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Strategic HRM Assignment Sample

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Strategic HRM Assignment Sample


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The business environment is defined by a collection of factors, including social, political, legal, economic, and institutional conditions. There are laws and judgments created by government agencies and commissions at every level, and they are all part of a legal context. All businesses should operate in accordance with the local legislation in that they want to conduct their company (Nogal-Meger, 2018). Authentic legality, investor connections, contract flexibility and the provision of a healthy atmosphere are all elements of a company’ legal environment. Government action against unlawful participants and finest facilities for fair participants may easily foster a healthy economy between the states. All areas of company ownership and administration are impacted by the rule of law. Businesses all across the globe have a lot to gain or lose based on the legal framework in which they operate. The country’s government-imposed taxes on businesses as part of its regulatory operations to safeguard both consumers and businesses.

Not only does business law assist build up the national economy, but it also acts as a spokesman for the state’s economic policies and defends the rights of businesses and consumers alike. There are also many business community metrics which are used to build cooperation among the country’s businesses (Kozubikova et al., 2019). A number of topics will be addressed during this debate: legal ethics; contract processes; judicial procedures; torts; consumer protection; property; the environment; labor; as well as other international laws.

Simply said, a company’s legal aspects are those aspects that have an impact on business operations as they are linked directly to governmental regulations. All of the government’s commissions and agencies’ judgments are part of the legal environment. Laws issued by the government are only one part. Every company must act in accordance with local laws if it intends to do business there. If the rules are not followed, the company could face legal repercussions. In addition to other restrictive frameworks, taxes are imposed by the government in order to safeguard the rights of consumers from exploitation and other unlawful aspects, which in turn promotes economic progress (Akpoviroro and Owotutu, 2018). It is crucial in determining how to run the firm effectively and how the activities are run, what proportion of profit they earn, how the client reacts with them, and so on. There are several ways in which the law impacts enterprises. The legality of a product on the market is decided by corporate and commercial laws. A firm must also comply with the national norms and regulations on product marketing, marketing, inventory management, and so on. As a result, it’s critical to know how local tax laws, legal considerations, and regulatory measures may affect the company before starting one or operating one already in operation. Also, the retail firm ASDA is selected for doing the assignment as well as the legal environment of the company is laid emphasis in the following report.

1. Various aspect of the business legal environment

1.1 Significance of business legal environment in ASDA

Businesses are not permitted to operate outside of the confines of the rules and regulations that govern their operations; for instance, the employment and taxation processes are governed by laws and regulations. As ASDA is physically situated in the United Kingdom, it, along with the rest of the country, is obligated to abide with the laws and regulations that govern that country (Seong et al., 2019). Asda has a wide variety of ethical difficulties, which may include the potential for tax fraud, the cruel treatment of animals in the supply chains of its suppliers, and allegations of gender discrimination put forward by 44,000 retail employees. Infractions of the law may result in hefty penalties, which can reduce a company’s ability to turn a profit and make it less equipped to compete with other companies operating in the same sector. As part of its Compliance program, Asda establishes the behavioral standards to which its employees and business partners are required to conform in order to meet the criteria of the retail industry, which are constantly being updated and refined.

When it comes to being ethical, the most important things can do are to respect other people with respect, conduct oneself honestly, and conform to the regulations that are in place in the society. The guiding idea of their organization would be built around the principle of upholding the greatest possible ethical standards while still complying with all applicable laws and regulations. It is an expectation that everyone who works for them, from their workers to its suppliers and contractors, will adhere to their principles and promote a culture in which people will do the right thing as a matter of course (Young et al., 2018). This expectation applies to everyone who works for them, including their workers, suppliers, and contractors. Everyone who works for them, including their employees, suppliers, and contractors, is subject to this requirement. The word “commodities” is used often in the field of economics to refer to various types of items that may be purchased and sold for a predetermined sum of money. It provides a variety of items including fish, meat, grains, and wheat in addition to its other goods. In addition to that, it trades in metals. As a direct consequence of the fact that British consumer regulation prohibits providers from participating in unethical techniques, these suppliers work hard to lower the cost of their products or services while maintaining a high level at the same time (Mohamed et al., 2019). The United Kingdom is getting set to leave the European Union, and as part of that process, there are new laws and regulations in place that will aid businesses in navigating the challenges that Brexit presents. As a consequence of this, ASDA’s revenue saw a decrease of 0.3 percent in the preceding fiscal year.

In addition, ASDA has more than 560 retail sites around the United Kingdom, each of which offers a diverse selection of products and services that may be bought there (Jory et al., 2019). Transactions that take place across international boundaries are subject to a variety of taxes and other types of charges (Jaman, James and Luamba, 2022). Additionally, in order for them to be able to exercise their rights and perform public services, a tax on their firm is something that they are compelled to pay. As a result, businesses have a duty to ensure that they meet all of the legal standards that are applicable to them in order to safeguard the health, safety, and wellbeing of their employees.

If the policies and procedures of the firm are violated in any way, the company has the right to take legal action as a form of retaliation (Seong et al., 2019). Because of what happened, the organization’s production and its reputation might both take a hit as a consequence of this episode. Legislation has a good impact on the working relationships of employers and workers equally, improving both their sense of justice and their faith in their company. This is a result of the positive influence that legislation has on the working relationships. This is due to the fact that law plays a role in helping to guarantee that everyone is treated properly while they are on the job. Long term, it is feasible that it will help support HR and corporate strategic objectives by providing assistance in such areas.

1.2 Influence of different business laws influence into the business practices of ASDA

To ensure that our company’s conduct and behaviours satisfy the expectations of the stakeholders, ASDA rely on Ethics and Compliance. A single set of values and a shared culture are expected from all of ASDA’s team members, distributors, and contractors. They must treat everyone with dignity and respect, maintain their own integrity, and abide by the rules of the places where they do business.


According to Asda, its Compliance programme is based on the ever-changing retail concerns and establishes expectations for the company’s employees and partners (Aramyan et al., 2020). The most important part of this is that we treat each other with respect, behave honestly, and abide by the rules of the places where we do business.


All applicable laws and rules must be obeyed while maintaining high ethical standards for the company. Employees, customers, and contractors alike are expected to uphold the company’s core principles and contribute to a work environment in which ethical behavior is taken for granted.

They teach their co-workers how to spot and speak out when they see anything that isn’t right. Because of this, the ethics group of Asda is responsible for addressing any concerns that may arise confidentially. According to Asda Ethics, they received 1,968 contacts in 2020, up from 1,967 in 2019. Six hundred and eighty-five of the 1,283 encounters did not have anything to do with ethics (e.g. ordinary HR grievances) (Jones and Comfort, 2021). The Ethics team assisted 446 investigations and provided assistance on 186 instances for the required Ethics contacts. 651 ethics-related interactions were either routed to HR or other sections of the organization, or in some instances had no actionable information. In 31.7% of all Ethics-supported investigations, Asda Ethics identified a case to answer, and disciplinary measures were implemented as warranted.


ASDA has a zero-tolerance policy to bribery, and they have a specific program to prevent it. They get an anti-corruption team in place to oversee and develop the program, including risk assessments, due diligence, and awareness and education campaigns (McGrath, 2020). Their program is always being monitored and audited by them and us. They teach more than 20,000 new and current workers each year on anti-corruption and ethics.


According to the Groceries Supply Code of Practice (GSCOP), which is applicable to grocery merchants with an annual revenue of over £1 billion, the firm must treat its suppliers fairly in order to be in accordance with conventional antitrust and competition law.

Anti-money laundering and Financial Services (AML & FS) Compliance

For the provision of financial services to clients, Asda is devoted to following all relevant laws and regulations, including those aimed at preventing Asda from operating as a conduit for laundering money. Financial controls, third-party due diligence, and transaction monitoring programs are all part of the AML/FS Compliance team’s compliance program.

Complying with environmental laws

These specialists work with the company to develop and monitor environmental programs to ensure that it interacts with the outside environment in a beneficial, long-term, and ethical way. Therefore, the Better Planet chapter shows for how ASDA goes beyond compliance to safeguard the environment, including the delivery of training to its workers to help manage trash in its shops and deal with any gasoline spillages properly. We go above and beyond to protect the environment.

Occupational Safety and Health

All relevant health and safety laws, laws, and standards are adhered to by Asda in the course of doing our operations. To ensure the safety of our customers, membership, and coworkers, they strive to provide a secure environment in which they may shop and work. They place a high value on health and safety (Jones and Comfort, 2021). As a company, they are dedicated to protecting their customers and employees and encouraging their well-being.

Customer and Colleague Health & Safety

As part of its Zero Harm Strategy, ASDA aims to protect the health and safety of its employees and customers while also adhering to all applicable laws, regulations, and guidelines. In order to monitor and raise standards, give training, and foster a safety culture throughout the company, they have safety programs in place (Larrea, Campos, and Voora, 2021). Everyone understands how to do their work properly because they ensure that all new staff are given health and safety training (encompassing everything from fire safety to crises to maintaining a clutter-free atmosphere).

With the help of these people, the firm is able to create and execute safety programs for all of its operating formats, including stores and online, as well as logistics and the international divisions. Training, instilling a safety-conscious attitude among employees, and conducting regular inspections are all part of the company’s safety program. This helps to create a safe workplace and shopping environment for its employees and consumers.

Food Safety

It is essential for the company to ensure that its clients have access to safe, high-quality food. With the Covid-19 pandemic, this is more critical than ever. Additionally, Asda has frequent inspections from independent third-party food safety auditors, which ensure that its food safety and hygiene processes are being executed consistently across all of our shops, in addition to regular assessments by food safety and hygiene authorities (Jones and Comfort, 2021). Additionally, they have food safety and hygiene primary authority partnerships in existence as well as plans to cooperate with our colleagues, suppliers and other third parties to further increase standards.

Product safety

For non-food goods, ASDA’s Product Safety department is responsible for ensuring that they are safe and legal to sell (Non-Edible Grocery, General Merchandise and George). New and updated legislation must be communicated clearly and effectively to its technical staff, as well as the formulation of supplier rules and communications tailored to Asda and George’s individual needs.

Consumers’ rights

A broad range of consumer rules, including pricing practices, weights and measures, age-restricted items as well as public-facing information, are handled by the Consumer Protection team (Aramyan et al., 2020). This support is critical for every client innovation effort. Issues like its Challenge 25 policy and adherence to BPR are specifically addressed.

2. Analysis of the legal business environment

2.1 Internal analysis of the legal environment of ASDA

A SWOT Analysis is conducted to analyse the internal legal business environment of ASDA.


  • “Asda has roughly 25 distribution facilities in the UK that deliver to all of the shops in the network” (Seong et al., 2019). In generally, they are utilized for the storage of cold meals, garments, and ambient items like cereals and fizzy beverages.
  • “Beyond its enormous distribution network, Asda offers the ToYou package service as an additional convenience to its customers”.
  • “Asda is well-known for its creative marketing initiatives that showcase its offerings and consumer satisfaction”.
  • Ethics- People from all walks of life are required to follow the company’s basic values and contribute to an atmosphere where ethical conduct is accepted.


  • In comparison to its rivals, Asda has a small worldwide footprint. Having this issue is a huge liability for the company.
  • “Because Asda’s prices are so low in certain nations, they’ve been unable to enter those markets, fearing that they’ll be overtaken by local competitors”.
  • Retailers such as Asda have acknowledged to fixing the price of dairy goods in 2007, alongside a few others. Consumers suffered greatly as a result of the price-fixing operation.


  • It is possible that Asda’s expansion will be assisted by the acquisition of another, more modest-sized firm.
  • “Having a presence in the internet market — More and more clients are moving their company activities online these days” (Fengyi, 2021). “Customers in the United Kingdom are increasingly turning to online to buy goods and services” (Fengyi, 2021). As a result, Asda believes that opening an online market would provide significant growth potential for the company.
  • Aims for the Long Term — The long-term objective of Asda is to use recyclable packaging, seafood supplied responsibly, operational waste recovered for anaerobic digestion, and to reduce food waste. There is a great deal of room for corporate expansion in this scenario.


  • Changes in Government Policy - The government’s policy changes are a big danger to the industry that in turn creates turmoil in its legal environment.
  • Consistently lower prices than their rivals – Price reductions by Asda’s rivals would have an effect on their company.
  • Other Online Shops — The firm faces competition from a slew of other online independent retailers.

2.2 External analysis of the legal environment of ASDA

The external environment of ASDA is analysed using PESTEL Analysis:

Political factors 

Similarly, to any other company, Asda is bound by both national and international regulations and directives when it comes to matters such as labour law, legislation, consumer rights, royalties, and so on Decision-making processes in companies are influenced by conflict and instability. The political atmosphere is closely monitored by groups as a consequence. A supply network that can withstand Brexit is a need for Asda and any other company (Omarova, Richmond, and Ireland, 2021). It is important to remember that the recent deal between the United Kingdom and the European Union gives both parties grounds for optimism.

Economic factors

In order to stay competitive, Asda must consider factors such as salaries, financing costs, competitiveness, labour availability and demand, and gas prices, amongst others. These economic concerns have a significant impact on the company’s pricing approach. In addition, many people will be unable to go shopping in 2020 due to the approaching economic catastrophe.

Social factors 

Asda is concerned with social trends such as the aging population, celebrity followers, and healthy lifestyles. In order to bring new goods and services to market, a company has to be aware of societal considerations. Segmentation is an essential tool for a business to have. It’s important to note that Asda offers a wide range of items to suit the needs of people from many different ethnicities (Fengyi, 2021). A broad range of consumer rules, including pricing practices, weights and measures, age-restricted items as well as public-facing information, are handled by the Consumer Protection team.

Technological factors 

Asda requires high-speed internet, smartphone applications, and click-and-collect delivery alternatives to stay up with the ever-expanding usage of technology. Many of the largest supermarkets are continually seeking for innovative ways to take use of the latest technology. For the protection and use of individuals’ personal information, we adhere to relevant laws and Asda’s standards.

Environmental factors

Asda cares about the environment, pollution, carbon footprint, hazardous waste, and organic food. People are increasingly concerned about the environmental effect of businesses, and as a result, businesses of all sizes are under increasing pressure to do so (Aramyan et al., 2020). In order to prove that it is environmentally friendly, Asda complies with the environmental policies for lessening its environmental harm.

Legal factors

Any infraction of the laws of the nations in which Asda does business might lead to retaliatory measures being taken against the retailer. In the UK, for instance, no employee may be paid less than the minimum wage (Akpoviroro and Owotutu, 2018). Because of this, it cannot sack an employee unjustly. If this occurs, the employee in question has the option of bringing a claim to an employment tribunal. It’s worth noting that Asda was penalized £300,000 for food safety violations at its home delivery facility in north London.

2.3 key objective behind studying the legal environment of ASDA

Therefore, the key objectives behind studying the legal environment of ASDA includes:

  • To understand the legal compliance and rules that ASDA implements for undertaking its business operations
  • To analyse the various laws that ASDA adopts considering the change in its business legal environment with regards to uncertainties such as Brexit and Covid-19
  • To determine whether ASDA abides by the local norms and regulations.

3. Evaluation of different strategies to enhance business productivity within the legal framework

There has been a rise in the need for enhanced productivity due to technological advancements, consumer demands, and notably globalisation. Canada has to compete with places like China and India, where the cost of labour is a fraction of what it is in North America.

How efficiently an organisation utilises its resources (such as labour, materials, machinery, and capital) is referred to as productivity in a more formal sense (Kennedy et al, 2022). There is now a wider range of metrics that may be used than only comparing the ratio of inputs to outputs. It is all about working smarter, not harder, to boost productivity. Efficiencies may be found just about any place in the business.

Investing in the proper tools may help to avoid expensive mistakes and enhance the efficiency of your company’s operations (Jaman, James and Luamba, 2022). The businesses must make sure to know exactly what the company needs now and, in the future, before it invests in any equipment.

Technological Implications

The management of a corporation may be significantly enhanced via the use of web-based technology. An excellent choice also if ASDA is trying to grow market share, aggressively pursue cost reduction or improved efficiency, or avert customer service difficulties. Software solutions and custom-built apps may be used for production management; however, spreadsheets are the most common.

If ASDA wants to get its supplies from suppliers in a different way, it may employ E-purchasing (online purchasing). Customers may obtain better prices since the company is no longer confined to local merchants thanks to this new technology. In general, transaction processing costs are lower, and the amount of paperwork is minimised. It is possible to lower inventory levels, boost profitability and speed up customer response times with the use of smart inventory management systems (Kim et al., 2021). It is now possible to keep track of the progress of orders as well as the movement of inventory within a firm thanks to the integration of stock information into online and order management systems. With this information, ASDA will be able to alter supplier purchases and better manage working capital. It is also a good way to stay on top of technical advancements and make sure the company is making the most of new tools to boost output (Karimi and Huaccho, 2019). ASDA may remain up to date on new technologies by using the internet or attending trade exhibitions. Software providers often make their material accessible to participants at trade events, making them an excellent source of knowledge. Additionally, ASDA may collaborate with other groups in the sector who have previously tried and tested innovative ideas. An industry-specific search might be narrowed by analysing rivals’ practises. Selecting software vendors may be made easier with the aid of BDC’s advisory services.

Review of Existing Setups

The ASDA management team needs to examine its business practises from the perspective of a possible investor. They are obligated to bear in mind the overarching aim and vision of the company, as well as make certain that the processes adhere to those objectives and provide value. It is very necessary for ASDA to create an accurate map of each process involved in the flow of its material and information (Karimi and Huaccho, 2019). When this is done, ASDA is able to have a greater understanding of the relationships that exist between the many aspects of its production, and the business will be better prepared to recognise and get rid of waste throughout the operating process.

Use of Continuous Improvement Approach

Improving one’s productivity is a process that never ends. Developing a strategy for continuous improvement may be helped along by the following recommendations.

The first thing that ASDA has to do is do, which is known as benchmarking, an analysis of the competitors and the best practises in your field. However, the corporation is not allowed to replicate the strategies used by other companies, and instead must devise a strategy that is tailored to the needs of the organisation. In order to properly evaluate the areas in which it excels and where it needs improvement, ASDA needs assistance from other sources. This provides them with an objective vision, allowing them to boost efficiency and rethink procedures from this vantage point (Karimi and Huaccho, 2019). Instead, then trying to tackle everything at once, ASDA has to address things in a more methodical, step-by-step way. If ASDA can narrow its attention to a few key concerns, it will notice benefits much more quickly. It is necessary for the organisation to delegate certain teams to address particular issues or processes in need of redesign. It is possible to absorb new ideas and suggestions from staff members by instituting a structured recommendation system. The ASDA has to search for achievements that break new ground. Modest enhancements have the potential to bring about substantial gains in productivity. Measure the outcomes. In an ideal world, this should be handled by a third party who is completely impartial (Jaman, James and Luamba, 2022). Increasing productivity and focusing ASDA’s attention on what they do best as a company may both be accomplished via the use of outsourcing, which can be a cost-effective strategy. Regardless matter whether ASDA chooses to outsource its logistics, accounting, payroll, public relations, or information technology, it is essential to first understand the factors that influence the company’s expenses and earnings.

Prior to getting started, it is essential to do an analysis of the existing production and expenses, including location, shipping, and the closeness of the clientele. ASDA has to have a clear understanding of which core operations are responsible for increasing revenues, as well as which noncore tasks are responsible for increasing expenditures and lowering productivity (Kim et al., 2021). Many business owners choose not to take advantage of possibilities to outsource their work because they are concerned about the costs involved or worried that they will lose control of their company. And despite the fact that these could be legitimate worries, outsourcing is effective provided the proper procedures are followed. BDC Advisory Services is able to guide the company in the right path in selecting the most effective method of outsourcing.

Through the formation of strategic partnerships, ASDA is able to expand its operations without necessarily increasing the size of its workforce or the amount of money it spends. For instance, the formation of the appropriate alliance has the potential to enhance manufacturing procedures by expanding the company’s distribution market and bringing about greater economies of scale. ASDA may benefit by negotiating better supplier arrangements, sharing expenses like advertising, or taking use of more expensive technologies if it formed an alliance (Karimi and Huaccho, 2019). Boosting ASDA’s productivity may also include entering new markets with newly developed goods and services, expanding the company’s market reach, or speeding up research and development by pooling financial and material resources.

4. Recommendations

A company has to differentiate its products and services from those of its competitors and give something of value to its customer base in order to remain competitive. When put in a competitive environment, one must devise strategies to establish themselves apart from the rest of the herd. Technology plays a major role in ensuring that the operational challenges faced by a firm are resolved in a way that is both long-term and sustainable. Its possible that the solutions may be found in an information system which takes into account people, organizations, and technology.

ASDA has to identify the gaps in both the internal and the external business environments in order to get an advantage over the other companies in the industry. The PESTLE analysis was used to get to the conclusion that the Brexit would likely result in a decrease in the number of consumers shopping at ASDA due to the restriction of free movement from other countries. As a consequence of this, the corporation could make use of information technology in order to broaden its customer base by using online shops. However, in nations in which it does not have physical stores, it will be necessary for the company to collaborate with other businesses in order to make it simpler for customers to pick up the purchases. To refresh the memory, having an online marketing platform or an electronic shop is not a certainty of market penetration; rather, the kind of infrastructure as well as the way customers are involved matters a great deal.

Because of shifting societal concerns and lifestyle p

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