Bus2.2: Effective Decision Making Assignment Answers

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Introduction: Sony Corporation’s Decision-Making Approach

This paper investigates Sony Corporation’s decision-making approach and integrates part A which includes stakeholder expectations and pressures, business issues, assessment criteria, and improvement solutions. It explains how Sony acquires business information, evaluates the company’s internal and external environment, and makes recommendations for improving upon strategic positions. Some of the areas that have been noted include Risk management, analytics, communication and the mechanisms of supervision. There is also laid down a plan of how and when the intervention processes will be carried out, how the progress will be monitored and assessed, and how changes for the better will be introduced.

Designed to support students in understanding assignment structure and improving analytical skills through our help with assignment UK, detailed guidance is provided while ensuring all work remains original. The Bus2.2: Effective Decision Making Assignment Answers offer structured decision-making processes, critical reasoning, and evaluation of practical business scenarios. These resources are intended solely for study and reference purposes.

Answer 1: Business Decisions at Sony

Business Decisions at Sony Corporation: Addressing Stakeholder Needs and Expectations

Sony Corporation is a multinational company that deals in electronics, computer games, and home entertainment. It competes in an environment where stakeholders have a very sensitive position in shaping the company’s operations. The approach that might be used to examine the interests of different Sony stakeholders can be described using the following theory: Freeman's Stakeholder Theory (1984).  In the context of Bus2.2: Effective Decision Making, Sony ensures that stakeholder needs, CSR, and ESG factors are integrated into its strategic decisions to achieve sustainability and corporate growth.

A component that cannot be overlooked in Sony’s management decision is the aspect of Corporate Social Responsibility (CSR). These considerations mean that Sony has incorporated ESG factors into its corporate strategy to meet investor and regulatory demands (Zemanová & Pavelka, 2023). The firm addresses important global issues like climate change through emissions reduction, and it encourages fair production processes for electronics products (Singh, 2024). This is in line with the fact that investors are shifting towards sustainability by influencing Sony’s long-term business strategies. Customer demands are indispensable regarding the strategies and strategies that Sony has to come up with regarding its products. Currently, with the advancements in digital technological solutions and Artificial Intelligence, Sony has adopted the Quality 4.0 concept that enhances the implementation of Quality Management (Bhat et al., 2022). This increases consumer satisfaction since they get products that are of high quality and contain the latest technologies, for instance, PlayStation 5 and Sony brand TVs. However, this also comes against the backdrop of the fact that Sony cannot spend beyond what it earns especially during shocks in the supply chain as pointed out by Fritz and Cordova (2023). The other social issues that affect Sony include the issues to do with corporate image and customers’ trust. The PlayStation Network hack has been one of the embarrassing incidences that the company has faced, especially regarding data security and timely communication with stakeholders (Faidzli et al., 2023). Also, it is important to focus on Sony’s interaction with the workers since working conditions and peculiarities of labour relations affect morale and reputation (Cassano, 2019). Lastly, Sony has to respond to the global legal patterns of the business which can be associated with the issues of IP protection, antitrust legislation, and digital media distribution. Following these regulations act as a way of maintaining the confidence of stakeholders and thus ensuring the long-run sustainability of the developments( Accattatis, 2023).

Applying the concept of Stakeholder Theory, Sony signals the company’s strategies that benefits stakeholders, the formation of value and corporate growth, creativity and sustainability.

Business Issues Requiring Decisions at Sony Corporation

Sony Corporation finds itself in front of several key business issues that require strategic management decisions. Risk management is another significant factor that has been recognized as a critical success factor of the ACA. It has huge risks within its business environment ranging from cybersecurity to supply chain risks and changes in laws and regulations. Hence, there is a need for Sony to improve its risk management frameworks for reputation and financial stability (Dat et al., 2020). Thus, it may be concluded that to sustain the working business for the long-term period it is pertinent to produce effective risk management systems. The other emerging challenge of concern is the integration of Industry 4.0 Applying principles from Bus2.2: Effective Decision Making, the company analyses risks, assesses the impact of new technologies, and evaluates the cost-benefit of quality enhancements to maintain competitiveness and long-term success. Sony has to incorporate digitization, automation, artificial intelligence and digital into its business operations. These challenges include cost implications for managing, the training of employees, and the upgrade of operating systems. It also needs to ensure that it invests in the technology offered by its products but at the same time, must be able to recoup the costs while offering high-quality products (Sony & Naik, 2020). This will ensure that there is smooth production without interferences as well as providing quality services to customers. Quality management is also one of the prospects that poses challenges for Sony Company. This is because the integration of IT-based solutions into the traditional quality management approach, known as Quality 4.0, requires certain structural changes in the organization. The major challenges the company has to overcome are digital skills deficit, issues with processes, and customer demands. This implies that without these quality improvements, the cost will be high hence affecting the market competitiveness (Antony et al., 2023).

These are some of the business issues that need appropriate management decisions on how best Sony can continue to be successful. In this case, if Sony elevates risk management, digital transformation, and quality improvement, then Sony has the pending for a more prominent strategic market stand and a long-drawn growth rate.

Answer 2: Evaluating Decision Processes

Evaluation of Business Information Processes at Sony Corporation

In dealing with business issues, Sony Corporation employs sophisticated information collection techniques. Big data analytics, market research, and information processing with the help of AI tools are used by the company to collect business information. These processes help in decision-making in the choice of the supply chain, thus in the development of new products as well as help in risk evaluation (Noam, 2019). However, as noticed earlier, it has a strong integration with technology, but there are still certain shortcomings in its strategies. An important factor for Sony is the significant focus on the company’s vital information and the utilization of data in decision-making. The choice of technology to use in the business is artificial intelligence and predictive analysis that will enable the firm to monitor the markets and the consumers’ behavior. It also enables Sony to make the correct choices in introducing the products to the market, pricing, and other corrections required on the supply line (Ford, 2020). Furthermore, Sony has strong global market shelf monitoring squads that facilitate the study of competition and customers. This makes it easier for the company to excel in fields such as the gaming and electronics industries. The last strength identified in the SWOT analysis of Sony Company is the integration of digital platforms. The client satisfaction systems, the web analytics techniques, as well as big data and embedded learning techniques constitute the ways that the company employs to enhance its marketing approaches. With the help of the tools, Sony will be in a position to notice the emerging trends in the market and adapt accordingly. This makes it cost-effective and the clients to be fully satisfied with the services they hire. However, Sony has some drawbacks regarding information security and confidentiality. It is customary knowledge that Sony being a multinational corporation deals with large scales of data making it susceptible to cyber threats and compliance issues. Data breaches in the past, like that of the PlayStation Network, have shown a lack of strength in the manner in which Sony handles information streams (Antony et al., 2020). Another failure is that further efforts should be made to enhance data protection measures. Several weaknesses are associated with such systems Some of the major ones include Another weakness is over-reliance on automated decision making. While AI and automation increase productivity and efficiency, they also distort decisions and, to some extent, the amount of intervention by human authorities. In some specific cases, it is possible to make wrong conclusions about the market trends or fail with business strategies due to the overuse of algorithms. Automating management is the best way to achieve positive results, but it is still possible to make mistakes, so decisions should be made by a specialist. Finally, the weaknesses of the Sony corporation include poor communication between different organizational subdivisions. One of the greatest challenges of a large firm is usually the internal communication between departments hence causing a lot of congestion. More focus on cooperation of the research and development sector, as well as coordination with the marketing department, would aid Sony to adapt to change within the industry more efficiently. Finally, it is possible to state that the information processes in Sony are an excellent example of the modern levels of business technological advancement supported by data; however, critical issues arise from matters of cyber security, overdependence on automation processes, and internal communication. Therefore, enhancing these areas will contribute to an increase in the company’s capability to provide better decisions for its business.

Decision Making at Sony Corporation: Justification and Communication

The major issues that require strategies by Sony Corporation are identified by the market trends and needs as well as the advancement in technologies. The company operates based on decisions backed by statistical information numerical analysis, and expectations of shareholders. Some of the strategic directions are related to the company’s products, sustainability, as well as the use of digital technologies (Starešinić, 2021). To justify such decisions, it is necessary to do this concerning Sony’s business objectives and competitive strategy. One of the strategic choices includes the growth of products that explore the use of artificial intelligence. Smart TVs, gaming consoles, and AI-supported audio products have become popular in the market and Sony has been observing this trend. Through Bus2.2: Effective Decision Making, Sony justifies product development choices, cybersecurity enhancements, and sustainable supply chain initiatives, this means that Sony can improve value for customers and the firm’s overall performance by incorporating ML and automated operations (Dyson & Humphreys, 2023). This decision is explained for mainly two reasons namely the increase in the uptake of intelligent devices in the market and the development of artificial intelligence technology. The other important decision involves strengthening cybersecurity. Sony’s experiences include cyber threats such as the PlayStation Network data break-ins. Therefore, for future prevention, Sony needs to improve its cybersecurity, encryption measures, and customers’ personal information. This decision is justified by the increased risk in digital transactions and the need to protect the consumer as well as comply with the set regulations (Gershon, 2019). One of the third decisions is therefore based on supply chain sustainability. Sony has provided several policies focusing on strategic stakeholder management alongside environmental responsibility; some of them are: Energy efficient and environment-friendly product development and zero-emission delivery systems that not only comply with worldwide environmental policies but also improve the corporate image of Sony. It is justified with the help of the improvement of the requirements for the companies’ activity legislatively and the demand of the customers for ecologically friendly products.

Dissemination of Decisions

Communication Type	Methods	Purpose
Internal Communication
Executive Briefings	Presentations, reports	Inform leadership on key decisions
Employee Meetings	Team briefings, training sessions	Ensure employee awareness of strategies
Digital Platforms	Emails, intranet updates	Keep staff informed
External Communication
Investor Relations	Financial reports, strategic updates	Update shareholders on business changes
Public Relations	Press releases, social media, website	Reach customers and media
Customer Engagement	Newsletters, surveys, AI chatbots	Explain innovations and security updates

Answer 3: Recommendations for Improvement

Recommendations for Improving Sony’s Decision-Making Process

Sony Corporation can further improve its performance by involving more stakeholders, applying technologies, and promoting a culture of sharing knowledge. Such changes will help to make more informed, less arbitrary, more open, and less time-consuming decisions.

Bus2.2: Effective Decision Making Assignment Answers

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1. Increase Stakeholder Involvement: Sony should provide properly defined ways of receiving feedback from both employees and customers as well as investors. In this paper, cross functional decision-making teams are argued to provide for diverse perspectives (Antony et al., 2024). Other strategies that will be implemented are involvement of all the supply chain partners and the regulators to enable compliance and management of risks.

2. Implement Data-Driven Decision Tools: Sony needs to incorporate the application of artificial intelligence and big data analysis for improving the ability to forecast the market and control the level of risks. Hence, by using AI derived information, uncertainty is taken away and possibility of real-time decision making can occur. These should be undertaken to provide an opportunity for real-time performance observable in the form of decision dashboards.

3. Nurture an Environment of Enhancement: Therefore, Sony should incorporate Quality 4.0 principles into its decision-making system. That is, through digitalization and lean activities to make changes in processes (Foster & Sony, 2024). Open communication and innovation culture will enhance the strategy implementation and enhancement in organizations.

4. Improve Internal Communication: Better structures should be laid down and adhered to when there are communications internal to the organization. Hence, the participation of the various departments of Sony to efficient levels in decision-making, through effective collaborative digital platforms. Therefore, it is recommended that implementation of regular strategy meetings and various training sessions for all teams committed to corporate objectives.

Altogether, enchanting more stakeholders, using AI for decision-making, and promoting cooperation result in optimal business decisions for Sony.

Planning, Communicating, and Overseeing Decision-Making at Sony Corporation

The management of the Sony Corporation needs to clearly define the existing decision-making model as well as enhance its parameters of decision-making. To this end, the company should implement a strategic approach, an effective communication system, and a strong supervision mechanism.

1. Planning the Decision-Making Process

To address these issues, Sony needs to adopt a rational decision-making model that entails analysing data, evaluating the risks, and gathering the opinions of the stakeholders (Li et al., 2023). To reduce uncertainty, the company could use appropriate tools and predictive models introduced by artificial intelligence. Also, some cross-functional decision committees should be made aiming at enhancing representation of every faction’s perspective.

2. Communicating Decisions Effectively

One of the key activities that facilitate the process of decision implementation is communication. Sony should then create a corporate newsletter, use company waterside or intranets and bulletins frequently sending information to the employees. These leadership meetings should help managers and employees to be in harmony with organizational direction (Qudrat-Ullah, 2025). Externally, to ensure transparency Sony has to report to the investors, potential and current partners, and customers through materials such as the annual reports, press releases, and through social media platforms among others.

3. Overseeing the Decision-Making Process

Supervision is very important in a company to ensure that all the individuals within the organization are held accountable for their duties and responsibilities. There is need for Sony to have a governance team that follows up on every decision made and assesses its efficiency. In particular, the application of Key Performance indicators, as well as monitoring through the KPI real-time dashboards will allow assessing the performance (Olibe, 2019). The process should have regular review and audit to enhance on the process.

Evaluating the Effectiveness of Sony’s Decision-Making Process

1. Decision Efficiency

Sony must evaluate the pace of decision-making. This also involves monitoring the speed at which important business decisions are made, authorized, and executed. This means that a faster process will bring agility as well as responsiveness to the market environment (Sony & Naik, 2020).

Measure: Design, setup, and time to achieve/apply all decisions.

Implementation: AI-based instruments should be utilized to track decision-making deadlines.

2. Decision Accuracy

In this case, Sony should consider whether decisions made in the firm will be well aligned with its strategic goals. This means that the decisions made impact the desired business practices (Antony et al., 2022).

Metric: Accuracy of implemented decisions – as compared to forecast plans.

Implementation: The application of artificial intelligence means that forecasts can be checked for accuracy against real-time results.

3. Stakeholder Satisfaction

Sony engages employees, investors, and customers so that the organisation’s decisions are made with regard to their expectations. McDermott et al. (2023) explains that monitoring of feedback enhances the decision-making process.

Metrics: self-reported stakeholder satisfaction ratings derived from surveys and analysis of social media posts and comments.

Implementation: Use real-time feedback platforms and AI-driven sentiment analysis.

4. Financial Impact

Measuring financial results will allow us to determine whether the decisions made impact positively on the profitability and cost-effectiveness of Sony.

Metric: ROI, revenue growth, and cost savings post-decision.

Implementation: Employ financial dashboards for revenue volatility management and cost savings.

5. Risk Management

Agreeing to the above arguments, there is a need for Sony to reduce the probability of encountering new and unwanted risks and/or shortcomings in the regulation of its operations.

Metric: Number of regulatory breaches or unexpected challenges.

Implementation: The AI-based risk management tools can also prompt compliance issues and risks that may be hard to notice.

Real-Time Implementation of Evaluation Methods

Essentially, Sony can incorporate time-sensitive tracking systems and get real-time feedback on the effectiveness of decisions.

• Managerial Dashboards: The AI-based business intelligence dashboards inform the decision-makers with real-time metrics.
• Automated Workflow Tracking: All the decision timelines and various phases of project implementation are managed by project management software.
• Tools for Analysing Sentiment: Real-time communication in customer and Employee feedback using AI.
• Predictive Analytics: Machine learning which helps to compare the predicted result with the actual one in order to fine tune the result.
• Performance Evaluation: Some tools monitor cost control and sales factors related to certain actions.

Conclusion

In this paper, Sony Corporation focuses on the decision-making process, issues, and advancements made. They include stakeholder engagement, use of data and analytics, and adoption of artificial intelligence in decision-making twice. This paper analysed some significant aspects including risk management, financial effects, and communication. As for the improvement of efficiency, a structured timeline and methods of real-time evaluation were put forward. AI, predictive analytics, and feedback are important in increasing Sony’s growth and sustainability. Monitoring and improvement will be carried out on the decision-making process to enhance its efficiency, accountability, and relevance to the company’s strategic plan during the globalization process.

References

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