Consulting in Practice Assignment Sample

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Introduction to Consulting in Practice Assignment Sample

Business problems are explicated as those complexities that develop adverse impact on organization’s productivity (Bajaj, Torng and Bopardikar, 2021). Companies seek helps from business consultancy teams for solving their issues. The present report will be based on analysing the root cause behind the complexities of client and subsequently, problem of the client will be solved and addressed. Moreover, suggestions will be given to the client.

Problem Statement

Significant increase in competition creating persistent difficulties for London School of Science and Technology [LSST]; due to rapid competition new courses has been introduced in LSST. Whilst, the issue is persisting and college is not able to approach the student. In comparison to competitors of LSST [ACCA and CIMA] there is lack of qualified staff in the organisation and this is developing major issue for college in approaching students. The current project will focus on highlighting the major complexities of LSST by employing primary and secondary methods and subsequently, suggestions will be provided; the analysis will be concerned with

• Describing the change that is developing competition for LSST?
• Identification of the reason due to which students preferring other institutions?
• Providing recommendations on the strategies for LSST so they can effectively approach wider customer segment along with approaching qualified staff.

Research

In order to analyse the root cause of problem for LSST; conducting primary research is essential. Therefore, emphasis was made on undertaking primary research so that realistic insights can be developed and further effectual support can be ensured to client. For conducting research 50 customers who are students were approached so their thoughts and opinions regarding studying in LSST can be identified. The aim of collecting primary information associates with developing realistic insights that are important for knowing the issues of client and thereby, significant focus has been developed on this area so that effective support can be assured to client by providing realistic information.

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Primary Research

Q-1Do you prefer LSSST for studying?

Particulars	Respondent
Yes	30
No	20
Total	50

Interpretation- From the research it is evident that majority of the students said that they prefer to study in college. Out of 50 students 30 states yes while remaining 20 said no. This is highlighting that majority of the consumers are attracted towards organisation. However, LSST is lacking in certain areas and this is creating significant barrier for organisation in terms of attracting wider base of consumers and therefore, it is important to imply focus on the loopholes so that appropriate decision can be taken and significant support could be ensured to client.

Q-2 According to you what is one aspect you want to change about LSST?

Particulars	Respondent
Teaching method	40
Extracurricular activities	10
Total	50

Interpretation- The above presented graph is clearly stating that the one thing which students wants to change about LSST is teaching method. 40 respondents voted for teaching method while only 10 rooted for extracurricular activities. This determines that the organisation has not adopted effective teaching methods and this is creating negative impacts on students in terms of achieving organisation. Therefore, it is essential to adopt effective teaching method so that wider number of customers can be attracted.

Q-3 Are you active on any digital platform?

Particulars	Respondent
Instagram	25
Facebook	10
LinkedIn	15
Total	50

Interpretation- In order to know about the digital presence of students the question was asked to them and this has been identified that majority of the students are using Instagram. Out of 50 respondents 25 voted for Instagram, 10 said that they are using Facebook while remaining 15 depicted that they are using LinkedIn. Thus, based on the collected information it is evident that students are active at online platform. Through developing effective digital presence LSST can gain the attention of students and further this provide opportunity to organisation for enhancing their interaction with students.

Q-4 Do you think that long admission procedure of LSST distracts student for applying in college?

Particulars	Respondent
Yes	40
No	10
Total	50

Interpretation- The long admission procedure creating negative impact in attracting students; due to long procedure students are often distracted and they are applying to other colleges. Hence, this is one of the loopholes creating drastic impact on LSST and therefore, organisation must take effective action in this area.

Q-5 Specify your current preferences related to studying in college?

Particulars	Respondent
Big campus	10
Qualified staff	30
Online studies	10
Total	50

Interpretation- From the research it has been identified that out of 50 students 10 depicted that they want big campus while, majority of candidates seeking qualified staff at the setting and remaining 10 voted for online studies. Hence, this is signifying that organisation must focus on recruiting qualified staff so they can attract students. Due to lack of qualified staff at the setting organisation is facing difficulties in approaching students and competitors of LSST are gaining benefits as they are focusing on approaching experts.

Q-6 New courses create excitement for you?

Particulars	Respondent
Yes	40
No	10
Total	50

Interpretation- It is important to introduce new courses at the setting as this excites students; majority of the candidates revealed that new courses is their topmost preference.

Q-7 If LSST assist you with varied courses then, would you like to study in LSST?

Particulars	Respondent
Yes, definitely	45
No, I don’t think so.	5
Total	50

Interpretation- Based on the above graph this can be said that if LSST focuses on assisting students with new courses then the number of students can be increased in the colleges. However, in order to ensure appropriate assistance to students, experts are needed. Henceforth, LSST must focus on enhancing their recruitment strategies.

Consulting in Practice Assignment Sample

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Hence, on the basis of primary research this can be said that it is important for LSST to ensure focus on certain area that aligns enhancing digital presence for showing themselves unique from their competitors, recruiting qualified staff and easing admission procedure. These are the crucial areas witnessed through primary research, by ensuring appropriate focus on this context organisation can effectively gain attention of customers and subsequently,

Secondary research

From the secondary research significant insights were gathered and it has been analysed that in UK there is an extreme level of competition is emerging among universities. Colleges are focusing on improving their curriculum so that students can be attracted to greater extent. However, from the current case of LSST it has been identified that due to extreme competition the organisation is facing issues and this impacting the capability of organisation in attracting students. Below mentioned is the presented porter’s five forces analysis of LSST; this supports in evaluation of the existing competition and its influence on organisation-

• Existing rivalry in the industry- there is an extreme level of competition within industry; the topmost competitors of LSST are CIMA and ACCA; these organisations has effectively adopted digital marketing strategies. This is supporting them in gaining the attention of consumers and further developing significant support in recruiting qualified staff as well (Boubaker et al, 2020). However, LSST lacking in this area and thereby, organisation is not able to attract students; there is need to focus on this area for enhancing interaction with the students.
• Bargaining power of suppliers- The bargaining power of suppliers found to be less as LSST has approached wider number of suppliers and thereby, if a supplier increases the price, then organisation prefers another supplier.
• Bargaining power of customers- In terms of bargaining power of consumers it has been witnessed that; their bargaining power is high. Significant change in taste and preference of customers regarding online studies and approaching wider courses creating pressure on LSST in terms of implementing decision in this area.
• Threat of substitutes- The competitors of LSST has developed significant strategies related to digital marketing and this is developing threat for LSST (Centobelli et al, 2020). It is important for organisation to implement focus on this area.
• Threat from new entrants-In this context it can be said that LSST does not have any significant threat as the organisation has already established in the market. Thereby, it is not easy for any new organisation to compete with LSST.

Based on the competitive analysis it has been identified that LSST is lacking in developing significant digital presence and this is creating negative impact on productivity of organisation. There are further certain external factors developing diverse issues for client and this can be evaluated through PESTLE Analysis-

• Political factors- From the secondary sources it has been evident that increasing in tax leading to increase in fees for students. Due to this organisation is facing issues in attracting students (Shenkar, Luo and Chi, 2021).
• Economic factors- Increasing labor cost developing pressure on LSST as they have to increase the price of staff members. Hence, this is further contributing in increasing students’ fees (Darma and Noviana, 2020).
• Social factors-Shift towards online studies developing significant issue for LSST as there is need to create effective digital presence so wider number of students can be attracted.
• Technological factors- From the research it has been identified that LSST is lacking in terms of technology and thereby, competitors of LSST are gaining wider benefits (Darma and Noviana, 2020).
• Legal factors- In this context there is no threat to LSST as the organisation is effectively following rules and regulations related to inclusive environment.
• Environmental factors- Organisation has assured effective focus on performing their environmental responsibilities and accordingly, LSST has organised varied campaigns that is promoting afforestation and green practices.

On the basis of external environment, it is witnessed that changing taste and preference of consumers developing issues for organisation and it is important for LSST to focus on adopting technological advancement. Thus, from primary and secondary data it is evident that LSST should focus on developing effective digital presence as this support organisation in attracting wider customer segments. Furthermore, it is important to recruit qualified staff members for gaining the trust of students.

Solutions

Solution 1- Developing digital presence

This is identified as one of the effective solutions in current case context; primary findings stating that majority of the participants are using digital platform and this clearly signifies that for LSST it is important to develop digital presence. Students are highly active on Instagram, Facebook and LinkedIn and thereby, organisation should grab this opportunity so that effective outcomes can be gained. From the competitive analysis it is identified that LSST is lacking in technological advancement. However, competitors of the organisation are highly active on online platform and due to this LSST is not able to compete with competitors (Hilton and Platt, 2020). Henceforth, it is important for organisation to use online platform such as Instagram, LinkedIn and Facebook and accordingly, content should be uploaded on regular basis. The videos of campus and information related to courses provided by LSST should be uploaded on regular basis. This supports in gaining the attention of students and accordingly, wider segment of consumers can be attracted. This further enable organisation to compete with other organisations and accordingly, effective outcomes will be gained and number of admissions will be increased.

Solution 2- Recruiting qualified staff

The second resolution strategy concerned with approaching qualified staff who can teach varied courses to students. Primary findings revealing that it is important for college to engage qualified staff so that effective support can be assured to students. Hence, HR department should recruit candidates from talented pool such as LinkedIn (Kingsnorth, 2022). With the help of online platform, LSST can upload job advertisement and create awareness regarding the requirement of qualified staff. Thus, this strategy support LSST to implement effective image and market and potential candidates will apply in the organisation. HR department requires to implement significant focus on this area so they can effectively coordinate with potential candidates and employees.

Solution 3- Admission procedure strategy

LSST must create significant focus on easing their admission procedure; from primary research it was evident that majority of the participants stated that long admission procedure distracts them (Le et al, 2022). Therefore, it is important that organisation should focus on easing their admission process. Easing procedure and making it available on online platform develops significant support for students and they can effectively complete all the details regarding admission forms and process.

Outcomes

Contextual information is significantly depicting about the business problems of client; it has been identified that shift towards online platform developing significant competition for LSST and this has become essential for LSST to develop effective presence at online platform. The competitors of organisation of LSST are recruiting qualified staff through online platform and therefore, students are applying to other universities. The current project focused on analysing the major cause leading to creating issues for LSST. From the primary and secondary findings significant insights are developed and it has been identified that due to lack of digital presence, lack of qualified staff and long admission procedure students are distracting to greater extent (Peter and Dalla Vecchia, 2021). By focusing on this area issues can be solved and customers can be attracted. Primary research supported in analysing the issues and concerns of students and accordingly, actions can be taken. The demand of students related to online studies, qualified staff and admission procedure is identified. Thus, it is suggested to LSST that they should create effectual focus on uploading content on regular basis so that interaction with the customers can be enhanced and further they could be attracted towards organisation. In this manner, LSST can significantly attract consumers and creates specific support for them. Long admission procedure is distracting students and thereby, it is suggested to LSST that they should ease their procedure and students should be given opportunity to complete most of the task on online platform (Ranjan and Foropon, 2021). This lead to create support to consumers and further saves their time. Thus, these are the areas on-to which LSST should imply specific focus; this helps in supporting business in terms of attracting wider segment of customers and further enhances interaction with the students. Hence, there is no doubt in stating that the outcomes are clearly determining the actual issues experienced by the client and thereby, significant focus requires to be implied on this area.

Handover

Client should develop significant focus on approach a team of experts that focuses on implementation of digital strategies for organisation. It is important for LSST to become active at digital platform as it helps in developing effective interaction with students and supports in gaining their trust. Furthermore, client should focus on easing their admission procedure as this enable students to complete admission formalities in less time. Through LinkedIn, qualified staff can be identified which supports in enhancing the image of organisation in the market. Hence, these are the core areas on-to which client should imply focus as this helps in approaching customer attention.

Conclusion

Conclusively; this can be said that client should focus on taking digital marketing strategies for beating competition in the market. Furthermore, by recruiting qualified staff and easing admission procedure LSST can attract wider number of consumers.

References

• Bajaj, S., Torng, E. and Bopardikar, S.D., 2021, May. Competitive perimeter defense on a line. In 2021 American Control Conference (ACC) (pp. 3196-3201). IEEE.
• Boubaker, S., Cellier, A., Manita, R. and Saeed, A., 2020. Does corporate social responsibility reduce financial distress risk?. Economic Modelling, 91, pp.835-851.
• Centobelli, P., Cerchione, R., Chiaroni, D., Del Vecchio, P. and Urbinati, A., 2020. Designing business models in circular economy: A systematic literature review and research agenda. Business Strategy and the Environment, 29(4), pp.1734-1749.
• Darma, G.S. and Noviana, I.P.T., 2020. Exploring digital marketing strategies during the new normal era in enhancing the use of digital payment. Jurnal Mantik, 4(3), pp.2257-2262.
• Hilton, R.W. and Platt, D.E., 2020. Managerial accounting: creating value in a dynamic business environment. McGraw-Hill.
• Kingsnorth, S., 2022. Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
• Le, T., Winsnes, C.F., Axelsson, U., Xu, H., Mohanakrishnan Kaimal, J., Mahdessian, D., Dai, S., Makarov, I.S., Ostankovich, V., Xu, Y. and Benhamou, E., 2022. Analysis of the human protein atlas weakly supervised single-cell classification competition. Nature methods, 19(10), pp.1221-1229.
• Peter, M.K. and Dalla Vecchia, M., 2021. The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. New trends in business information systems and technology: Digital innovation and digital business transformation, pp.251-265.
• Ranjan, J. and Foropon, C., 2021. Big data analytics in building the competitive intelligence of organizations. International Journal of Information Management, 56, p.102231.
• Shenkar, O., Luo, Y. and Chi, T., 2021. International business. Routledge.