Master sustainable interior design business planning with PESTLE, 7Ps marketing & 3-year financials to excel in your entrepreneurship project and startup strategy development.
With technological advancements and evolving work patterns driving entrepreneurship, the UK interior design market shows strong growth potential at 2% for 2024-25, alongside 1.49% home décor expansion through 2029 UK Assignment help. 'Artful Spaces' emerges as a sustainable interior design startup prioritizing eco-friendly materials, energy-efficient solutions, and ethical sourcing for residential, corporate, and retail clients. Services encompass comprehensive consultations, space planning, furniture layouts, fabric/tile selections, lighting design, and 2D/3D visualizations delivered through a West Midlands office and user-friendly website, strategically positioned to capitalize on rising demand for green, aesthetically superior interiors.
With the development of technologies and changes in the working way, potential people are now moving to set up own business due to its different benefits. The interior design activities in the United Kingdom are estimated to grow by 2% in year 2024-25 (IBIS World, 2024). Further, 1.49% growth is estimated in UK home décor between the period of 2024-2029 (Interior Design Statistics, Facts & Trends, 2025). It has been analysed that the industry is regularly developing which is very scalable. Referring overall market trend, growth and own interest business of Interior Design will be initiated named as ‘Artful Spaces’. The new business will prioritise the sustainable and eco-friendly design choices. The business will utilise sustainable furniture, low-carbon-emitting paint, green energy and energy-efficient designs to customers. The company will make sure that they will source products ethically.
The new business will offer a wide range of services to the customers. The main services will be offered by the business are consultation, furniture layout, space planning, fabric selection, tile selection, lighting options and interior decoration. It will offer in-house consultation or idea session to the home owners.
The business will offer interior design services to the residential home, corporate offices and stores. The physical office will be located in the West Midlands, England. The services will be also offered by the company’s website. The business will offer 2D/3D renderings which gives visual presentation of what their interior look like. It will suggest the colour schemes which match with the lightings that will give aesthetic value to house. Further, the business will also focus on client’s choices and offer services accordingly.
As interior design will be the start-up business so, the legal format of the new business will be sole trader. A sole trader is a kind of business and it is easiest form of the business. Accordingly, entrepreneur will be personally liable for all the debts of the business. (Sadiq, 2021). Further, all the decisions associated with the business will be taken by the entrepreneur solely. It is widely utilised business format because of its minimal legal requirements, flexibility and simplicity. As a sole trader, a business owner has control over decisions regarding business and retains all profits. A business owner will also need to do less paperwork and get benefits in tax.
The enterprise will focus on its management structure so that they can run business effectively. The management involves:
| Designation | No of personnel required | Roles and responsibilities |
|---|---|---|
| Manager | 1 | The owner of the business will act as a manager of the enterprise. The owner will make decisions regarding business and supervise overall activities and functions of the business. Owner will also act as account manager who will oversee the financial aspect and allocate the budget for carrying out activities (Bondarenko et al, 2021). Owner will also make strategies to save money and prevent unnecessary expenses. |
| Operational manager | 1 | The operations manager will organises day-to-day activities. Manager will make sure that all activities and tasks run smoothly. They will also manage the workers as well as resources properly. |
| Marketing manager | 1 | Manager will draft strategies relate to advertisements for promoting enterprise and its services (Bai, Quayson and Sarkis, 2021). Marketing manager will also conduct research to assess the varied needs and preferences of the clients. |
| Human resource management | 1 | HR manager will be responsible for hiring the experienced and good candidates as per the requirements. The HR manager will also conduct training session to enhance the proficiency level of personnel. |
| Designers | 4 | Designers will be hired according to their experiences. Designers will be responsible for providing suggestions for interior layout, create plans and execute the strategies (Colenberg and Jylhä, 2022). |
PESTLE analysis is widely used framework to analyse the impact of the external environment on business. PESLE analysis of interior design industry is given below:
Political: Political stability of the UK and government support to the small business will be useful for the new business. However, changes in the trade rules because of Brexit can create problems for the company. The company will need to operate business according to the new rules.
Economic: The current inflation rate in UK accounts for 2.50%, whereas it was 2.60% in November (BBC, 2025). It was the first drop in the inflation rate from the last three years. This will be beneficial for the new business as with the rise in disposable income more customers will prefer to experience interior designing services. However, inflation rate may increase which further creates problem in the near future.
Social: At present, house owners are selecting the interior designer for giving amazing look to their house. Apart from home owners, hotels, corporate offices and stores are also choosing the interior designer to make place aesthetic and beautiful. It will definitely help the enterprise in increasing sales.
Technological: Technological advancements like smart home gadgets, automated lighting, integrated appliances, voice-controlled systems and many more can positively affect the how interior spaces are designed (Chou et al, 2023). Technology will allow the clients to see how their interior places looks like in future.
Legal: It is crucial for the new business to follow the legal rules and regulations such as; employment act, consumer protection law etc. If they will ignore the rules and do any kind of misconduct then they can face legal problems. It will make it difficult for the business to operate in the market.
Environment: The government has imposed strict regulations on businesses to reduce the environmental impact. Artful Spaces will adopt and apply sustainable and ethical practices and contribute to environment protection.
Marketing is the most important for the new business as without effective marketing strategies, a company cannot acquire customers. Marketing and promotion of the enterprise and its services will be priority of the interior design business. Excellent marketing strategies will help the firm to increase awareness about the new business (Sayudin et al, 2023). The enterprise will only make large base of loyal customers when they reach the wider people which is only possible by marketing efforts. The company will use different types of marketing strategies:
7P’s of marketing mix
Product: Artful Spaces will offer number of services such as; consultations, space planning, furniture suggestion, colour schemes and decoration services.
Price: The new business will adopt and implement the competitive and premium prices according to target customers.
Place: The physical office will be located in Reading, London where people can come and book service. There will be also an online website which will allow the clients to buy services online.
Promotion: The business will utilise digital marketing to promote the business and its services. Social media platforms like Facebook, Instagram and X along with influencer marketing will be utilised to market services (Saura, Palacios-Marqués and Ribeiro-Soriano, 2023).
Process: The new business will prioritise the process which correspondence with the customer service. Artful Spaces will offer excellent customer service and solve queries as soon as possible.
Physical evidence: The logo of the company will differentiate the Artful Spaces from their competitors. Company’s website will be user-friendly which can provide seamless services to the customers.
People: Artful Spaces will hire people according to their qualifications and skills. An appropriate training will be also offered to the workers so that they can learn about how to use technical equipment.
Segmentation, targeting and positioning
| Segmentation | Artful Spaces will select their target audience according to demographic and psychographic aspects. Business entity will mainly target higher income class people who prefer luxury lifestyle. |
| Targeting | The firm will mainly target the residential and corporate offices. The business will target both price-sensitive and upper class people. Tech-friendly people will be targeted by Artful Dreams. |
| Positioning | Artful Spaces will position itself as sustainable and tech-based interior designers in the market. |
The new business will closely pay attention on allocation of budget. Moreover, for getting success prominent management of financial resources are highly required (Breuer, 2021). For meeting financial needs & requirement entrepreneur will undertake both internal and external sources of finance. Accordingly, loan of 10000 GBP will be taken from bank as it offers tax benefits and does not interfere in decision making. Further, own savings of 50000 GBP will also be invested by the entrepreneur.
The breakdown of the allocation of financial resource or budget is presented by the table:
| Particulars | Year 1 | Year 2 | Year 3 |
| (in £) | (in £) | (in £) | |
| Sales | 170000 | 195500 | 224825 |
| Less expenses | |||
| Rent | 25000 | 28500 | 32000 |
| Utility bills | 12000 | 15000 | 18000 |
| Development and maintenance of website | 10000 | 13500 | 16000 |
| Marketing (offline and online) | 4000 | 5000 | 6000 |
| Salary of workers | 50000 | 55000 | 68000 |
| Suppliers cost | 32000 | 36000 | 39000 |
| Other expenses | 8000 | 10500 | 13600 |
| Interest on bank loan | 9000 | 6000 | 3000 |
| Total expenses | 150000 | 169500 | 195600 |
| Profit | 20000 | 26000 | 29225 |
The above depicted financial assessment shows that proposed business venture will prove to be more profitable for the next three years.
5 Years | MSc
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