MG629 Developing Leadership and Management Skills Assignment Sample

This report examines leadership and management concepts within Bremont, focusing on the Social Media Manager role. It evaluates the Leadership and Management Profile matrix alongside SWOT analysis to assess skills and business impact.

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Introduction to Developing Leadership and Management Skills Assignment Sample

Leadership is emphasised on guiding and directing the people in the direction of the achievement of the venture’s goal. Management is the process that is focused on handling the various resources of the company in efficient and effective manner. Bremont is a UK based company that deals in the sale of the luxury and aviation themed watches. It was founded in 2002, having its headquarters in Henley-on-Thames, England, UK (Bremont, 2025). Social Media Manager role is responsible to manage the various social media platforms of the company. It is focused on formulating the strategies to reach the audience on online platforms. Leadership and management profile matrix (LMP) helps in identifying the skills, competencies and potential of the personnel in a team in the business. This report will cover the evaluation of the LMP matrix and its various theories and conduct the SWOT analysis to make recommendations and its significance on the business performance.

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Main Body

Leadership and Management Profile (LMP) Matrix & Analysis

Analysis of the Job Advertisement

The key leadership and management attributes present in the job role are integrity, creativity, strategic thinking, effective communication, adaptability and decision making.

  • Integrity: This is the important attribute that is present in the role of social media manager which helps in creating the environment that values the honesty and ethical practices (Holmes et al, 2021). The job role has to manage and create the mutual relationship with the seniors, juniors and other colleagues in the organisation.
  • Creativity: In the job role, it is effective in finding the new methods that can attract the customers and solve the business as well as the customer’s problems.
  • Strategic thinking: This is beneficial in the job role of the social media manager that helps in forming the strategies and planning for the new ways to increase the sales of the goods.
  • Effective communication: This is significant in sharing information with the team mates as well as with the customers on the products and service (Porfírio et al, 2021).
  • Adaptability: it helps in meeting the ongoing trends with more positive approach and meet the demand prevailing in the industry and market.
  • Decision making: It is required by the social media manager to choose the best option to market the product among the consumers of the good.

Organizational culture and management style in the job description shows the presence of the culture that supports the diversity and equality in the organisation. The management style in the business is followed is the democratic leadership where the people are provided with the freedom to take part in the decision making. It is emphasised towards the collaborative and team based working in the firm (de Araujo et al, 2021).

LMP Matrix Construction

LMP matrix helps in the identification of the skills possessed by the workers in the team and helps in planning for making it better for improved working.

High Low Programmability
High Participative Laissez-faire
Low Benevolent Autocratic Participative
Capability for autonomy
  • High programmability and high job autonomy and low programmability and low job autonomy: The leadership and management style followed in the organisation based on this is participative where the employees have given the freedom to develop their own ideas and take guidance by the superiors.
  • High programmability and low job autonomy: The leadership and management style followed in the company based on this is benevolent autocratic. This involves giving the instructions that are followed by supporting, guiding and resolving the queries of the employees (Mahdi and Nassar, 2021).
  • Low programmability and high Autonomy: the leadership style followed in the firm based on this is the Laissez-faire where the employees are given the freedom to make decisions.

The key traits in leadership and management within the organisation is given below:

  • Integrity: Integrity is followed in the firm as the leadership and management is focused on promoting and working based on the values of honesty and ethical behaviours in the company.
  • Relationship building: The leaders and managers in the organisation promotes the culture where it focuses on the relationship building between the superiors and subordinates in the firm (Bremont, 2025).
  • Vision: The vision of the leaders in the company works on the basis of the involvement of each and every team member in the venture.
  • Motivation and support: The employees are motivated and supported by the leaders that creates the environment which is focused on individual as well company growth.

Evaluation Using Leadership and Management Theories

Application of Leadership and Management Models

Based on the evidence from the Bremont’s job description it can be said that the company follows the transformational style. The leadership and management theories selected are the transactional and situational leadership. Allen et al, (2022) stated that the transformational leadership and management is focused on the motivating the subordinates to achieve results through shared goals. It motivates the workers to take decisions and also involve the colleagues in the same. This supports the working style that focuses on involving everyone in the team. In comparison to this, the transactional model is emphasised on the handling of the day-to-day operations and making the performance more effective and efficient in the company (Shamsiya, 2023). It is done by setting of the clear expectations, monitoring, controlling and rewards. For example, if Bremont follows this then it can work on providing various benefit and recognition that are emphasised on the better performance by the worker which is cannot be achieved by transformational style.

Transformational theory assumes that the employees are highly motivated by the rewards and punishments in the working. On the other hand, Halkias et al, (2022) contradicted that situational leadership is based on the adaption of the leadership and management type based on the situations occurring in the organisation. This serves as the flexible approach for the management that handles the team in the dynamic environment (Ullah et al, 2021). It has also shown that the decisions making also need to involve other team members so work in more collaborative manner. Based on the situations the managers differs in whether to provide full autonomy in the decision making or involve the team as well which was absent as per the job description and cannot be fulfilled using transformational style.

Effectiveness of the Current Leadership Style

The current leadership style followed in the organisation is the transformational leadership. This have several strengths which are given as below:

  • Support and motivation: It provides the support and motivation to the workers and equip them with the skills to meet the challenges in the future (Bolman and Deal, 2021).
  • Performance improvement: This helps in improving the performance of the workers in the organization and helps in attaining the efficiency in the working.
  • Innovation: It encourages the innovation and creativity in the workers in the organisation and welcomes new ideas in the working and resolution of the business concerns.

However, there are certain weakness of the transformational style which are as followed:

  • Burnout: there are chances that the leaders may experience burnout due to the continuous approach to improve the team and workers. This can hinder the working of the managers in the desired manner.
  • Avoidance of the practical details: this leadership style often lacks the leadership skills and avoids the basic details in the working by only paying attention to what is necessary and leave it to the workers.
  • Resistance to change: the constant focus on improvement may leads the leaders to resist the change due to seeking constant improvement in the team and performance (Schiuma et al, 2022).

Here are the positive and negative implications of team dynamics and organisational culture followed in the organisation:

  • Increased engagement: the strong team dynamics and positive organisational culture foster the engagement and motivation among the workers in the firm. This is effective in improving the people working in the team and involvement in the management decision making. However, if there is any issue in the team dynamics and organisational culture, it can lead to the increased turnover and low morale of the people in the venture.

SWOT Analysis & Leadership/Management Recommendations

SWOT Analysis of the LMP

The organisation based on the LMP follows the participative, laisser-faire and benevolent autocratic style of leadership and management. The SWOT analysis of the LMP is provided as follows:

StrengthsParticipative style encourages the collaboration.Laissez-Faire Leadership promotes the self-direction.Benevolent autocratic style provides clear expectations and structure. WeaknessParticipative style can be slow and consumes more time.Laissez-Faire can lead to the lack of guidance.Benevolent autocratic style can lead to dependency of the workers on the leaders.
OpportunitiesParticipative style strong sense of team loyalty and attachment.Laissez-Faire helps in fostering the sense of ownership.Benevolent autocratic style has scope in providing the guidance to the workers with encouragement in creativity. ThreatsParticipative style is ineffective in difficult situations.Laissez-Faire can lead to mismanagement and inefficiency.Benevolent autocratic style is limit to the minimum team work and communication.

These leadership and management style have both strengths as well as weakness for the Bremont and at the same time present several opportunities and threats in front of it.

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Identification of Key Challenges

There are several challenges based on the SWOT analysis of the LMP of leadership and management style in Bremont which are given as below:

  • Slow decision making: There can be slow decision making in the Bremont due to the focus on the participative approach. This also has issues in meeting the future risks and challenges in the long run if unable to meet them on time (Bremont, 2025). This can impact the company in negative manner and shows the inefficiency of the management towards the workforce.
  • Lack of guidance: There can be issue in providing the proper guidance to the workers by the management. It shows the mismanagement of the organisation in handling its people. This can have negative influence on the Bremont as it cannot be able to meet the needs of its workforce.
  • Employee dependency: The employees in Bremont are more at risk to feel complete dependency on the management. This also creates the system where people struggles with the collaboration with the management which make them feel less heard (Sivaruban, 2021). This can have negative impact as this can affect the creativity and idea sharing in the team.

Recommended Leadership and Management Actions

There can be several strategies that can be adopted by Bremont to resolve the challenges faced by it which are as follows:

  • It is recommended to the firm that it should use participative style with directive as it is helpful in resolving issues in specific conditions, transfer of information in a clear manner and leads to smooth decision making in the venture.
  • For the issue of lack of guidance, Bremont is suggested to use the combination of autocratic and democratic leadership and management style. This is effective in providing the structure in decision making and help in maintaining the balance between the autonomy and structure (Agustian et al, 2023).
  • Moreover, it can also be advised that the organisation should use democratic style with Benevolent autocratic style of leadership and management for employees dependency. It is effective in encouraging the team work and create the working culture that welcomes the idea of each and everyone in the team. This is also beneficial in encouraging the improvement and development of the workers and less dependency on the management.

Significance and Impact on Business Performance

Impact of Leadership on Organizational Success

The leadership performance have direct and positive relationship with the organisational success. The type of leadership impacts the gains of the company and its long-term working. The effective leadership works for the improvement in the employee engagement, staff performance through guidance and mentoring and ultimately working in direction to achieve the profitability with this (Munsamy et al, 2023). The employees which are guided and supported in the firm are more likely to stay active and react to the development in the organisation. This is due to the impact of strong leaders that are continuously focused on creating the environment that encourage its workforce for development. These are focused on the performance management of its workforce and leads to improved efficiency of the personnel as well as the overall venture. Here the goals are set by considering the personnel and at the same time matching with the firm’s overall target. This matches the working of the personnel and firm’s objective under the mentorship of the leaders.

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The leadership influences corporate strategy, staff morale, and productivity which is provided as below:

  • Corporate strategy: leadership provides the vision and direction and align the activities with the overall goal of the venture. It also allocate the resources and implement the change for development in the company (Benmira and Agboola, 2021).
  • Staff morale: the leadership provides the recognition and transparency in the working. This makes the workforce feel valued and boost their motivation and morale.
  • Productivity: the leadership influences the productivity by creating the positive work culture and collaboration in the personnel in the company. It also empowers the staff and work on their continuous improvement.

Performance and Trend Data

The key performance indicators (KPIs) relevant to leadership effectiveness are such as employee satisfaction, retention rate, project success rate and ROI on training. The watchmaking industry in the UK have over 2500 workers and below 200 are qualified and rest are provided with the training while working (Statista, 2024). The KPI relevant to the leadership effectiveness is provided as below:

  • Employee satisfaction: this can be used to measure the level of fulfillment the employees have with the leadership in Bremont. This can be obtained through the feedback and surveys of the workers in the company (Ruel et al, 2021). This shows the level of satisfaction that the team have with the policies and decisions of the leaders in the company.
  • Retention rate: This works as a strong KPI that shows the effectiveness of the leadership in the company. Through this, the Bremont can identify the people fulfillment with the company which makes them stay for long time. This improved retention rate shows the people committed to the firm and its policies in a positive manner.
  • Project success rate: effective leadership can be measured by analysing the succession rate of the project in the company. This tells about the time taken in completion of the project, budget and if standards are met or not (Rolls, 2024). This shows the leadership ability in resources allocation, setting standards, etc.
  • ROI on training: The return on training shows the results generated by the workforce after receiving the learning from the leaders. The more effective the leadership is in mentoring, the better output is created by the workforce.

Conclusion

From the above report, it can be concluded that the leadership is focused on providing the guidance to the people in the company and leads them to achieve the firm’s common goal. Management handles the people and activities to make it more effective and efficient in the working. Bremont is the UK based watch maker company that sells the luxury and aviation themed watches. It can also be summarised that the leadership and management attributes in the firm followed are integrity, creativity, adaptability, etc. The company uses the transformational, transactional and situational leadership in the organisation. Moreover, the leadership performance have direct and positive relationship with the organisational success. The firm can improve its leadership by adopting to the combination of various leadership styles.

References

Books and Journals

  • Agustian, K., Pohan, A., Zen, A., Wiwin, W. and Malik, A.J., 2023. Human resource management strategies in achieving competitive advantage in business administration. Journal of Contemporary Administration and Management (ADMAN), 1(2), pp.108-117.
  • Allen, S.J., Rosch, D.M. and Riggio, R.E., 2022. Advancing leadership education and development: Integrating adult learning theory. Journal of Management Education, 46(2), pp.252-283.
  • Benmira, S. and Agboola, M., 2021. Evolution of leadership theory. BMJ leader, pp.leader-2020.
  • Bolman, L.G. and Deal, T.E., 2021. Reframing organizations: Artistry, choice, and leadership. John Wiley & Sons.
  • de Araujo, L.M., Priadana, S., Paramarta, V. and Sunarsi, D., 2021. Digital leadership in business organizations. International Journal of Educational Administration, Management, and Leadership, pp.45-56.
  • Halkias, D., Neubert, M., Thurman, P.W. and Harkiolakis, N., 2022. The multiple case study design: Methodology and application for management education. Routledge.
  • Holmes, A.C., Acker, L.D. and Boettcher, M.L., 2021. Supervision, leadership, and management: Distinct, yet complementary. New Directions for Student Services, 2021(175), pp.19-30.
  • Mahdi, O.R. and Nassar, I.A., 2021. The business model of sustainable competitive advantage through strategic leadership capabilities and knowledge management processes to overcome covid-19 pandemic. Sustainability, 13(17), p.9891.
  • Munsamy, M., Dhanpat, N. and Barkhuizen, E.N., 2023. The development and validation of a digital leadership competency scale. Acta Commercii-Independent Research Journal in the Management Sciences, 23(1), p.1057.
  • Porfírio, J.A., Carrilho, T., Felício, J.A. and Jardim, J., 2021. Leadership characteristics and digital transformation. Journal of Business Research, 124, pp.610-619.
  • Rolls, J., 2024. The transformational leader: The wellspring of the learning organization. In Learning organizations (pp. 101-110). Productivity Press.
  • Ruel, H., Rowlands, H. and Njoku, E., 2021. Digital business strategizing: the role of leadership and organizational learning. Competitiveness Review: An International Business Journal, 31(1), pp.145-161.
  • Schiuma, G., Schettini, E., Santarsiero, F. and Carlucci, D., 2022. The transformative leadership compass: six competencies for digital transformation entrepreneurship. International Journal of Entrepreneurial Behavior & Research, 28(5), pp.1273-1291.
  • Shamsiya, A., 2023. HR Management And Coaching In The Innovative Economy As A Method Of Business Management. Modern Science and Research, 2(10), pp.712-717.
  • Sivaruban, S., 2021. A critical perspective of leadership theories.
  • Ullah, I., Mirza, B. and Jamil, A., 2021. The influence of ethical leadership on innovative performance: Modeling the mediating role of intellectual capital. Journal of Management Development, 40(4), pp.273-292.

Online

  • Bremont, (2025). Bremont. Online. Available through: <https://www.bremont.com/>
  • Bremont, (2025). Our philosophies of watchmaking. Online. Available through: <https://www.bremont.com/pages/our-philosophies-of-watchmaking>
  • Bremont, (2025). The journal. Online. Available through: <https://www.bremont.com/blogs/blogbook>
  • Statista, (2024). Number of enterprises manufacturing watches and clocks in the United Kingdom (UK) in 2024, by employment size band. Online. Available through: <https://www.statista.com/statistics/476630/uk-enterprises-watches-and-clocks-manufacturing-by-employment-size/>

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