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This report shall outline a research-informed reflection on a proposal concerned with a media-based organization. The additional attributes of this report shall further discuss the critical explanation concerning theoretical context that provide a personal reflection that about media strategies employed by the organizations.
The major work concerned is closely related to the identification of racial disparities mostly endured by Black Asian and Minority Groups (BAME). In order to, establish suitable credentials for media evidence and media effects, the selected organization is considered to be the“School of education.;Moreover, the conducted research study also suggests that the likelihood of social participation in university causes for BAME students is generally regarded to be higher as compared to other students.
According to the research work identify disparity among BAME students, it has been discovered that the majority of university staff employ a blind eye to identify their complicated and disregarded lifestyle.The additional substance of organizational performance contributed by the research work can be anticipated by outlining the overall satisfaction levels of BAME students. Accordingly, higher concentration of BAME students endures a low satisfaction level in their study modules to garner higher educational rewards, thereby impacting their overall academic success. The additional substances of the organizational performance are based on the research work which is anticipated with the research work.
The media production summary based on the specifications agreed with clients as well as the scope of work conducted by the University of Hertfordshire.The additional substance of the organizational performance is correctively measured by the “School of education.;
In order to, ascertain specifications agreed with the client, advocates have been hired to facilitate swift and prompt adherence to uplift the wellbeing of BAME students. The additional impetus agreed upon by clients further encourages the usage of a hybrid educational curriculum, which ensures the usage of both study materials as well as other new-age techniques. Specifications agreed with clients also encourage the hiring of alumni speakers and workshops shall also be conducted regularly to uplift the morale of BAME students in the university.
Subsequent specifications agreed upon with clients also encourage the need for media amplification to understand the issues and complexities endured by BAME students during their normal academic tenure. This research is conducted and agreed upon with the client by ensuring bi-monthly workshops are being organized to facilitate higher interaction and skill-building prospects for BAME students. The incremental usage of media-driven responses also helps to evaluate the exposure of BAME students concerning psychological responses to certain situations.Higher concentration is the major purpose which is following by the “School of education ;which is puts positive impact on the academic success.
A detailed emphasis on identifying the reaction of BAME students to maintaining the status quo of BAME students is considered to be the additional scope Which is conducted by the research. The second important metric of evaluating media production summary further consists of identifying the scope of work conducted. In order to, ascertain the scope of work conducted, the media role is further deemed to be a necessary aspect for attaining higher reactions for BAME students. Sometimes additional scope involves the identification of mainstream communication channels employed by the University of Hertfordshire. All the above-mentioned scope of work conducted is deemed to be necessary for outlining the overall effects of social situations on BAME students.The third important metrics is communicational strategy which is evaluating about the necessary aspects of “School of education.;
The critical discussion and analysis shall be further conducted by employing a theoretical framework and theoretical contexts.
A theoretical study based on the ideas and principles which is related to the particular subject by using practical aspects. A theoretical approach is formulated with the hypothesis which is makes strong impedimental support to the students of “School of education. ;Theoretical framework and context further consist of important theories, which are briefly discussed as follows.
The role of suitable media communication tools is further deemed to be essential as it contains the capability to highlight social discrepancies endured by BAME students. As per illustrations and explanations of Wargo (2019), this theory is generally regarded as a basic theoretical stage, where the emphasis is laid on media production by suitable communication tools. The first key theoretical framework associated with media production consists of the media production theory.This can be further facilitated and broadcasted in a structured manner, which highlights major conflicting areas endured by BAME students to ensure swift resolving of problems and encourage a higher level of participation and satisfaction from BAME students.
The second important theory is considered to be the agenda-setting theory. Goncalves and De Santo (2022), expressed and opined that the agenda setting theory involves two major levels of agenda setting. Agency setting theory is mainly considered to be a relevant to facilitates direct media coverage that find out the relevance of social issues faced by BAME students. The first level of agenda setting mainly filters out irrelevant issues and refines the media relevance based on effects on BAME students. The second level of an agency setting theoryfurther involves adherence to attribute silence, where a major emphasis is provided on refining the thinking about certain social issues.
The third important theory of media production is widely regarded as the classical rhetorical theory. As per explanations and illustrations of Tevi and Koslow (2018), a classical rhetorical theory is considered to be a vital theory, where the art of persuasion is highlighted. In order to make the art of persuasion more productive additional importance and adherence are needed to be provided for three factors the speaker, the message and the audience. A clear presentation of all these attributes is further deemed to be necessary for identifying the important issues endured by BAME students at the University of Hertfordshire.
The fourth important theory for media production is considered to be the direct effects theory. As per critical explanations and illustrations of Hui et al. (2021), direct effects theory mostly consists of the portrayal of social issues by the mainstream media in a propaganda manner. This theory is generally discarded in the modern day and age as it does not facilitate healthy communication to understand the issues faced by BAME students. Moreover, the basic nuances of this theory are further considered to be complex and require precise understanding and knowledge regarding the social disparities endured by BAME students.
The fifth most important theory of media production is considered to be the framing theory. As critically explained and opined by Hameed and Khan (2020), framing theory mainly encourages the development of mass communication by media houses to seek higher orientation and attraction from participants including BAME students. Adherence to choices and influences in the socially based media effects is also highlighted to encourage successive growth and progression of BAME students. The application and implementation of framing theory also prioritize the content of media coverage that needed to be broadcasted to outline the daily social issues endured by the BAME students in their respective lives.
The sixth important theory of media production is considered to be the cultivation theory. As stated, and narrated by Stein, Krause and Ohler (2021), cultivation theory mainly focuses on the media effects for examining the lasting influence of key media channels. The key media channels mainly involve television, social media and websites, which help to identify the overall social impacts endured by BAME students.The relevance and significance of cultivation theory are further influenced by attracting a large number of viewers by displaying refined content further highlighting the social and communal disparities hugely endured by BAME students.
The seventh important theory of media production is considered to be the cognitive dissonance theory. Vaidis and Bran (2019), narrated and observed that cognitive dissonance theory allows an institution to evaluate the relevance of reality and expectations for a certain issue. Differences arising between expectations and reality are widely regarded as the "perception" factor. Hence, the wide-scale usage of this theory further helps to rationalize the social impacts endured by BAME students by further negating any major biasedness endured due to the disparity portrayed by mainstream media.
The eighth important media production theory is widely regarded as the authoritarian theory. Marcus et al. (2019), critically narrated and explained that the usage of this theory further echoes the ascertaining of centralized control, generally employed by a particular media house. Hence, in order to address the social effects endured by BAME students, meticulous media broadcasting strategies are being employed and possibilities of manipulation remain high.
The ninth important theory of media production is widely regarded as the argumentation theory. Van Eemeren and Verheij (2018), critically expressed and opined that the application of this theory further helps to ascertain a social problem based on key elements including claim, rebuttal, and qualifier. Claim refers to the stage where a certain proposal is being made further defining the impacts faced by BAME students. Rebuttal and Qualifier stages further highlight the falsified claims of different facets to evaluate overall impacts for BAME students at theUniversity of Hertfordshireon a huge basis.
Specific theory indicates today’s mass media, individual researchers are trying to identify minorities to mitigatedifficulties of national policies.Media Ethnic Theorytransforming, evolving and changing numerous policies which is continuously brings opportunities to minimize the crisis. The major challenges of liberal democracies are depending on the specific theory to maintain effective balanced between the individual (Levyet al. 2018). The expression of identity isbelonging in the conclusion and that able to minimize the common difficulties. The political norms of are played narrative role which is easily controls instability. Numerous policies are emphasizing the importance of media which is maintain the common relationship between diversity and politics.The biological objectives are measuring the criteria which is includes major issues by the ethnic diversity.
In order to provide a detailed personal reflection, I shall link the effects of BAME students based on theoretical context as well as identify the various problems and resolutions undertaken. I shall also discuss the various impacts of technological changes in the industry as well as provide a critical reflection of the production process. My further core discussion in this section shall consist of SWAIN analysis and I shall provide a detailed summary of the needs met or remain to be met.
Linking with the theoretical context is deemed to be a vital aspect of the personal and critical reflection process. As per my observations, the best applicable theory is considered to be the classical rhetorical theory as it enables the incorporation of various attributes of social impacts endured by BAME students. Further discussion on the details of problems and resolutions undertaken are further discussed as follows.
The major problem identified as per my knowledge is considered to be the lack of adequate data and information highlighting the social impacts endured by BAME students. As per my knowledge and basic understanding, finding reliable problem-solving techniques is further deemed to be necessary for encouraging improved social status quo for BAME students. Major resolutions can include the division of social impetus work across various facets of the University of Hertfordshire. The additional area of conflict and problem observed by me consists of employing a cumbersome process to ascertain the overall impacts of social disparity among BAME students.Hence, a coherent and collaborative effort can be further put in to ensure harmonized social status for BAME students as well as provide favourable daily life prospects for students. My understanding suggests that these collaborative efforts shall further cater to a higher number of students as well as diversify the institution in a compounded manner.
In addition to identifying various problems and seeking reliable solutions, I feel that examining the overall impacts of technological changes in the industry is further deemed to be an essential component. I believe that the impact of technological changes can be further measured based on adverse and favourable aspects. The adverse impacts could be regarded as prolonged negligence to gleefully implement new-age technological changes in University of Hertfordshire.My observation suggests that technology is making rapid progress in the modern day and age and it could be strategically deployed as a catalyst for catering to better social regard for BAME students.My observation states that this could be facilitated to cater to better education opportunities for a certain section of students by comprising the well-being of BAME students.Technological challenges are major issues which is controlled by the favourable aspects of “School of education. ;
The favourable impacts of technology can be further classified as rapid improvements being ensured to uplift the educational quality for BAME students.
The critical reflection of the production process is further influenced by the conduct of SWAIN analysis. I shall further discuss the SWAIN analysis concerning my attributes in the below-mentioned section.
A primary aspect of the SWAIN analysis mainly caters to the strengths I developed to understand the impacts of social causes on BAME students. My core strength lies in the identification of the streamlined production process, where filming, media correspondence, and distribution of content play a pivotal role to display the social disparity endured by BAME students.Hence, the deployment of new-age technological prowess can further enable harmonized social culture and status quo for BAME students to enjoy prolonged sustainability and durability at the “School of education. ;
As per my observations and knowledge base possessed, I feel that the overall media production process is lengthy and could be curtailed in certain facets. The additional weakness identified by me also includes the presence of a smaller sample size to extract suitable findings of social disparity among BAME students. My observations also critically explain the cumbersome interviewing process. I believe that the interview process employed by the University of Hertfordshiredoes not comply with community-based thoughts catered for BAME students. Moreover, I critically feel that the majority of interviews conducted present biased and partial results, which negatively influences the overall impacts endured by BAME students.The weakness of “School of education ;is depending on interview process which is critically identify the suitable findings.
My achievements and accomplishments during the entire project duration consist of keenly evaluating the overall impacts of social disparity endured by BAME students. During this period, I also met various BAME individuals and students, who seem to be polite and well-mannered. My achievements and accomplishments further consist of knowing BAME students on an individual note as well as helping them locate their potential areas of deficiency. I also managed to obtain valuable media-oriented information about BAME students by conducting various techniques including "campaign coherent stories" and "deployment of campaign materials".
As per my observation and experience, my interests met by me mainly include the facilitation of high participation in regular academic sessions by BAME students. I also met interest in the identification of roles portrayed by media organizations and media channels for the facilitation of favourable social status for BAME students.The additional interests met from my end further include encouraging and spreading positive awareness about the academic success of BAME students at the “School of education. ;
4.4.5: Needs Identified and Statement whether needs were met or remain to be met
Major needs identified include the maximized role of governmental bodies to cater to favourable social status for BAME students. This need is largely regarded as work-in-progress and large-scale strides are needed to be implemented for facilitating higher social status for BAME students. Hence, this need remains to be met by the University of Hertfordshire.
Based on the above discussion it can be concluded that, various impacts of social status borne by BAME students at large. The additional impetus of this report has further outlined setting up workshops as a critical element agreed with the client. Moreover, this report has also discussed the theoretical applications relevant to media production, where classical rhetorical theory is deemed to be closely associated with social impacts faced by BAME students. In this report, major areas of interest needed to be met further involve the maximized role of governmental and federal bodies and this need still remains to be met by the University of Hertfordshire.
Goncalves, L. and De Santo, E.M., 2022. Unpacking the process: how agenda-setting theory explains the case of creating large-scale marine protected areas in Brazil. Environmental Politics, 31(2), pp.205-225.
Hameed, I. and Khan, K., 2020. An extension of the goal-framing theory to predict consumer's sustainable behavior toward home appliances. Energy Efficiency, 13(7), pp.1441-1455.
Hui, N., Biswas, D., Banerjee, T. and Kurths, J., 2021. Effects of propagation delay in coupled oscillators under direct–indirect coupling: Theory and experiment. Chaos: An Interdisciplinary Journal of Nonlinear Science, 31(7), p.073115.
Levy, S., Gvili, Y. and Hino, H., 2021. Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: the pivotal role of intercultural factors. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), pp.2608-2632.
Marcus, G.E., Valentino, N.A., Vasilopoulos, P. and Foucault, M., 2019. Applying the theory of affective intelligence to support authoritarian policies and parties. Political Psychology, 40, pp.109-139.
Stein, J.P., Krause, E. and Ohler, P., 2021. Every (Insta) Gram counts? Applying cultivation theory to explore the effects of Instagram on young users’ body image. Psychology of Popular Media, 10(1), p.87.
Tevi, A. and Koslow, S., 2018. How rhetoric theory informs the creative advertising development process: reconciling differences between advertising scholarship and practice. Journal of Advertising Research, 58(1), pp.111-128.
Vaidis, D.C. and Bran, A., 2019. Respectable challenges to respectable theory: cognitive dissonance theory requires conceptualization clarification and operational tools. Frontiers in Psychology, 10, p.1189.
van Eemeren, F.H. and Verheij, B., 2018. Argumentation theory is a formal and computational perspective (pp. 3-73). College Publications.
Wargo, J.M., 2019. Lights! Cameras! Genders? Interrupting hate through classroom tinkering, digital media production, and [q] culturally sustaining arts-based inquiry. Theory Into Practice, 58(1), pp.18-28.
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