Check out this Digital Business assignment sample on Amazon UK, showcasing key digital technologies, business models, and IoT applications.
In modern environment, the use of digital technologies become popular within the companies because it helps in automatic the overall tasks and processes, increase productivity, provide better services to the customers as well as boosting profitability. Emerging and updated technologies are transforming all business operation digitally which helps in increase efficiency and productivity, better resource management, more resiliency, enable greater agility and enhance customer engagement. Apart from this, the current report will be based on one of the leading and well-established e-commerce or digital business in the context of B2B and B2C i.e. Amazon, UK. It is one of the popular American multinational technology company that encompasses several aspects such as artificial intelligence, cloud computing, e-commerce, digital streaming etc (Amazon, 2024). Additionally, this report will highlight key trends and advantages of digital technology as well as new and emerging digital business models in order to solve the issue of cyber-security and ethics. This report also depicts applications of IoT that can be adopted chosen organization.
For students analyzing key trends and digital business models in global e-commerce, understanding technologies like AI, IoT, machine learning, and edge computing can be challenging. Seeking professional assignment writing help can assist in clearly explaining these concepts, linking them to real-world examples such as Amazon, and ensuring a well-structured and high-quality submission.
In modern era, majority of the e-commerce companies are likely to make the investments in the emerging and digital technologies in order to manage its virtual business operation within international environment. Digital technologies are useful for the companies because it helps in enhancing customer experience, enables agility and innovation as well as automation (Farida and Setiawan, 2022). Digital technologies are also helps the companies to security and analytics of data which helps in developing the trust of consumers from which they encourage to make purchase.
Additionally, Amazon is also operating the business operation in all the world in virtual manner in order to provide the products and services to the customers. To manage the virtual business operation in global environment, Amazon is also emphasis on various trends of digital technology such as artificial intelligence (AI), machine learning, Internet of Things (IoT), edge computing etc.
Artificial intelligence: AI is considered as one of the significant trend of digital technology that is adopt by all the e-commerce and other companies in order to automate tasks and enhance experience of the customers (Ogborigbo et al, 2024). To manage the virtual business operation Amazon is also adopting AI which helps in enhancing experience of customers, increase efficiency, reduce waste, better sustainability and enhance employee safety. Chosen organization adopt this trend to personalize the recommendations of product for customers which based on their past purchases. This trend also helps chosen organization in managing its supply chain by optimizing inventory, forecasting demand and routing orders to the most effective fulfilment centres.
5 Years | MSc
Machine learning: Machine learning (ML) is another significant trend of digital technology that can be adopt by the e-commerce companies in order to manage its overall process and functions. Adoption of this trend is beneficial for the chosen business because it facilitates personalized recommendations, optimize supply chain, fraud detection, inventory management and improvement of customer service. The payment services of Amazon is using ML algorithms to detect potential fraud and evaluate transactions. This trend helps Amazon to manage its virtual operation at global level by provide high-quality of products and services to customers and optimize the supply chain.
Internet of things: It is recognised as one of the critical trend of digital technology that is used by the companies in order to enhance the efficiency and operation. Implementation of this trend is beneficial for the chosen organization because it enable security, analytics, and asset management as well as cost saving, connectivity and control as well as enhancing the experience of the customers. The IoT platform of selected organization is using strong authentication, encryption and authorization in order to protect device, data and communication of customers. Additionally, this digital technology is replacing the tracking of assets in manual manner with automated sensors (Akter et al, 2022). This trend helps in modernizing the inventory and availability of supply chain from which chosen organization can manage its operation in global environment.
Edge computing: Another trend of digital technology is edge computing that is adopt by the companies to manage the overall operation and efficiency and operation. This trend is procedure of bringing the information storage and computing capabilities closer to the devices that produce information and consumers who consumes it. Adoption of this trend of digital technology is valuable for Amazon because it helps in improving its security by eliminating several different level of challenges such as data sovereignty, local compliance, privacy regulations etc.
Execution of this trend is beneficial for companies because it helps in delivering the products to the customers within limited period of time. This trend has significant impact on Amazon during managing the business operation within global atmosphere. Edge computing is providing the opportunity to chosen business to directly communicate with the experts in IoT platforms with all types of security and safety.
There are wide range of new and emerging digital business models that are adopted by the companies to manage the overall operation and mitigate the major challenges such as ethics and cyber-security.
Marketplace or e-commerce model: This model is utilise in the marketplace that helps in connecting the buyer and seller on the common platform. As per the view of Chauhan, Singh and Luthra (2021), adoption of this model is beneficial for the companies because it helps in reduce costs, increase sales, faster buying process, flexibility and scalability. This model helps chosen organization to mitigate the issue related to cyber-security and ethic because in this the commercial transaction have been conducted through electronic mode. As critically opposed by Angeloni and Rossi, (2021), implementation of e-commerce model can be challenging task for the companies because it increases the challenges related to security, customer trusts, customer retention and risk of failure which negatively influence on the overall operation and process of companies.
E-commerce companies are using various channels that are conventional for delivering and ordering the goods and services with the help of various computer networks. According to- Wang et al, (2020), this model is relied on online they are prone to several types of cyber-attacks so Amazon can need to protect its programs, websites and networks for safeguarding the ethics of business along with the significant consumer’s data. This model is adopting by Amazon that helps in connecting the sellers to the buyers with the help of various social media platforms such as Instagram, Twitter etc. With the help of this model, selected organization is providing several products to the customers ranging from household essentials to gadgets in order to increase customer’s satisfaction and experience.
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On-demand model: Another significant digital business model is on demand that is adopt by the companies to deliver the products and services to the customers on time (Zardini et al, 2022). According to this model, time is money for the companies from which they provide the products to the customers within specific period of time to increase satisfaction and enhance experience of the customers. As critically contended by Tuncel, Koutsopoulos and Ma (2023), implementation of this model can be beneficial for companies to overcome the challenges related to ethics and cyber-security by providing the benefit of being configurable. By implementing this model, chosen organization can deliver the products and services to the customers according to their needs and preferences. This business model has provision of being configurable and standardised as well as on-demand services which includes management, software and data storage. As critically argued by Klopčič et al, (2020), adoption of this model can be challenging for the e-commerce companies from which they are exposed to risks such as cyber-attacks and data breaches which negatively impacts on the overall trusts of the customers and operation of the business.
Along with this, to use on-demand business model, Amazon will need to emphasis on cloud computing in ethical way which helps in safeguarding the data of consumers. Apart from this, selected organization can use this model for its streaming, advertising and web-services. By implementing this model, the chosen organization can provide time and money for their services according to requirements of consumers.
Subscription model: Subscription is considered as one of the critical digital business model which is defined as idea of selling products and services to receive monthly and yearly recurring subscription revenue. As per the thoughts of Sissonen (2024), the key aim of this model is to attract the customers for long-period of time. According to this model, Amazon is using online payment method for receiving the amount of money of goods and services which helps in safeguarding data and payment of consumers. Online payment method includes contactless payments by the use of credit cards and smartphones (Cartwright, Liu and Raddats, 2021). Due to this, cyber-security service are required for maintaining the ethics in effective way by doing online transactions. Therefore, cyber-security measures will be reinforced particularly in online payments for protecting the data and information of consumers. On the critical note Chi, Huang and George, (2020), implementation of subscription model can be challenging task for the organization because it increases long-term costs, managing subscription, confusing customers and high cancellation rate which leads to reduce profitability and productivity. To implement the subscription business model, Amazon can need to make significant investment in emerging technologies and streaming its services.
Figure 1: Subscription digital business model
(Source: Sidesalad, 2024)
Collaborative relationship is happen when two or more people are working together in order accomplish common and shared goal and vision. Developing the collaborative relationship is beneficial for the companies because it helps in leading effective communication between employees and increase productivity. Developing collaborative relationship is important for the companies because it helps the employees to experiencing job satisfaction, resolving conflicts more effectively, exchanging constructive feedback and encouraging inclusivity (Agrawal et al, 2022). On the other hand, strategic alliance is defined as lawful agreement between two or more organizations in order to work together on a particular project while remaining independent.
In addition, adoption of collaborative relationship and strategic relationship is beneficial for the companies because they facilitates greater level of innovation, expansion of customer base and reaching the goals faster. Innovation is considered as one of the critical benefit of collaborative relationship and strategic alliance because it motivates employees to work together from which they are share their knowledge and insights with others in order to enhance experience of customers. At the time when alliance are formed the resources of the organization are go further in order to provide better services to the customers. Moreover, it also helps in expanding the customer base by developing their loyalty and trusts. By utilizing the banking transactions like payment gateway, digital companies are competent to increase the loyalty of the customers because they think that their data and information are protected (Spieth, Laudien and Meissner, 2021). Strategic alliance helps the chosen organization to gain the admittance to the complementary resources such as marketing knowledge, industry insights and operational resources which positively impacts on the overall operation and process. On the critical note, adoption of collaborative relationships and strategic alliance is time-consuming and costly process. Without proper communication between alliances, increases the chance of delays in implementation which restricts companies to gain the competitive advantage over the competitors which leads to reduce profitability and sales.
Emphasis on collaborative relationship and strategic alliance can be beneficial for Amazon because it helps increase productivity which results in boosting profitability and sales. Collaborative relationships and strategic alliance helps in developing strong communication of team members and culture of trust, high morale and innovation which eventually positively impacts on the profitability and productivity (He et al, 2020). However, in many cases collaborative relationship and strategic alliance is creating the conflicts in ownership. Due to usage of digital and emerging technologies by Amazon, another party can get more benefits which can results to conflicts.
Aside from this, chosen organization has not been competent to become one of the largest e-commerce giant within the market on their own. Amazon has been capable to develop strong brand reputation and position within the marketplace by collaborating with minor sellers and multinational companies. Chosen organization is offering a selling place with the help of its various e-commerce platforms for other companies. For instance, Oracle and Amazon web services has strategic partnership is valuable for the customers because from which they are able to take the advantage of scalability, reliability and flexibility of adopted cloud. This strategic alliance helps in providing unified experience to the customers, enables database management and flexible migration options (Bamel et al, 2021).
Another collaborative relationship which helped both Kohl and Amazon by accomplishing over disruption. Kohl maintain the relationship with Amazon even after it has policy of returning the products back after trail. Due to window shopping within chosen organization, majority of the customers have been attracted to go to the store because before Kohl’s is accepting the return its purchase in its store as well.
IoT has positive impact on the companies because it helps in improving the process of decision-making in effective and efficient manner. With real-time analytics and data, companies can make the better strategic decisions across several aspects of their process and operations. Adoption of IoT is beneficial for the companies because it helps in increase efficiency and productivity by connecting machines and devices to the internet (Nam et al, 2021). This digital technology allow companies to gather and evaluate the real-time data which can assist them to determine improvement areas and optimize processes. Additionally, IoT also helps organizations to enhanced transparency and efficiency of the supply chain. With the help of this digital technology, companies can manage their supply chain in real-time and increase its agility which positively impacts on the overall growth and success. Furthermore, adoption of IoT is beneficial for e-commerce companies because it helps in managing the inventory in effective and successful manner (Langley et al, 2021). This technology assist companies to track the levels of inventory, shipments and order in real-time. This can help in make sure that the customers are receiving the orders on particular period of time.
Moreover, IoT also helps digital organizations to increase the productivity and efficiency by automating tasks which helps in attract large number of customers. With the help of IoT, companies can easily gain the valuable insights into their customers, operations, goods and services by extracting, storing and evaluating various types of data from the connected devices.
Apart from this, automated purchasing is considered as one of the critical IoT application that can adopt by the chosen organization within its operation. This application facilitates automated checkouts where the customers are making purchases in easily manner and receiving the bill on their smartphone (Rane, 2023). This application of IOT will be beneficial for Amazon in future because it helps in attracting huge number of customers. Adoption of this IoT application will be beneficial for the companies because it aids in saving time and effort, increase control, improve accuracy, compliance and inventory control. Automated purchasing helps in reducing the time it takes to get from requisition to the payment of the supplier which helps in eliminating the requirement for paper-based or manual processes. This application helps the organizations to retain control over the processes and pay the payment to the suppliers on time.
Additionally, buyer behaviour tracking is another IoT application that can be adopt by the chosen organization to determine the purchase behaviour of the customers. This application is process of gathering and evaluating the data related how customers are interact with the brand in order to understand their preferences and needs as well as purchase intent in better and successful way (Dankan Gowda et al, 2020). Adoption of this application of IoT can be beneficial for the selected company because it helps in creating personalized experience of customers, improve their loyalty and generate revenue. By integrating the data like purchase history, demographics and product usage companies can create the profiles of customers that can be used by them to provide personalized experience.
Supply chain management (SCM) is another critical application of IoT which can be used by Amazon. This application is the procedure of managing the flow of data, goods and finances from the beginning of product’s lifecycle to delivery to its consumers. Adoption of this application can be beneficial for the chosen organization because it helps in increase customer satisfaction, managing inventory, enhance quality control and lower costs. Customer satisfaction is one of the primary objectives particularly in e-commerce companies. SCM plays an immersive role in increasing customer satisfaction, ensuring organizations are competent to fulfil the needs and wants of the customers and deliver the products to the customers on timely manner (Ceipek et al, 2021). Adoption of this application can be useful for the chosen organization because it helps in managing the inventory in successful manner. Inventory management is important for operation of warehouse in order to run the overall operation smoothly. Effective inventory management aids in preventing orders from shipping late, reducing total order cycle time and enhancing predictability.
In the end of report it has been concluded that, to increase efficiency and provide better services to the customers it can be important for e-commerce companies to adopt emerging and new technologies. Additionally, artificial intelligence, Internet of Things, machine learning, edge computing etc., are significant trends of digital technology that can be adopt by Amazon for managing the virtual business operation within global environment. Subscription, marketplace or e-commerce and on-demand etc., are critical digital business models that can be adopt by Amazon in context of ethic and cyber-security. The collaborative relationship and strategic alliance can have positive impacts on the overall operation and efficiency of the chosen organization because it aids in improve decision-making, better resource management, increase productivity and better risk management. Additionally, Internet of Things can have significant influence on the overall operation of the companies because it helps in automating the tasks and better strategic decisions. Automated purchasing, supply chain management and buyer behaviour tracking are major IoT application that can adopt by Amazon to optimize its efficiency.
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