Explore international trade strategies for olive oil export with insights on market demand, competition, and regulations in UK, Brazil, and Thailand for effective business expansion assignment help writing.
International trade means the exchange of goods, services and capital across international boundaries to increase market share and business expansion. The report will be based on Señorío de Begué, an organization in Spain that sells and distributes olive oil. Students seeking detailed analysis can benefit from assignment help writing to evaluate the external situation of countries in Europe, Latin America and Southeast Asia as the company wants to expand its business internationally. It will also outline the advantages and disadvantages of market products in each country and highlight one country best for expansion.
Señorío de Begué is engaged in the sale and distribution of Olive Oil all over Spain. The product is edible oil featuring a yellowish-green colour obtained from the pulp of the olives. It is high in monounsaturated fatty acids. The product is used for various purposes such as cooking as a salad oil, as toilet soap and as an emollient (Diamantakos et al, 2021). The product Olive Oil has several uses as a result, it has high demand in Spain as well as other markets globally.
The olive oil sector of Spain is quite big. Spain has been set as one of the leading countries in regards to the production, sale and export of olive oil. Average sales of the sector include 140,000 tons per year in recent sessions while 60% of fate for the export market (Olive Oil from Spain, 2025).
Referring to Porter`s five forces, it is identified that competitor rivalry in the sector of olive oil is high. Porter's five forces are used by the business to recognize and evaluate competitive forces within the industry (Shi, Agbaku and Zhang, 2021). The main competitors of the Señorío de Begué are Deoleo, Knolive Epicure and so more. Porter`s five forces are as under:
| Forces | Influence |
| Competitive Rivalry | High due to the large number of companies engaging in olive oil sales and distribution. |
| Supplier Power | Less availability of competitors |
| Buyer Power | High as there are several dealers in Olive Oil |
| Threat of substitution | High due to less switching cost |
| Threat of New Entry | Less threat as entry into the industry required rigid documentation and due to existing competition |
The 3 countries for export of Olive oil of Señorío de Begué are the United Kingdom from Europe, Brazil from Latin America as well and Thailand from Southeast Asia.
6 Years | PhD
United Kingdom: PESTLE analysis helps in identifying the external forces that can influence the business (Eierle et al, 2022). According to the PESTLE analysis, it is analysed that government rules and regulations for international business are quite flexible, makes easy for foreign business to do business. Further, the UK GDP grow by 1.2 % in 2024, creating a stable market for new foreign businesses. In addition, an increase in several health-conscious customers resulted in increased demand for olive oil in the UK as it increased good cholesterol levels. Adoption of technology is high in the UK, hence make crucial for foreign businesses to get a competitive advantage.
Brazil: Referring to the PESTLE analysis, Brazil has political stability hence limits the fluctuation in tax policy and trade regulations. Currently, the country's inflation rate is high at 4.83 % making it difficult for Señorío de Begué to grab the attention of customers for its product. The competition level is also high in Brazil due to the presence of various Olive oil suppliers such as Codif Technologie Naturelle SAS.
Thailand: In the context of PESTLE analysis, it is evaluated that Thailand has political stability makes it an attractive environment for foreign businesses. In addition, the economic growth of Thailand is projected at 2.3 to 3.3 % for 2025, building a good base for new businesses. According to the reports, demand for olive oil in Thailand is expected to increase by 1.1% year by year in the upcoming five years (Thailand Olive Oil Industry Outlook, 2025). In addition, several sectors in Thailand effectively use technology like AI, and automation for effective distribution of products.
A market study refers to an evaluation of consumer demand for a product or service as well as identifies the factors that can influence the business. The market study of three countries in regards to expanding the business of olive oil products of Señorío de Begué is as under:
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United Kingdom: According to the market study, in 2022 import of olive oil increased by 26 % as compared to 2021, demonstrating the high demand for the product in the market. In addition, the market is expected to increase 1775.5 million by 2030. The product distribution in the UK required collaboration with different agents including raw material suppliers, logistics services, local agents and so more. For product distribution company requires documentation such as a Distribution agreement, the European Union`s Protected Designation of Origin and so more. In addition, the tariff is generally low or free on the import of olive oil in regards to the Brexit deal, one of the advantages for Señorío de Begué (Brexit deal assures tariff-free trade for oils, 2025).
Brazil: Brazil is one of the growing demand markets for Olive oil in Latin America, during 2023 olive oil consumption amounted to 898 thousand metric tons (Consumption of olive oil in Brazil, 2025). However, it is identified that the market is immensely competitive as the presence of established brands from countries like Italy, Portugal and so more. In addition, for product distribution, the company needed several documents and certifications like Agriculture`s Certification of Original Olive Oil which requires registration. Additionally, the company requires working with local distributors or collaborating with the transportation company to distribute products. Brazil has high tariffs for imports creating disadvantages as increased costs for Señorío de Begué.
Thailand: From the market study, it is evaluated that the Thailand market is dominated by imported olive oil brands, hence it is more competitive. Doing business with olive oil in Thailand first requires an import license and permission from the Department of Mineral Resources and the Ministry of Industry. In addition, requires certification of Thai FDA's certificate.
Each country has their advantages as well as disadvantages while marketing the product.
United Kingdom: Increasing demand for quality products as well as lower or nil tariff is one of the advantages. High demand in the market helps the company to mark its footprint in less time as well as helps in attaining the company`s goals. In addition, good utilization of emerging technology such as artificial intelligence, automation, robotics and so more in the UK market makes product distribution more fascinating (Klingenberg et al, 2022). Compared to this, strong competition is a big disadvantage for Señorío de Begué in marketing its product as well as grabbing the attention of a large customer base.
Brazil: The advantage of the market product includes a growing market for the olive oil product. Increasing demand as well as the presence of efficient local agents and logistics services makes it easier for the company to market its product in an effective as well as efficient manner. On the other hand, relatively high tariff is a great disadvantage for the company as it leads to increased cost of operation as well as importing of goods.
Thailand: Growing market demand, as well as comparatively low tariff rates, are considered an advantage for the company to market its product as it helps the company to import goods at lower prices as a result offer olive oil to customers. On the other hand, as compared to other countries, a relatively small market with a less effective established distribution network makes it onerous for the organization to cater its product efficiently.
From the above evaluation, it is identified that the United Kingdom is one of the best countries for the Señorío de Begué to begin the adventure towards foreign trade. The reason behind selecting the United Kingdom for the olive oil product of Señorío de Begué is the significantly increasing demand for the Olive oil product as demand. In addition, political stability and flexible policy for foreign business enable the company to do business profitably as compared to the other countries. In addition, the documentation and registration process is also flexible which makes it easier for the company to expand its business without any difficulty (Jooss, McDonnell and Conroy, 2021). In addition, the country has adopted several new technologies of artificial intelligence, automation and so more, this helps the company to introduce with working of such technology in business, hence making product distribution more efficient and cost-effective. As a result, expanding the business of Olive Oil in the United Kingdom is more profitable from the perspective of business as well as helps furnish greater satisfaction to the customers. However, the competition level is high but the company with its unique way of offering olive oil able to mark its presence innovatively.
Conclusion
To sum up, it has been articulated that for business growth, increasing customer base and market share, international trade plays a crucial role. The report is based on the company, Señorío de Begué engages in olive oil distribution and intends to export products outside including the UK, Brazil and Thailand. From the present study via conducting market study and PESTLE analysis it is evaluated that the UK is the best country for the company to export its products due to high demand, low tariff rate as well as effective distribution network.
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