BTM5EIT Entrepreneurship in Tourism Assignment Sample

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Introduction: Entrepreneurship in Tourism

Entrepreneurship refers to process of creating, establishing and managing the new project or business with the key objective of turning the new and innovative ideas into reality (Prince, Chapman and Cassey, 2021). Entrepreneurship is defined as capability and readiness to build, organize and run the business operation successfully along with any of its uncertainties in order to make profits. Entrepreneurship captures the procedure of determining opportunities, organizing resources and navigating the issues in order to bring the business idea to the achievement (Ratten, 2023). For students in the UK seeking reliable academic support, assignment writing service in UK can provide guidance, helping them understand concepts such as entrepreneurship, innovation, and organizational practices in depth. Structure: The current presentation will highlight characteristics of successful entrepreneurs and importance of innovation in BA. It will also depict influence of leadership and impact of organizational culture on BA's success.

On the other hand, aviation sector plays an immersive role in travel and tourism because it helps in creating various opportunities, ranging from airport and airlines operations to the tourism related jobs. Aviation sector of UK contributes USD 38.0 billion to its GDP and employs more than 4,36,000 people (IATA, 2025).

Case Study Summary

This airline company gain huge success in the travel and tourism sector which positively impacts on the economic growth and success of the country. In 1946, London Airport was officially opened and created British South American Airways (BSAA) and British European Airways (BEA) in order to operate the commercial services to the South America and Europe. In addition, for more than 30 years, BA has significant contribution to the community projects and initiatives across the UK and all over the world. Currently, this organization is creating the better world community fund in order to deliver life-changing opportunities and aid to the communities that serve.

For the community, BA is also emphasis on adopting sustainability initiatives for the safeguard the health and well-being of the people. More than 4000 colleagues of chosen organization have volunteered to become the flying start champions and taking all the challenges related to fundraising including skydives and marathons. This organization is also operating the hub and spoke route network and participating in the airline alliances. Along with this, the key strategy of chosen airline is to connect the passenger from around the world with the help of its central hub at London Heathrow Airport by offering the services of direct flights and connections to the several destinations. This organization is also providing ancillary services such as car rentals, hotel bookings, holiday packages etc., which helps in enhancing the experiences of the passengers (Vizologi, 2025).

BTM5EIT Entrepreneurship in Tourism Assignment Sample

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Characterstics of Successful Entrepreneurs

Creativity is considered as one of the biggest characteristic of successful entrepreneur because it helps in developing the innovative ideas. Creativity helps the entrepreneurs in devising the new products for the same markets in front of competitors. In addition, professionalism is another crucial quality of successful entrepreneurs. The entrepreneurs with the professionalism are comes with the discipline and reliability (Salmony and Kanbach, 2022). Self-discipline facilitates entrepreneurs to accomplish their targets within the time limit. On the other hand, risk-taking is another characteristic of the successful entrepreneur. This ability helps the entrepreneurs to grow and push the boundaries which can lead to innovative ideas and business. In case, if the entrepreneurs are not taking the risks then they miss out the opportunities which ultimately negatively impacts on the growth and improvement (Pauceanu et al, 2021). Knowledge is another significant characteristic of successful entrepreneur because it facilitates them to keep the track record of the developments and continuously changing the requirements of the market in order to provide better services to the customers. According to this theory, the key role of entrepreneur is to introduce innovation and profits because it is reward for the companies. Innovation is considered as act of discovery and introduces the new idea in the production and service processes. On the other hand, the entrepreneurs of BA are also creative, risk taker, professionalism and open mindedness from which they are able to think innovative ideas for providing the better airline services to the passengers. The entrepreneurs of BA are capable to take the risk from which they gain immersive success in the airline sector as compare to the competitors. This aligns closely with the principles discussed in BTM5EIT Entrepreneurship in Tourism, where creativity, risk-taking, and innovation are highlighted as key traits for success in the sector. In addition, the entrepreneurs of BA are also having the capability of creativity from which they are able to think out-of-box and provide the ideas for offering innovative airline services to the passenger. Emphasis on innovation by integrating the emerging technologies is beneficial for chosen organization because it helps in attracting passengers to avail the services and increase the profitability as compare to competitors (Callegari and Nybakk, 2022).

For developing innovative ideas, the entrepreneurs of chosen airline company are adopting Schumpeter's theory. The new technologies of the chosen organization include artificial intelligence (AI) and machine learning (ML), automated claims processing system and blockchain. By using AI and ML, British Airways is successfully predicting the cancellation and delays before the happening of event. By adopting this theory, the entrepreneurs of selected airline business are emphasis on innovation and providing the services of mobile application, WiFi enhancement for passengers, operational excellence and new lounge design concepts. To improve the digital experience of the users, BA is emphasis on introducing mobile application and creating the new websites. From which the customers can easily book their tickets without going anywhere. Bringing this innovation is advantageous for the airline company because it helps in attracting wide range of passengers, increase profitability and develop the strong brand image and reputation in the sector (Audretsch and Belitski, 2024). For example, for improving the experience of the passengers and deliver life-changing opportunities as well provide the innovative services to them, BA is supporting the community and create the fund for them.

Innovation in Tourism

The innovation have impacted the BA in several ways which can be seen from the start of the company till the present era. The venture have shown the activeness and worked to upgrade to the new modern technologies. Based on the case study, BA is known for the creation of the world's first schedule aircraft which provide the services on the daily basis. The venture used the Short S23 flying boat technology and introduced the luxury fights for the passengers. Various developments have made in the company such as pure jet services, propeller-turbine aircraft, automatic landing and first wide-bodied jet planes. Today, as the impact of innovation, the organisation is running successfully and meeting the demand of its passengers. The firm provides mobility devices that helps the customers to move freely around the airport (British Airways, 2020). These autonomous devices introduced have greatly influence the way in which it serve the customers.

The use of Wi-Fi in the planes is enabled by the organisation for better customer solution. The feature was created by Microsoft for the planes to connect with the members on the land from above the thousands of feet in all the flights and impacted its operations in a better manner. BA has planned to make investment in the AI based projects that can help in more efficiency and productivity with more customer focus (British Airways, 2024). This AI and machine learning based technology is effective in the plane departure on time. BA has made a launch of the services on the trial basis that can allow the passengers to travel in the foreign regions without showing the passport at the time of departure. This has enabled the use of biometric technology for verifying the identity of the customers. This is a smart revolutionised approach that is used by the company for the purchaser's convenience have affected the venture in positive manner and led to global leadership in the sector.

The innovation has greatly impacted the tourism industry that is leading the venture to adapt to the modern methods to run the business operations. The companies are opting to data driven approach in the fights service. This technology is effective in identifying the failure, system control and monitoring of the planes. This can be used to assess the situation of risk before the flight takes off. For example, Lufthansa's data driven approach to the business operations is helping in the maintenance, repairing and controlling of the overhauls and engines in a systematic order (Lufthansa, 2025). The innovation has impacted the ventures in a way that is leading the firms to focus on training its people on the recent trends and keeping them up-to date. For example, Virgin Atlantic provides its staffs with the training on the customer service with the use of the latest technology which can improve their performance and productivity (Virgin Atlantic 2025).

There are various factors that influences the innovation in the tourism companies. The ongoing technological advancements leading the venture to look for the improved ways to stay ahead in the competition. This is done to gain the higher position in the market and attracting more number of customers with the better strategies and services. The recent trends in the market is influencing the businesses to take major steps in the development of modern tools. The use of AI, IoT, machine learning, and blockchain can lead to the services provided by the organisations on the personalised basis. The ventures with the help of technology are effectively providing the services to the passengers based on their preference and choice. For example, JetSetGo provides the flight booking on the website which provides various options to choose as per the customer choice (JetSetGo, 2024). This is the modern method that provides easy booking by sitting at home which can be convenient to the passengers. The launching of the mobile apps is highly effective for better staff operations as well as customers query regarding the flight schedules and pricing.

Organizational Culture

Organizational culture (OC) is set of beliefs, values, system, attitudes and rules that directly impact the behaviour of employees within the organization. For the growth and success, it is important for the companies to have the strong organizational culture. Having the strong culture for achieving the success is crucial because it helps in increase employee engagement, decrease turnover, boosting productivity and strong brand identity (Akpa, Asikhia and Nneji, 2021). Generally, positive and string culture encourages the employees to retain with the company for long duration as well as give better performance. Such organizational practices are often examined in BTM5EIT Entrepreneurship in Tourism to demonstrate how culture influences employee productivity and business success. In addition, strong organizational culture helps in ensuring that every employee are align with the values of the company in order to gain success and build reputed position in the competitive market (Naveed et al, 2022). Strong organizational culture helps in building the reputation of the company in the competitive market which helps in attracting the customers and success over competitors. Usually, positive organizational culture helps increase productivity and morale of the employees which leads to better communication between the team. Emphasis on organizational culture is beneficial for the organization because it helps in improve the brand reputation and increase brand image in the market.

The good OC helps making the company a safe place to work for the global operators. Due to the globalisation, the companies are expanding to different nations which require the knowledge in the management of the diverse workforce of the venture. This is essential for leading different people towards the attainment of the firm's goal (Chourasia et al, 2024). The strong culture in the firm reflects the way it works and provide the supportive environment of the employees and leads to the success of the company. Better OC can help in improving the staffs performance and productivity. BA follows the performance-driven venture culture that helps in managing its work force across its offices at different locations. For example, the company celebrates the diversity and inclusion that welcomes the people regardless of the differences which reflects the company openness among its people and world.

Performance-driven culture is focused on providing the equal values in serving its different customers. For example, the employees in the firm are guided to use practice the equality and fairness with the different types of the passengers. This is effective in the positive perception of in the minds of its buyers regarding the company and improves the performance for better growth and sales (Alerasoul et al, 2022). This type of environment is maintained at all the levels of the organisational setting. This leads to the organisation and collaboration in the working for achievement of higher goals. For example, the BA works on creating the engagement of its workers through the programmes which leads to the involvement of the people from all the departments and levels.

The performance-based culture is focused on the continuous learning of the employees in the company. The ventures finds several way to train the employees as per the need and trends prevailing in the market. For example, the BA makes continuous efforts in the training of its workers and equip them with the latest knowledge for better productivity and performance. Performance-based culture leads to the recognition of the talents and values them. This is effective in employee improvement and commitment towards the firm's objective. For example, the BA benefit programmes are focused on rewarding the hardworking staffs in the company (British airways, 2025). It also helps in increasing the motivation of the other employees which leads to the better working in the organisation. For this, the company promotes it by launching the different schemes and plans and not just pay the basic salary to its staff.

BA provides the first class premium flights services to the employee's family and friends. This not only takes care of the employees but their family as well. The venture provides the monetary as well as non-monetary benefits to its workers. It helps in equipping the workers with the facility for personal as well as professional growth.

Roles of Leaders in Organizational Culture

Leaders play crucial role in influencing and forming the culture of the company. A great leadership is always forward looking and lead the team towards the attainment of goal by including every member of the team. The leader values the differences, opportunities and need of the people in the organisation (Luedi, 2022). The mentor brings new ideas in the company and encourages the innovation that shapes the culture of the firm. The workers are highly driven towards the improvement and finding solutions to the issues in a creative way. It creates the environment where everyone supports the each member's insight and give respect and dignity to the colleagues. The supportive work environment created by the manager is essential for the overall firm working and employee perception. A good team mentor motivates the team and involves them in the decision making of the company. It enable the staffs to feel themselves as a part of the organisation and are more committed to the goal attainment.

Leadership helps in the creation of the team and workplace that are open minded and would welcome every opportunity presented with the growth mindset (Fullan et al, 2024). The team is influenced to accept the differences and work with more flexibility to match with the ongoing trends in the market. BA follows the hierarchical leadership structure in the company. This type is usually followed in the large ventures which involves providing the authority at each level in the firm which follows the single chain of command. The authority moves from the superiors to subordinates and the subordinates are accountable to their superiors where everyone moves in the common direction. This enables the venture to guide the employees in the completion of the tasks in and efficient way and also get the support of the head.

There are several departments in the firm which are operations, maintenance, finance, HR, etc. These functions provides the support in the achievement of the strategic goals. For example, the goal of the firm is to launch a new form of facility or service for the customers. The departments have assigned the different targets in order to achieve the common objective. The HR is focused on employing the more workers, finance team is responsible for providing the funds for recruiting and training of the new team. The marketing is required to promote the new services in the public better sales and success of the service (Hoffman et al, 2022). The members are working under the different team heads following the orders. The reporting is being given to the managers at top level by these sectional heads and in this way the BA supports its strategic goals.

BA chairman, CEO, COO and Chief Planning and Strategy Officer plays crucial role in the value and mission of the company. Chairman leads the board of directors for the venture and CEO sits on the management committee of the company, whereas COO oversees the operations of the organisation. Chief Planning and Strategy Officer play significant role in the networking and strategy part of the company by working with the team and whole firm (British Airway, 2025). Together all are committed to move into the direction where it can achieve the organisation vision of everyone's accountability and mission to provide with the best customer services. BA leadership uses communication and awareness in handling diversity and inclusion at the workplace.

Through communication organisation promotes the open communication and welcomes the ideas of each individual which makes them feel as a part of the team. This is beneficial in gaining the top market share in a competitive travel and tourism industry (Benmira and Agboola, 2021). It make the workers aware about the changes in the world on the people support and equality importance. Based on my opinion, the position which would fit best for me is the COO as looking into operations that matches my value to work with the efficiency and productivity.

Social Entrepreneurship

Social entrepreneurship means the business activities that are focused on creating positive influence on the people by providing with the solution to the society's problems. This emphasize on creating the values that finds the measures for the societal issues. BA focuses on these values for bringing the change in the society. The venture sustainability initiatives aims at reducing the pollution and waste in the environment. As per the venture the organisation has worked successfully in meeting the targets of sustainability in the past years. The firm is targeting to achieve the net zero till the year 2050 (British airways, 2025). This is leading the company to direct its activities in a way that can reduce the carbon emission and its impact on the people and environment. This is done by keeping in mind the short, medium and long-term goals of the firm.

BA is targeting to reduce the use of traditional jet fuels and move to the synthetic, biofuels and recycled carbon for the fuelling of the aviation. BA has launched the flying project in which it has donated the amount of money to the people facing poverty and provide them with the healthcare and work skill knowledge. BA launched another programme which is Better World Community Fund in April 2022 that was focused on developing the lives of the people across the UK (BA, 2025). It was also in support to the venture's sustainability programme for the better tomorrow. The organisation also takes part in the disaster support, volunteering, food banks, providing with the solutions to the accessibility of the customers.

For the purpose of measuring, the organisation monitors the supply chain of the company where it is committed to reduce the wastage through innovative techniques. The firm prepares the reports on the annual basis about the performance and goal achievement of the business. The company informs about the activities and initiatives among its stakeholders through transparency. It also works in presenting the carbon footprint reporting from the last two decades. It matches the implemented plans with the competitor's strategy in the market and measure the outcome by comparing them with the goals. It measures the impact on the society and community initiatives by computing the carbon intensity and SAF usage (IAIR group, 2024). Colleague's engagement percentage also shows the working of the sustainability projects. It also calculates it through the people feedback and changes that takes place due to the initiatives taken by the venture.

BA identifies new opportunity in the market through the different culture experience and scope in the market economy and sustainability. These approaches reflect the discussions in BTM5EIT Entrepreneurship in Tourism, where social and sustainable initiatives are considered integral to long-term business impact. The company collaborate with the communities, regional and international partners. In 2023, the organisation has participated in the New York Climate Week, the Earthshot Priz and the Sustainable Skies World Summit which shown the progress made in the field in innovation that can impact the society and people. New colleague induction programme of the firm is focused in the learning and development of the pilot and crew members on the practice of sustainability in the company. Flying start is a charity and community development program that helps the firm in reaching its goal of supporting the needy people through fundraising and sponsorship (BA, 2025). This way the venture not only achieve the best performance through the people support but also gain competitive advantage in the market. It also committee to follow the principles of the UN and implement the strategies by keeping these principles in view. In comparison to its competitor Norse Atlantic Airways support the communities and its customer through affordable services. The company collaborates with the national parks and engage its employees in the volunteering work and focus on the preservation of the wildlife and trees (Norse, 2025). BA also sponsors the England Rugby Men's team and Women's Red Roses team that shows the active participation in the community and events help in the world.

Conclusion

From the presentation it can be summarised that the entrepreneurship is essential for the development of the companies that brings the new idea in the business and guides in the direction to achieve it. BA is well known company in the travel and tourism industry that is providing the services from over a century. The venture has shown many developments and with its strategic approach it manage to run successfully. An entrepreneur is the one that possess the risk taking, creativity, social skills, passion and knowledge to lead the team successfully. Moreover, BA has worked on improving the services through the use of latest technology and innovation. The use of modern tools such as AI, machine learning, etc. are focused in providing its customers with better experience and services. The organisation is focused on creating the workplace safer and better for its employees through the positive and supportive organisation culture. Leadership plays vital role in the firm that supports the venture goal attainment by including the employees in the decision making process in the company. Further, the social entrepreneurship in the organisation is emphasized to bring the positives impact on the society. It is committed to develop the community and people through the various programmes and collaborations in with the local and international partners.