Analysis

Data Collection

Primary and secondary data were collected for the assessment. It has a combination of data that is collected. Interviews and questionnaires were considered as primary data, while interviews are considered subsidiary data. Excel sheet pattern questions were given in tabular format from which participants have to answer. This type of questionnaire survey is very beneficial, cost and time effective .As mentioned, data was collected through a personally administered survey i.e, a method where a list of questions is made by the interviewer, and the interviewee is asked to fill out the questionnaire with the interviewer’s attendance and all the response of the interviewee is recorded. It is a “face-to-face” form of an interview that is taken to complete the assessment. This interview is taken one at a time to understand each interviewee's psychology of choosing a particular option from the questionnaire. There are many other ways of data collection as well but personally administered surveys are the most appropriate for this case study. There are both positive and negative parts present while conducting this survey.

Some of the advantages of using personally administered survey are “Right place, right time” - for some particular assessments it becomes necessary to meet the interviewee in the consequence. It is also better to question a person while he or she is still having a recent experience of it in their head which in turn mostly give appropriate feedback from the respondents.In many times, it has been seen that creating active situations to bring out the responses is very much useful in getting feedback from the respondents. “Interviewer direction” - it has been seen that experienced interviewers tactfully execute the interview process in such a way that respondents automatically give unbiased responses. “Set appointment” - the setting of time and dates to conduct the interview is not at all necessary.

Some of the disadvantages of using personally administered survey are- “Less affordable”- The drawback of conducting a personally administered survey is that it is expensive. It is not at all cost-effective as well-trained interviewers need to be hired. Mainly when it is required to hire numerous interviewers to take interviews in various locations. “Quality depends on the interviewer” - the interviewer’s good body language and the way of presenting themselves before the respondents are very much needed to avoid all sorts of errors like misreading and wrong pronunciation which influence biased responses. “Might intimidate respondents” - in many cases it has been seen interviewees do not feel pleasant answering the questionnaire with a “live interviewer”, mostly when the questions are diplomatic. They hesitate to answer properly and therefore end up giving biased responses. In-depth information was researched by taking an interview survey which formed the subjective data.Not many questions were asked in the interview as it is very much time oriented and costly to conduct.Both quantitative and qualitative data were collected in the survey from Lidl’s workers and managers. Information that can be “counted” or “measured” into “numerical values” are quantitative data . Questions were put in the questionnaire like- “how many?”,“what” and “how often” to measure and calculate numerically the responses of the interviewees. Whereas in qualitative data audio, text, language, video, photographs, and audio recordings are measured through coding, analysis of content and thematic analysis.

Data Analysis:

By conducting this survey it has been identified that Lidl has a smaller number of employees compared to its competitors which is affecting the sales performance of the company. Most of the employees think that offices should be equipped with all the materials and resources which are not needed for the company's growth.By providing these resources and materials can lower the work pressure of an employee which in turn brings satisfaction to the employees and also brings balance to work. Some of the employees came up with positive responses as they think workplace transformation provides opportunities for learning new things which in turn makes the employees realize their true potential hidden inside them.Covid-19 has drastically affected the workplace in many ways which were drawbacks. The company went through heavy losses during the covid-19 epidemic. During this epidemic, companies started to invest in online assistance that was helpful in reducing most of the losses. A huge number of “delivery slots” were made available by the company to meet online demands.Though the company heavily made losses in its offline portions as this was the first time in the history of the entire universe that such an epidemic broke but it tried its best to cope with these losses with its online facilities.Inthe pandemic situation, more income was earned from online platforms than offline services by the company Lidl. This has been helpful in recovering all the losses made by the company previously, Digitalization of every service of the company and keeping updated with all the latest versions of the technologies definitely will be a turnover in the workplace.Through data analysis, we get to know that the company can apply a few strategies related to its workplace transformation for increasing its growth and development. Enough skills will add to employees' work power to work more effectively and efficiently by increasing the return of speculation of the company. Different strategies are also processed to grow the revenue of the organization. By increasing an employee’s motivation and inspiration better work can be expected from them for the growth of the company. Providing good quality of services and products play a vital role in fascinating the customers which in turn increase the profit of the company.


As believed from the above assessment, secondary and primary research was conducted by researchers both in a quantitative and qualitative way, the original hypothesis that was noted by the researchers was “workplace transformation can increase sales revenue in the business organization” found out to be real. Author Meske et al.2021, have been truly justified by the responses we have collected in our survey that the company should be properly equipped with all the tools needed by the employees for the development of the company. Identical observations are, made in our study where we have collected our primary data. As per author Van de Ruitet al.2021, organizations are participants in the new changes that are coming on their way. Employees should have the capability of adapting themselves to new changes for the growth of the organization. Our surveys have supported both of our literature authors which we have researched through the various types of data collection. A positive connection was seen between customer satisfaction and workplace transformation has been noticed in our questionnaire survey. The productivity of the employees increases with workplace transformation has been supported by both our literature authors and our survey observations. It has been observed in the study that workplace transformation would improve the organization’s ability to face the levels of customer satisfaction by recognizing their needs and implementing the same. AuthorAttaran et al. declared that by increasing collaboration and communication among employees will definitely increase employees’ creativity, work retention power, knowledge, and innovation of teamwork.


  • Workplace transformation has been observed as an important role in enhancing the performance of organizations from our study. Since it has been supported by both managers and employees, and this is interrelated with increased satisfaction in both employer and customer.Covid-19 epidemic has played a vital role in increasing sales online and pressurizing organizations to improve their workplace transformation. Studies have found that web designing and marketing of social media with various app designing has played a crucial role in development and the sales of the company Lidl. And at the same time workplace transformation is believed to be necessary by the employees.The summary of interview analysis has assumed that workplace transformation is needed for the employee to enhance their productivity skills by providing them with resources and technologies.And this has been observed to have good impression on satisfaction levels.As per my recommendations, researchers came up with various strategies to improve the sales of the company, different technologies to train employees for the betterment of the company.To upgrade the human resource utility tools like communication and collaboration among the employees should be implemented. To increase the experience of customers all the websites and applications of the organization should be improved, this will in turn increase the customer satisfaction rate. Researchers have also observed that investing on “artificial intelligence will create a positive impression while taking all the decisions of the company, therefore increasing the actions of strategies and efficiency of the company. Data Analytics software is also been recommended by the researcher's of the company Lidl which helps in identifying the expectations and needs of the customers. Researchers have also focused on advancement of technologies i.e, investing in the development and training of employees. In addition to this training and development of the workers increase the functionality of the employees and capacity to tackle different advanced technologies, thereby utilization of best of resources of the company.

Reflection Report


I have thought that Consumer fulfillment is Lidl's primary goal, and thus make sure of it by ensuring consistent product provision and other activities. Therefore, Lidl is ab le to improve the efficiency of existing shop operations thanks to the technology from Changes to the way Solutions.

I preferably found that Lidl wants to make their global supply chain better reactive & accessible because it can respond swiftly to every change and consistently provide the correct goods in the right quantities to its consumers. I have found that Lidl operates more 12,900 shops including specialty shops in 33 worldwide and serves almost 500,000 people worldwide, including Lidl GB. Lidl makes up its core with its headquarters that is currently active as a grocery retailer in 32 different nations.

With some more about 341,000 people, this consists of around 11,500 storefronts, and over 200 warehouse, and delivery facilities spread throughout a maximum of 29 states.

Outcomes from learning

I gained knowledge over Lidl that is investing in grocery e-commerce after launching non-food e-commerce in more than ten European countries and the United States in the last two years. Since the beginning of 2019, Lidl has been testing online grocery shopping in Ireland with the #buymie app. The company recently revealed that the number of people using the service on a monthly basis increased by as much as 39% or more.

In addition to this, the service's expansion beyond Dublin was made possible by a multi-year partnership agreement with “Buymie” as a result of this successful test. Lidl is getting ready to launch its “click & collect” grocery delivery service in the largest cities in Poland. It is adapting its markdown strategy to the shifting preferences of new customers, making it more adaptable and resistant to potential disruptions to the market, such as pandemics.


After using positivism methods I have figured out that primary driver and planner of Lidl's global expansion and was the top chef at Schwarz Gathering, which manages the Lidl retail organizations. It is evident that it is referred to as the "Executioner Whale" inside."Many people say that the Schwartz Group was the one who built the Lidl empires into what they are today. It has brick-and-mortar stores in 33 nations and creates $148 billion in income.


As I have dealt with survey of literatures it has been mentioned that According to Tagesschau, disagreements regarding the hiring of additional individuals for high-ranking positions within the retail company—such as the new takeoff of exceptional chief Melanie Köhler—were one of the factors that led to Gehrig's departure. In the German media, there has been fervent community speculation regarding the circumstances surrounding Gehrig's flight.

Alternative Methodology

Technique used

In the business research paper, I used the technology online. The customers came to the shop to buy some products.That time I gave the online form to the customers. The customers filled the data form.I changed the major idea to lead the company. I also provided the updated technology. The updated technology also helps the company for the updated.The new technology also provides new ways.Advancing technology also increases information technology.Advances of the future in the company, improving the communication, processing the purchasing.

Figure 5: Types of the optional technology

“Summarize the results with the research objectives achieved”.

I exposed the finding also in the research paper. Many emergency customers are engaged by the new technologies.Importance to the given face to face interviews between the customers. Mainly highlight the personal information of the regular customer. The feedback of the regular customer is very necessary in the company. Related the shortcoming features

Alternative methodologies:

In this study, we have used a questionnaire format and face-to-face interviews along with a few strategies for the betterment of the company. Methodologies like the quantitative and qualitative methods we have used here and not mixed method. We could have used other methodologies as an alternative to do the research on workplace transformation and sales improvement of the company Lidl, but we have found these methods more economic and time effective than any other methodologies in bringing out the results of the study.

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