BTM4TPM Tourism Product Management and Industry Analysis Assignment Sample

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Chapter 1 Introduction to Tourism Product Management and Industry Analysis Assignment Sample

1.1 Aim and objective of Blog

Tourism implies to the process of travelling to new place for personal reason, leisure, relaxation and business opportunities. The current report aims at exploring tourism product and its components and their role in promoting tourism industry. It will also include information related to Hilton’s operations, its competitors and stakeholders. The current report also aims at exploring Hilton’s sustainability policies and defines strategies that result in maintaining long term stability within the industry. Along with this, it will discuss the firm’s challenges and provide recommendations to overcome the same.

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1.2 Structure of blog

The current blog is divided into five differentials chapter in which first chapter defines the major aims and objective behind the report. Second chapter will discuss diverse tourism product and role of such components towards the industry growth. Further, third chapter includes in-depth analysis of stakeholders and define their expectation from the Hilton. Along with this, Fourth chapter define all the challenges and opportunities of Hilton and indicates sustainable strategy of the business entity. Last chapter will summarise all the key findings of blog and provide recommendations to enhance firm’s performance.

Chapter 2 Undertaking Tourism Product And Analysing Role Of Tourism Sector

2.1 Tourism product and key features

Tourism product refers to the all the services that are offered to the tourist at particular destination that includes sightseeing, accommodation, fishing, restaurant, fishing trips, cultural centres and hunting excursions (Bashor et al, 2022). It also refers to the combination of food, accommodation, transportation, entertainment and other product & services that are offered by the business entity. There are diverse components of Tourism which includes attraction, accommodation, accessibility, amenities and activities that influences overall decision of tourist. Below are in-depth description of 5 components of tourism and its features:

• Attraction: Individual’s tourism decision is influenced by the attracting places available at the particular destination. Archaeological sites, flora and fauna, cultural sites, scenery, wildlife sanctuaries and national parks are the examples for attraction.
• Accessibility: This component defines the availability of the transportation facilities as to enjoy all the attraction of place (Bashor et 2022). Countries with effective transportation facilities are able to attract the larger number of tourist which boosts the overall tourism.
• Accommodations: These elements of tourism define lodging, guesthouses, hotels and resort that are required for fulfilling the tourism needs.
• Amenities: This component includes all the additional services that are available within country to accomplish the tourist’s needs. These services include shopping facilities, ATMs, tracking, sightseeing, internet, entertainment venues and recreational activities.
• Activities: Last component of tourism product consists of various adventurous and relaxing activities that enhance the overall tourist experience (Chobar, Adibi and Kazemi, 2022). This activity includes cruise facilities, leisure pursuits, cultural exploration, hiking, water sport, natural based experiences, cannoning and many more.

Features of Tourism product:

There are four crucial features of Tourism product which are explained as below:

• Intangibility: Tourism products are intangible in nature which indicates that this product could not be touched but tourist could feel it.
• Inseparability: Tourism product could not be separated from the service provider rather individual needs to visit destination for enjoying same (Disimulacion, 2021).
• Heterogeneity: These products are not same for each and every individual as service provider needs to modify product according to the needs and preferences of tourist.
• Perishability: The entire tourism products are perishable in nature which indicates that this product could not be saved for the future use.

2.2 Role of entire components within tourism industry

There are diverse key components of Tourism sectors that include Hospitality industry, aviation, tour operator and travel agencies which together plays a crucial role in overall growth and development of tourism industry which is as follows:

Hospitality industry: It is the crucial industry that impact on tourist’s decision to visit a particular destination. This industry offers diverse foods and accommodation facilities that impact on overall comfort, convenience and experience of the tourist (Du Cros and McKercher, 2020). It has been identified that UK’s hospitality industry is earning 93 billion pound annually which indicates high contribution towards tourism growth (UK Hospitality Industry, 2024). Along with this, this industry offers personalization in dining and recreational activities that influences large number of customers.

Aviation industry: It is one of the crucial industries which helps in fulfilling gap between countries and support in enhancing accessibility of large target market. This industry promotes international tourism which ultimately support in boosting overall tourism within country.

Tour operator and travel agency: In the current time, individual aims at stress free and leisure tourism due to which high preference is paid over taking travel packages (Dube, Nhamo and Chikodzi, 2021). UK’s tour operator industry is contributing over 17.2 billion in 2024 which indicate significant role in development of tourism industry (Tour operator industry data UK, 2025). Moreover, these organizations are focusing over combining accommodations, sightseeing, meals and transportation components which help in promoting tourism.

Chapter 3 Stakeholder Analysis

3.1 History and evaluation of Hilton Worldwide

Hilton worldwide Holding Inc. is an American multinational hospitality organization which mange diverse portfolio of resorts, hotels and timeshare properties. The organization was established in year 1919 by Conrad Hilton and its headquarters is situated in Tyson, Virginia, US. In year 1919, Conrad Hilton purchase 40-room Mobley Hotel in Texas. In 1927, Hilton expands to other areas of Texas and open first air conditioning hotels in public areas. Further, in year 1943, Hilton purchase Roosevelt Hotel and Plaza hotel in New York City and continuously expand its operation in US (The story of Hilton, 2025). In 1946, organization was incorporated as Hilton Hotels Corporation at New York Stock Exchange and become first Hotel to introduce Television in rooms. In 1954, Hilton opens its first Hotel in Europe after acquiring Hotel Statler for 11 million pound.

3.2 Present condition of Hilton Worldwide and it operations

In the present time, Hilton is the leading hospitality organization which is operating in more than 140 countries across globe. The organization is aiming at spreading light and warmth of hospitality across globe and to become leading hospitality company within world. The company’s portfolio includes 7530 properties with 1182937 rooms. Hilton owns over 51 properties, franchise out 6679 properties and manages 800 properties worldwide. Currently, Hilton owns 22 Brand in differential segment in which Hampton by Hilton, Hilton garden Inn and Hilton Vacation club are most famous and reputed brands. The market share of Hilton is 7.43% and it shown a revenue growth of 6.67% at the end of year 2024 (Description of Hilton Brands, 2025). Currently, organization earns annual revenue of 11.2 billion pound in year 2024 and owns total assets of worth 15.4 billion pound. Hilton offers job opportunities to over 178000 workers and Christopher J. Nassetta and Jonathan D. Gary are current CEO and chairman of the organization.

Operation of Hilton:

Currently, Hilton carries out its operations in an integrated manner which helps in offering services to larger target market and support in enhancing overall profitability. Business model of Hilton revolves around comprehensive approach which combines luxury accommodation, robust rewards system and innovative services as to maximise customer loyalty (Egger, Lei and Wassler, 2020). Currently, Hilton generates revenue through five crucial sources which includes Hotel operation, Franchisee fees, Management services, partnership and alliances and loyalty program. Hilton offers diverse brand that caters to needs of different target market and offer differential amenities and price points. Organization provides opportunity to select services according to client’s needs which aids in earning higher revenue. Along with this, Hilton charges significant amount of initial franchisee fees and % of total revenue which help in earning higher amount of profits. Along with this, Hilton is aligning with CSR policies and incorporated sustainable practices with the aim of gaining stakeholders’ trust and confidence. In this context, Hilton has provided Green Hotels which aims at reducing carbon footprints, decreasing water consumption and waste production that ultimately aids in protecting environment (Go and Kang, 2023). Moreover, Hilton has adopted digitalization and latest technology in its operation with the aim of effectively attaining firm’s goals. Firm has integrated AI and data analytics with the aim of predicting customer preferences and offering services accordingly.

Further, organization has introduced mobile check in digital keys, AI based Chabot and property engagement software which aids in enhancing customer’s experience. Along with this, Technology has been introduced in marketing strategies which help in creating awareness within wider target market and support in boosting overall profitability of business entity (Godovykh and Tasci, 2020). In this regard, firm is involved towards Social media marketing, influencer marketing and SEO which aids in providing real life information regarding firm’s operation to larger target and thereby enhance overall profitability. Further, organization has adopted dynamic pricing strategy which helps in managing revenue during off-peak time (González-Rodríguez, Díaz-Fernández and Pino-Mejías, 2020). In this, firm is involved towards charging prices according to demand and supply prevailing in market which help in earning higher profits during peak time and support in offering discount during other time. Beside this, firm has incorporated inclusive working environment at workplace which help in promoting equality and aids in enhancing overall workers’ satisfaction.

3.3 Competitors analysis and their influences

Competitors refer to all the other organizations that offer similar product and services and influences overall market shares. Marriott, Hyatt, Ritz Carlton, Radisson Hotels, Starwood Hotels, Accor and Shangri-La Hotels are biggest competitors of Hilton.

All the strategies and policies of competitors have influenced overall working of the Hilton in the following manner:

• Due to huge competitors, Hilton emphasis over regularly introducing innovation in its operations which help in enhancing guest experiences and support in attracting larger target market (Holloway and Humphries, 2021). In this context, firm has integrated AI in its operation which aids in offering personalised experiences to customers and support in managing overall competitive edge.
• Hilton is also involved towards critically evaluating Brand loyalty program of competitors such as Radisson Rewards, Marriott Bonvoy, and Hyatt loyalty program. Based on this analysis, Hilton is involved towards optimizing its Hilton Honors program in which customer could earn redeemable points and various other benefits.
• Along with this, Hilton’s marketing strategy is also highly influenced by its competitors (Kayumovich, 2020). After introduction of influencer and digital marketing technique in Marriott, Firm has also adopted such marketing strategy which helps in brand awareness and support in managing competitive edge.
• Further, Hilton was initially focused on offering traditional accommodation facilities to customers. However, due to competition, firm has also expanded its operation in cruise and other vacation stay which help in managing competitive advantages.

3.4 Stakeholder of Hilton Worldwide and their expectation

Stakeholder refers to the group, individual and party that have vested interested in the working and outcome of the organization. There is diverse type of internal and external stakeholder of Hilton in which internal stakeholder includes leaders, Owners, team members and travel with purpose champions (Kelly et al, 2024). Further, external stakeholder of Hilton includes investors, suppliers, guests, local and international partners, policy makers, customers, competitor and community members (Stakeholder engagement of Hilton, 2025). Among all the stakeholders, investors, customers and suppliers are three most crucial parties that have following expectation from the business entity:

Investors: These are one of the most crucial stakeholders of firm which support in fulfilling all the financial requirement of business entity. Investors expect organization to create a competitive edge in the industry and earn huge amount of profit which aids in earning higher return on their investment. Moreover, they expect Hilton to promote transparency by providing accurate financial statement which helps in understanding firm’s actual growth prospect. Further, investor requires Hilton to operate in sustainable manner as to reduce climate change and social risk and thereby maintaining long term stability.

Suppliers: This stakeholder expect organization to provide fair and reliable contract terms and aims at fostering strong and long term relationships (Leng et al, 2021). Further, they expect firm to provide timely payment and foster open community and initiate activity in ethical manner.

Customers: These are the most important stakeholder as they have power to influence overall profitability of business entity. Customer expects organization to provide high quality goods at most reasonable cost and offer effective after sales services. Moreover, they expect firm to initiate adequate communication challenges through which there issue could be effectively conveyed and necessary action are taken by entity to manage the same.

Chapter 4 Analysing Current Challenges And Opportunities Of Tourism Product

4.1 SWOT analysis of Hilton Worldwide

SWOT is the acronym used to define strengths, weaknesses, opportunities and threat of the business entity. Below is the in-depth SWOT analysis of Hilton which aids in identifying all the opportunities and challenges impacting on firm’s performance:

(Source: SWOT analysis of Hilton. 2024)

4.2 Sustainable strategies of Hilton Worldwide

Hilton’s sustainability strategy includes “Travel with Purpose” which aims at promoting responsible tourism across globe (Hilton’s ESG, 2025). Through this strategy organization aims at developing positive social and environment impact across supply chain, operation and communities. Firm is aligning its action and objective with ESG theory which help in promoting ethics and sustainability:

BTM4TPM Tourism Product Management and Industry Analysis Assignment Sample

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Environment Policies: Hilton is aiming at attaining net zero gaols at end of 2040 for which firm has undertaken investment towards energy efficient projects. Further, organization has focused on introducing Green Hotels by preserving water, conserving energy, reducing waste and sourcing sustainable products (Streimikiene et al, 2021). Along with this, organization has introduced adequate policies by which firm’s food waste and single use plastics has been decreased and thereby attaining 2030 goals. Moreover, Hilton has incorporated Light Stay program which is ESG management system for recognising and measuring Hotel’s progress and issues based on which necessary changes could be initiated.

Social polices: Hilton is aiming at offering job opportunities to local people that help in their overall welfare and growth. Organization is also focusing on developing inclusive workplace culture that offer growth opportunities and develop a supportive culture which helps in personal and professional growth of team members (Thams et al, 2020). Along with this, firm is aligning with Human rights and prioritizing sustainable and inclusive sourcing as to develop sustainable and healthy planet for all. In this regard, it has been identified that Hilton is successful in changing life of 20 million members through economic opportunity, local support and disaster relief.

Governance: Hilton is committed towards initiating best-in class governance practices that support in managing integrity, accountability and transparency in their operations. Hilton is aiming at establishing relationship with key community and organization that develop collective progress.

Chapter 5 Conclusion And Recommendations

By summing up the report, it has been identified that Hilton is reputed hospitality company across world which follow customer centric approach while offering services. It has been identified that attraction, accessibility, amenities, accommodation and activities are crucial component of Tourism. Inseparability, Heterogeneity, Intangibility and perishability are major features of tourism product. All the components of tourism support in offering adequate experiences and services to guest which aids in overall tourism development. Marriott, Hyatt, Accor, Ritz and Radisson are major competitors of Hilton which influences firm overall pricing, innovation and marketing strategy. Beside this, investor expects higher profits, customer’s aims at high quality product and supplier concentrate over receiving better deal and timely payment. Limited ownership, huge competitors, Data privacy and security risk and current fluctuation are major threat and weaknesses of business entity. Further, Hilton is highly aligning with ESG policies which help in carrying out operation while protecting environment and society.

Recommendation:

After identifying all the challenges and weaknesses of Hilton, below are various strategies which should be adopted for overcoming the same:

• Hilton should involve towards critically evaluating all the regulation and legislation of diverse countries based on which necessary changes should be incorporated to overcome such risk (Wijijayanti et a;l, 2020).
• Also, organization should integrate latest technology and offers optimum strategies which aids in attracting target market and support in managing competitive edge.
• Further, Hilton should focused on digital marketing strategy which help in influencing target market and boot overall profitability.

References

Books and Journals

• Bashor, C.J., Hilton, I.B., Bandukwala, H., Smith, D.M. and Veiseh, O., 2022. Engineering the next generation of cell-based therapeutics. Nature Reviews Drug Discovery, 21(9), pp.655-675.
• Calinaud, V., Kokkranikal, J. and Gebbels, M., 2021. Career advancement for women in the British hospitality industry: The enabling factors. Work, Employment and Society, 35(4), pp.677-695.
• Chobar, A.P., Adibi, M.A. and Kazemi, A., 2022. Multi-objective hub-spoke network design of perishable tourism products using combination machine learning and meta-heuristic algorithms. Environment, Development and Sustainability, pp.1-28.
• Disimulacion, M.A.T., 2021. Philippine MICE Tourism Post-Covid 19: an overview of challenges and opportunities. Asia Pacific International Events Management Journal, 2(1), pp.35-45.
• Du Cros, H. and McKercher, B., 2020. Cultural tourism. Routledge.
• Dube, K., Nhamo, G. and Chikodzi, D., 2021. COVID-19 cripples global restaurant and hospitality industry. Current Issues in Tourism, 24(11), pp.1487-1490.
• Egger, I., Lei, S.I. and Wassler, P., 2020. Digital free tourism–An exploratory study of tourist motivations. Tourism Management, 79, p.104098.
• Go, H. and Kang, M., 2023. Metaverse tourism for sustainable tourism development: Tourism agenda 2030. Tourism Review, 78(2), pp.381-394.
• Godovykh, M. and Tasci, A.D., 2020. Customer experience in tourism: A review of definitions, components, and measurements. Tourism management perspectives, 35, p.100694.
• González-Rodríguez, M.R., Díaz-Fernández, M.C. and Pino-Mejías, M.Á., 2020. The impact of virtual reality technology on tourists’ experience: a textual data analysis. Soft Computing, 24(18), pp.13879-13892.
• Holloway,J.C.andHumphries,C.(2021)TheBusinessofTourism.11thedn.London:Sage.
• Kayumovich, K.O., 2020. Prospects of digital tourism development. Economics, (1 (44)), pp.23-24.
• Kelly, R.P., Lodge, D.M., Lee, K.N., Theroux, S., Sepulveda, A.J., Scholin, C.A., Craine, J.M., Andruszkiewicz Allan, E., Nichols, K.M., Parsons, K.M. and Goodwin, K.D., 2024. Toward a national eDNA strategy for the United States. Environmental DNA, 6(1), p.e432.
• Leng, T., White, C., Hilton, J., Kucharski, A., Pellis, L., Stage, H., Davies, N.G., Keeling, M.J. and Flasche, S., 2021. The effectiveness of social bubbles as part of a Covid-19 lockdown exit strategy, a modelling study. Wellcome open research, 5, p.213.
• Ntounis, N., Parker, C., Skinner, H., Steadman, C. and Warnaby, G., 2022. Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England. Current Issues in Tourism, 25(1), pp.46-59.
• Page, S.J.and Connell, J.(2020) Tourism:AModernSynthesis. 5thedn.Oxon:Routledge
• Ruhanen, L. and Whitford, M., 2021. Cultural heritage and Indigenous tourism. In Indigenous heritage (pp. 1-13). Routledge.
• Sándorová, Z., Repáňová, T., Palenčíková, Z. and Beták, N., 2020. Design thinking-A revolutionary new approach in tourism education?. Journal of hospitality, leisure, sport & tourism education, 26, p.100238.
• Streimikiene, D., Svagzdiene, B., Jasinskas, E. and Simanavicius, A., 2021. Sustainable tourism development and competitiveness: The systematic literature review. Sustainable development, 29(1), pp.259-271.
• Thams, A., Zech, N., Rempel, D. and Ayia-Koi, A., 2020. An initial assessment of economic impacts and operational challenges for the tourism & hospitality industry due to COVID-19 (No. 2/2020). IUBH Discussion Papers-Tourismus & Hospitality.
• Wijijayanti, T., Agustina, Y., Winarno, A., Istanti, L.N. and Dharma, B.A., 2020. Rural tourism: A local economic development. Australasian Accounting, Business and Finance Journal, 14(1), pp.5-13.\

Online

• Component of Tourism, 2025. Online. Available through: < https://rajivthakur.com.np/components-of-tourism/>
• Description of Hilton Brands. 2025. Online. Available through: < https://www.hilton.com/en/corporate/>
• Hilton’s competitors. 2025. Online. Available through: < https://hotel.report/promotion/study-marriott-leads-competitors-on-social-media-ad-spend>
• Hilton’s ESG. 2025. Online. Available through: < https://esg.hilton.com/environment/>
• Stakeholder engagement of Hilton. 2025. Online. Available through: < https://esg.hilton.com/stakeholder-engagement>
• SWOT analysis of Hilton. 2024. Online. Available through: < https://www.marketing91.com/swot-analysis-hilton-group/>
• The story of Hilton. 2025. Online. Available through: < https://stories.hilton.com/history>
• Tour operator industry data UK. 2025. Online. Available through: < https://www.statista.com/statistics/1327993/market-size-tour-operator-industry-uk/#:~:text=Key%20information%20on%20the%20tour%20operator%20industry%20in%20the%20UK%202024&text=The%20market%20size%20of%20the,workers%20employed%20in%20the%20sector.>
• UK Hospitality Industry. 2024. Online. Available through: < https://xeinadin.com/wp-content/uploads/sites/4/2024/08/UK-Hospitality-Industry-Sector-Report.pdf >