BTM0UTT Understanding the Tourist Assignment Sample

• Type Assignment
• Downloads540
• Pages7
• Words1667

Introduction to Understanding the Tourist Assignment

Tourist is mainly defined as individuals who are staying and travelling to different places from the usual environment for the various purposes, business and leisure for a constructive year (UNWTO, 2010). The world’s largest industries of tourism depend on understanding the motivations, preferences and needs of the travellers. In order to design the services and products industry need to resonate with the major segment of the consumers; the tourism industry uses different typology theories of tourist. The major models which are notable within the area involve the model Plog’s Psychographic (1974). This classification categorises different tourists as psychocentric, mid-centric, and allocentric based on their risk tolerance and travel preferences. Smith’s (1977) tourist classification focuses on various frameworks such as Cohen’s tourist typology (2023), which identifies four major types: individual mass tourists, explorers, drifters, and organised mass tourists. As discussed in academic resources like Online Assignment Help in UK, this essay aims to explore how these tourist types influence the utilisation of the tourism industry. It will further evaluate how different categories of tourists engage with attractions and destinations.

BTM0UTT Understanding the Tourist Assignment Sample

Liked This Sample? Hire Me Now

Chris Moore 5 Years | MSc

Main Body 1: Linking Type theories to attractions and destinations

The whole tourism industry depends on the typologies of the tourist to make sure about the attractions and destinations are line up with the desires related to the specific types of tourist. By effectively understanding demographic and psychographic destinations and travellers profiles might efficiently market the services and product to appeal the appropriate consumers.

Coastal Destination: Maldives: The Maldives mainly developed for the luxurious overwater village, crystal clear waters and pristine beaches, developing it major preferences for the honeymoon and leisure tourists. The Visit Maldives is an official website of the tourist, showcasing the attractions such as Private Island experiences, coral reef diving and underwater dining (Visit Maldives, 2023). The effective offerings focus on the allocentric tourists, this mainly described within the model of Plog (1974). The travellers are focusing on tranquil, luxurious and unique experiences.

For instance, the different resorts such as Baros Maldives and Soneva Fushi focuses on the sustainability and exclusivity. These are mainly targeting the tourists who are willing to pay for the environmental conscious and unparallel privacy in premium pricing. Moreover, the packages of the honeymoon involve the Spa treatment and Candlelit dinners (Hosany et al, 2022). These are mainly line up with the individual mass tourists of the Cohen’s (1972), these prefers personalised and organised experiences.

In Accordance to the Visit Maldives, in the 2023, visitors more than 56% were couples and honeymooners who care looking for the romantic retreats (Visit Maldives’s Statics, 2024). The data focuses on the strategic of the country, it emphasise on the appealing the tourists based on the high spending. The different tourism operators, like as centres of the PADI diving, develop the services to attract the explorers based on the adventure seeking (Smith, 1997). These focus on the adventure enthusiast and allocentric tourists.

City destination: Paris: Paris is known as the City of Love, this is an urban and cultural destination. Paris is celebrated for the gastronomy, history and art which are most attractive things. Paris info, this is official website, highlighting the attractions like as Michelin starred restaurants, Louvre Museum and Eiffel Tower (Godovykh and Tasci 2020). The different offerings mainly appeal to the tourists based on the mid centric. This is mainly defined via the Model of Plog, the tourists prefer comfortable and iconic experiences of travel.

The hotels such as budget friendly and Ritz Paris options include Lbis Paris focuses on the catering and inclusivity for the budget conscious and luxury seeker travellers (Jovicic, 2019). The river cruises, food tastings and city tours along organized mass tourists supply the Cohen’s 1972. These mainly seek for the interties which are well structured.

Based on the Paris Info, in the year 2023 tourists more than 45% has been visitors based on international from the Asia and North America (Paris Info, 2024). The major motivations focus on the historical and cultural exploration.

Applying the tourist typologies to the destination strategies

Tourist typologies offer guidance for the marketing efforts and strategic planning of the board of tourism at the different destinations. In context to Maldives, major emphasis is on the high value and exclusivity. For instance, campaigns of the Visit Maldives such as The Sunny Side of Life. These mainly attract the mid centric and allocentric. On the other hand, Paris mainly positions as the hub of culture for the independent and mass travellers. The different efforts related to marketing like as initiatives of Explore Paris, emphasise on the tourists mid centric. These are mainly promoting the immersive tour of city, culinary experiences and iconic landmark.

Evidence of Tourist typologies within planning: The different tourism organizations utilises the different theories which can make the developed packages (Morrison and Buhalis, 2023). For example, Maldives focuses on the Smith 1977 focuses on the typology which can appeal to the diving enthusiast. Paris, focus on the cohen’s emphasise on the tourists based on organised mass. These are mainly encouraging city passes and group tours via platforms such as GetYourGuide.

Main Body 2: Identifying My tourist Typology

As the tourist, I mainly line up with the individual mass tourist typologies and mid centric as understood via cohen’s tourists classification (1972) and Plog’s model (1974). The different typologies mainly focus on the preferences for the evaluating novel destinations along with the personal flexibilities and organised structure. In accordance to the Humprehys and Holloway, tourists based on the mid centric fall among the physchocentric and allocentric types (Holloway and Humphreys, 2022). The Mass tourists of the individual, based on the Cohen, independence, while emphasising on the services, are pre-arranged such as accommodations and tours.

Explaining why I am Individual Mass and Mid-centric Tourist: My choice for the tourism based on the stems of mid centric tourism from the effectively from my experiences based on the moderately adventurous. These mainly are entirely predictable and also overly risky. For example, I majorly visited hubs based on culture like as Barcelona and Rome, in which I focused on the different historical sites such as Park Guell and Collosseum. The different destinations focus on the tourists based on the mid-centric, providing the blend of local culture and iconic landmarks (Page and Connel, 2020). These different destinations focus on the tourists based on the traits of the mass tourist within my choices for the trips based on the semi structured. For instance, at the time of booking the guided tours related to the attractions which are must see.

Past behaviour and travel experiences

Before Travel: Before choosing the destination, I focus on the extensive research based on the official tourists’ websites, social media and travel blogs. I focus on the destinations along with the culinary experiences, historical and cultural mix. For example, Before Kyoto visit, I intended my effective itinerary within the major attractions such as Temple of Kinaku Ji while understanding the local experiences like as joining the tea ceremony (Seyfi et al, 2020).

After Travel: During post travel, I focused on my unique experiences via offering the captured photos via the social media. I provided the reviews to the used accommodations on the platforms such as Trip Advisor. The stage mainly includes comparison to the different experiences with my friends and other tourists.

Complexity of the process in decision making

The procedure of the decision making within the tourism includes the different stages, such as post travel reflection, booking, planning, research and inspiration. My different decisions are attracted via my choice for comfort and enrichment. This mainly aligns with the individual mass tourist and mid centric traits. For instance, at the time of planning Kyoto trip, I focused on different aspects such as ease to travel, cultural significance and activities availability. The Typologies of tourist of offers help in effectively clarify behaviour via offering the understanding to my actions and motivations (Rasoolimanesh et al, 2021). The model of Plog showcases my nature based on the comfort seeking while the classification of cohesion evaluates my independence. Furthermore, as the Generation Y, my preferences related to the travel are developed via the influences related to the digitalisation like as user reviews and social media (Fletcher et al, 2018).

Conclusion

Conclusively, it states tourism businesses and destinations businesses effectively utilise the theories of the tourist type, this includes cohen’s classification and Plog’s model. For example, the different destinations such as Kyoto developed the offerings, this attracts individual and mid centric mass tourists. It aligns make sure that they can fulfil preferences of the tourist for the comfort and cultural enrichment. The different businesses focus on the user generated content and digital tools which appeals the travellers who are tech savvy. This is focusing on the generational integration related to the influences along with the different typologies. This mainly involves the strategies permits the different destinations to target the major consumers to boost profitability, reducing the satisfaction.

References

Books and journals

• Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. 2018 Tourism: Principles and Practice. 6th edn. Harlow: Pearson Education Limited.
• Godovykh, M. and Tasci, A.D., 2020. Customer experience in tourism: A review of definitions, components, and measurements. Tourism Management Perspectives, 35, p.100694.
• Holloway, J. C. and Humphreys, C. 2022 The Business of Tourism. 12th edn. London: Sage Publications Ltd.
• Hosany, S., Sthapit, E. and Björk, P., 2022. Memorable tourism experience: A review and research agenda. Psychology & Marketing, 39(8), pp.1467-1486.
• Jovicic, D.Z., 2019. From the traditional understanding of tourism destination to the smart tourism destination. Current Issues in Tourism, 22(3), pp.276-282.
• Morrison, A. M. and Buhalis, D. (eds) 2023 Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. London: Routledge.
• Page, S. J. and Connel, J. 2020 Tourism: A Modern Synthesis. 5th edn. London: Routledge.
• Rasoolimanesh, S.M., Seyfi, S., Hall, C.M. and Hatamifar, P., 2021. Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21, p.100621.
• Seyfi, S., Hall, C.M. and Rasoolimanesh, S.M., 2020. Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), pp.341-357.

Online

• Cohen’s tourist typology, 2023. Online. Available through <https://tourismteacher.com/cohens-tourist-typology-types-of-tourists/>
• Paris Info, 2024. Online. Available through <https://parisjetaime.com/eng/convention/article/tourism-in-paris-key-figures-a1749>
• UNWTO, 2010. Online. Available throughhttps://www.e-unwto.org/doi/pdf/10.18111/9789284413720
• Visit Maldives, 2023. Online. Available through https://visitmaldives.com/en
• Visit Maldives’s Statics, 2024. Online. Available throughhttps://www.tourism.gov.mv/dms/document/f5f522de183dde8f0f012884cecb1706.pdf