Master Maslow's hierarchy and Herzberg's theory applications at Harvest Healthcare to enhance employee motivation, performance, and workplace productivity through proven strategies
Motivation plays the most valuable role in the individual's life and highly contributes to the sense of recognition and achievement. For students seeking assignment helper in UK, this analysis provides essential insights. Motivation is explained as procedure which initiates, directs and upholds goal-oriented attitudes (Elliot and Sommet, 2023). In today's fast-paced world, motivation of employees has become crucial in the workplace as they have to perform multiple activities which create stress on them. Harvest Healthcare, a UK-based leading producers and supplier of quality healthcare related equipment has been selected for this project. This report will develop understanding about the motivation theories which are relevant to the workplace. Further, it will also highlight the applicability of relevant theory on the organisation and its association with the performance.
There are mainly two theories which management team of Harvest Healthcare can apply for motivating employees at the workplace.
Maslow’s hierarchy of needs
This theory was developed by the Abraham Harold Maslow who divided the human needs in five stages from basic to advance. These needs are;
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Physiological needs: It involves basic needs of human such as; food, water, clothing, warmth, sleep and shelter. The human body can’t operate properly if these basic needs are not fulfilled.
Safety and security: This emphasizes on health, job security, family and social capability, safety against injury and harm and financial security (Rojas, Méndez and Watkins-Fassler, 2023). These requirements can be fulfilled by family along with society.
Social needs: It is also known as love and belonging that involves family, friendship, sense of connection, interpersonal relationship, being part of society group.
Self-esteem needs: These needs are related to self-worth, achievement, respect, confidence and respect for others. It is crucial for Harvest Healthcare to meet these needs so that employees can achieve growth.
Self-actualisation: It includes morality, values, creativity, acceptance, inner potential, self-fulfilment and skill development. Harvest Healthcare can motivate its personnel by providing them with the decision making authority which in turns also foster creativity.
Herzberg’s two factor theory
Two-factor motivation theory developed by the Herzberg is content-based theory. It explains two groups of factors which may lead to satisfaction or dissatisfaction.
Hygiene factors: It involves factors such as; interpersonal relations, company policies, relationship with managers or supervision, salary and working conditions. These elements can reduce the chances of job dissatisfaction. If an organisation fulfils these needs of employees then it may boost the employee’s motivation.
Motivating factors: It entails the factors like advancements, work itself, responsibility, appreciation, recognition, accomplishment and possibility for the development or growth. Motivation factors are essential to enhance the job satisfaction (Rai, Thekkekara and Kanhare, 2021). All these factors help to improve motivation level as they fulfil the requirements for development and self-actualisation.
Incentive theory
This motivation theory proposes that management can raise motivation through reinforcement, appreciation, incentives and suitable rewards. The incentive theory suggests that individuals show certain behaviours to accomplish the particular outcome. Based on incentive theory, there are two kinds of incentives such as; positive and negative.
Positive incentives: It is positive assurance which a worker will receive in the exchange for performing their work accurately and achieves goals. For example, recognition, bonuses, promotions etc.
Negative incentives: It is related to punishments, correct errors as well as discourages certain behaviours (Ali and Anwar, 2021). Negative incentives involve demotions, penalties, reduction in salaries and other types of charges.
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Generally, Harvest Healthcare offers two types of rewards or incentives such as; monetary and non-monetary. Monetary rewards are straightforward in the form of bonus, salary hike, and financial compensation if workers work hard. Sometimes, organisation also offers non-monetary incentives like appreciation, promotion, skill development etc. to employees. Usually, Harvest Healthcare undertakes both kind of incentives to increase motivation at the workplace and prepare employees to carry out the challenging tasks.
Upholding high levels of motivation of employees can be a challenging for several leaders because of range of factors which play a huge role in worker motivation. The several factors which may impact Harvest Healthcare’s employees and their performance are enumerated below:
Leadership: In the organisation, leadership holds a valuable place in the organisation to keep their employees motivated. All actions and behaviours of the leaders can either facilitate to the employees or impede the work environment and therefore affect the worker motivation. An effective leader always provides support to the employees and encourages them to do their tasks in an effective manner which helps the company in achieving their goals.
Organisational culture: Workplace culture can considerably affect the behaviour as well as performance of the workers. It offers much-needed framework for the company’s vision, goals, mission and strategies. A positive workplace culture facilitates workers to understand their job and increase engagement in work (Basalamah, 2021). An effective culture helps in boosting employee motivation at the workplace by providing opportunity to grow and thrive. A good culture motivates the employees to express their opinions and creative ideas which further help to increase performance.
Work-life balance: Balance between work and life is must for the employees. Moreover, poor work life balance leads to stress, anxiety and reduce the interest in work. On the other side, a healthy and optimistic balance between work & life allows workers to handle their personal and professional work. It helps workers to be more motivated and less stressed that directly improve the performance and productivity of the employees.
Career development opportunities: A company that offers the career growth opportunities can easily increase the motivation and performance of employees. Organising training programs at workplace is one of the best way to improve the skills and knowledge so that employees can develop their professional life (Sitopu, Sitinjak and Marpaung, 2021). By acquiring skills, the employees perform their work in an accurate manner and do less mistakes.
Recognition: Appreciation and recognition is considered as the primary source of the positive reinforcement which helps in boosting the employee motivation. According to the research studies, workers admitted that they did work efficiently if their hard work and efforts were appreciated at the workplace. Recognition intensely influences the motivation through reinforcing the attitudes and behaviour of the employees which lead to accomplishment.
Meaningful work: There is no doubt that if workers find the particular work meaningful then they take more interest in their work. Therefore, it is essential for the company to give meaningful work to increase the motivation of employees. When workers see their work as impactful as well as purposeful, then they are more dedicated to their job as they desire to make positive impact. It also facilitates the employees to meet their requirement to achieve life aims and make a change in the world.
Maslow’s hierarchy of needs is widely utilised theory worldwide. After Covid-19 pandemic, the Harvest Healthcare started to focus more worker’s motivation. The firm applies the Maslow’s Hierarchy of Needs theory in the workplace to increase motivation. It can help to understand how an organisation addresses the requirements of their workers. The detail application is given below:
Physiological needs: Harvest Healthcare offers competitive & fair wages and large range of benefits to its employees, making sure that employee’s basic requirements are fulfilled (Harvest Healthcare, 2024). In this context, firm offers enough salaries and other benefits to its employees so that their basic needs get fulfilled. The organisation also offers flexible working culture to the employees so that they can work without any stress. Adequate amount of break for rest is also provided by Harvest Healthcare to their employees which helps in meeting the basic needs.
Safety needs: Harvest Healthcare offers job security to their workers by stable employment agreement, safety rules in their supermarkets and stores and organised workplace with appropriate guidelines. The organisation always ensures the safety of their employees so that can work in the workplace without any fear. Harvest Healthcare also offers the insurance so that employees can utilise it whenever required. Furthermore, Harvest Healthcare offers the health and life insurance to workers that provide security to their staff members. The organisation also has an excellent retirement plan which benefit workers after competing service.
Social needs: Harvest Healthcare highly pays attention on the fulfilment of social needs of their staff members by promoting them. The organisation also tends to make focus on building a good culture, teamwork, collaboration, diversity and inclusivity. By their culture, Harvest Healthcare makes sure that staff members feel connected as well as valuable part of the large group (Hajiali et al, 2022). The firm offers the flexible schedule as well as paid time off ton workers. The organisation also encourages their each and every employee to take part in the decision-making procedure and give creative ideas. Harvest Healthcare hires the people of different background and builds diverse workforce to promote diversity.
Self-esteem needs: It is the most crucial for the organisations to offer rewards to the staff members for their hard work or after completion of the project. It can help to meet the self-esteem needs. Harvest Healthcare focuses on these needs and provide awards to the employees when they successfully completed the project. It facilitates to increase job satisfaction among employees and boost their trust towards the company. The company has employee recognition scheme that supports the worker’s esteem. All these approaches help in meeting the self-esteem needs of the workers.
Self-actualisation needs: Harvest Healthcare fulfils the self-actualisation needs by introducing apprenticeship programs, training programs and career progression opportunities. The company organises the on-job training sessions that allow employees to improve skills and get knowledge with their job (Harvest Healthcare, 2024). In addition, the organisation also offers opportunity of private practice which allows the employees to get knowledge and perform best in their field. Through personal and professional development, employees meet the needs of self-actualisation.
Harvest Healthcare applies the Maslow’s hierarchy of needs which is a motivation theory in the workplace to improve the motivation of workers. The company believes that motivation theory help to increase engagement of the people in the job even they have to work on complex project. There are the different impacts on the performance because of the effective application of the Maslow’s theory in the workplace.
Boost employee engagement: Maslow’s theory highlight the significance of the satisfying the requirements of the employees. Through addressing these requirements, the leaders or managers can boost engagement that is the predictor of effective performance. For instance, if workers feel that their advanced level needs are fulfilled then they are encouraged to do job in an innovative manner.
Enhanced job satisfaction: When Maslow theory is implemented efficiently then it highly contributes in improving satisfaction with the job (Kuswati, 2020). By fulfilling the needs whether it is basic needs like food, drink or higher level need like skill development, the company can increase job satisfaction among employees.
Help in goal setting: Maslow’s theory of motivation focuses on the goal setting which recognized as a major factor that improves the performance level of employees. Challenging goals can be made by the employees by getting proper motivation can lead to high level of performance. When workers know how their individual goals align with the company’s objective then they are more committed to their work and remain focused.
Develop creativity: It is obvious that if the company provides sufficient motivation to their employees then it can encourage them to do their work in a different way. When workers in the workplace are inspired through sense of competence and autonomy, then it allows them to explore different ideas to complete the work and helps in achieving the organisational goals (Rivaldo, 2021). Therefore, it can be said that motivation theory provides lots of benefits to the business organisation.
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Conclusion
As per above report, it can be concluded that motivation is one of the crucial factor in the organisation. Motivation helps the employees to increase their interest and engagement in job. By motivation, employees can easily work in tough or complex situation. Maslow’s hierarchy of needs, Herzberg’s two factor theory and incentive theory are most useful and relevant motivational theory for the organisation. Harvest Healthcare which is a leading healthcare supplier applies the Maslow’s motivation theory at the workplace to meet the basic as well as advance needs of their employees. Motivation theory also helps the organisation to improve the performance and productivity of employees.
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