MSBP Proposal For 9 Students Assignment Sample

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Introduction to An Analysis Of The Impact Of Corporate Social Responsibility On Customer Loyalty

Sustainability and social responsibility initiatives have thus emerged as key elements of any business, in most companies across the globe, as a sign of their corporate social responsibility (Meseguer-Sánchez et al., 2021). With rising awareness and competition today it becomes clear that the CSR efforts of an organisation do stand a chance to impact the customer base directly. The perception is that customers are unlikely to have allegiance with firms that are not responsibly behaving and are not also known to contribute to society. This study is going to examine the role of CSR activities in increasing customer loyalty for Amazon, an e-commerce giant. Additionally, this research draws inspiration and methodological insights from an MSBP Proposal For 9 Students and the Assignment Help UK framework to ensure a structured approach to analyzing the impact of CSR on consumer behavior.

Background of the research

Amazon.com was established in 1994 by Jeff Bezos and has grown to be one of the largest eCommerce platforms in the world (Warrier et al., 2021). As a global e-commerce company, Amazon, founded in 1994 in Seattle, Washington, started as an online bookstore that expanded later to other products such as electronics, apparel, furniture, foods, toys, and many others. The company also provides numerous services such as cloud services via AWS, online media services by Prime Video and Artificial intelligence telecommunication media- Alexa (Amazon Web Services, 2024).

Background of the Organisation/Company

Through this section, Amazon has evidenced its commitment to CSR by integrating several projects related to environmental responsibility, social contribution, and good business practice. Such initiatives include the drive to cut carbon emissions from renewable energy generation, a packaging material recycling policy, and the investment in electric delivery vans. Amazon also has a charitable objective that supports education and disaster relief through giving and partnerships with non-profit organisations (Patil, 2021). Amazon, as one of the leading e-commerce platforms, encountered criticisms or controversies in labour relations and market control, but it still pays more attention to CSR initiatives to improve its corporate reputation and consolidate customer support.

Aim of the research

The purpose of this study is to consider the role, which Amazon's CSR policy plays on customer retention. More precisely, it aims to identify how the implementation of these measures impacts customer perceptions and behaviour and to which extent and how these measures can be used to enhance customer loyalty.

Objectives of the proposed research

• To Identify the CSR initiatives currently implemented by Amazon.
• To Assess the impact of these CSR initiatives on customer perceptions and loyalty.
• To Explore the relationship between CSR activities and customer loyalty in the context of e-commerce.
• To Provide recommendations for enhancing CSR strategies to further increase customer loyalty.

Data Collection Method

The data collection will be conducted in accordance with the explanatory mixed-methods research design. In this case, quantitative data will be collected by use of an online survey that will be conducted on 101 Amazon customers with the purpose of determining the demographic details of the customers, whether they have any knowledge of Amazon's CSR efforts, and if these efforts have had any influence on brand loyalty. The primary data will be accumulated with the help of a voluntary and structured interview with the experts in CSR, who work for Amazon, as well as with customers who invested in the Amazon shares. Some of these interviews will focus on how Amazon's CSR activities are carried out as well as how they impact customers. This approach of both the qualitative and quantitative data will help in offering a holistic view of the extent of customer loyalty as influenced by CSR efforts of Amazon. Also, more flexible quantitative and qualitative data will be collected from semi-structured interviews with some selected CSR experts at Amazon and several customers who have also invested in some of Amazon's shares (Vidal et al., 2023). These interviews will include detailed information about the approach taken by Amazon to implement CSR activities and the customer experiences and buyer persona.

To meet the guidelines of the assignment and the feedback given, validate the fact that have collected the primary data from Amazon. It needs to apply to the management of Amazon to get the permission for the research, primarily the interviews with the CSR specialists and shareholders. It will be important to document all the communications and agreements made with the organization in order to have a proof or evidence of the communications done. Also, the survey tool used for online survey should also have the capacity to capture and audit survey results.

Access to the organisation or respondents

Through an official letter sent to the company's management, a request will be made to allow product exposure to its customers through the Amazon market. Thus, a detailed proposal on the objectives, methodologies, and the nature of the support required will be sent to Amazon to seek the necessary approvals. Furthermore, consent will be given to the participants for surveys and interviews, which will further uphold the ethical standards.

Scope & Limitations of the proposed research

The limitation of the study is that the analysis is restricted only to Amazon's CSR undertakings in the context of the eCommerce industry. This focus will help to avoid loose and general linking of concepts but will also focus on particular features and their effects on customer loyalty, in the case of Amazon. However, several limitations can be considered while using the above-mentioned methods. It would also help not to overcomplicate the analysis and not to delve into the figures of proprietary data unavailable in Amazon. WP6: Respondents may have biases, which can influence the survey findings and the interviews. It may also limit the information gathering and synthesis process because of the relatively short period within which it must be done. Further, the recommendations stated may point to Amazon, and therefore, the results can be difficult to generalise across other companies or different eCommerce markets.

Resources and cost considerations

The research will need several things, and when it comes to cost factors, several must be considered. An online survey tool will be required to post the survey and subsequently gather responses. These tools usually have recurring charges for peculiar services (Oates et al., 2022). Appropriate types of equipment for recording interviews will be required so as to capture and record quality interviews as well as transcribe them. A few incentives could also encourage people to complete the survey. For example, if face-to-face interviews were carried out, expenses related to transport to the respondents' places would also come into consideration as well as the costs of printing surveys or consent forms, if any. Budgeting will help the researcher input the right funding proposals and opt for cost-efficient ways of managing the research's total budget.

Project Plan

Risk register

References

MSBP Proposal For 9 Students Assignment Sample

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• Amazon Web Services (2024). What Is AWS? - Amazon Web Services. [online] Amazon Web Services, Inc. Available at: https://aws.amazon.com/what-is-aws/.
• Meseguer-Sánchez, V., Gálvez-Sánchez, F.J., López-Martínez, G. and Molina-Moreno, V. (2021). Corporate Social Responsibility and Sustainability. A Bibliometric Analysis of Their Interrelations. Sustainability, 13(4), p.1636. doi:https://doi.org/10.3390/su13041636.
• Oates, M., Crichton, K., Cranor, L., Budwig, S., Weston, E.J.L., Bernagozzi, B.M. and Pagaduan, J. (2022). Audio, video, chat, email, or survey: How much does online interview mode matter? PLOS ONE, 17(2), p.e0263876. doi:https://doi.org/10.1371/journal.pone.0263876.
• Patil, L. (2021). Disaster philanthropy: Exploring the power and influence of for-profit philanthropy in education development during pandemic times. International Journal of Educational Development, 81(4), p.102332. doi:https://doi.org/10.1016/j.ijedudev.2020.102332.
• Vidal, D., Sandro, F., Paula, A., Oliveira, S., Paula, A. and Pedrotti, A. (2023). New connections between brand and environmentally sustainable businesses in the Amazon forest and local business owner's perception. New connections between brand and environmentally sustainable businesses in the Amazon forest and local business owner's perception, 6(1). doi:https://doi.org/10.1186/s42055-023-00055-6.
• Warrier, U., Singh, P., Jien, C.W., Kee, D.M.H., Yi, G.Z., Jiann, T.W., Liang, T.Y., SB, G., Nair, S., Nair, R.K., Lokhande, S.D. and Ganatra, V. (2021). Factors that Lead Amazon.com to A Successful Online Shopping Platform. International Journal of Tourism and Hospitality in Asia Pasific, [online] 4(1), pp.7–17. Available at: https://www.researchgate.net/publication/355584859_Factors_that_Lead_Amazoncom_to_A_Successful_Online_Shopping_Platform.