Explore the BMM3013 assignment sample on starting a sandwich bar, marketing strategies, SWOT & PESTLE analyses, and competitive edge to excel in your business coursework today.
Fundamental of marketing refers to that strategic process through which business exchange offerings and communicate with customers. This concerns value for society, partners, clients and consumers at large. The report will be based on a business idea based on sandwich bar, this is offering wide range of sandwiches. Students seeking thorough guidance can use assignment help writing to better analyze the business idea overview and competitive advantage. The report will shed light on the overview of the business idea and competitive, competitors advantage analysis. The report will delve into proposed target market within the business.
Armandillo Delights sandwich is one of the attractive and unique start of bar located in the Willesden’s vibrant community. The idea develops from the major gap within the market related to the gourmet sandwich options, innovative and high-quality choices. Understanding the increasing needs for the sandwiches artisanal created with the ingredients which are premium. The sandwich Bar aims to experience via joining the exceptional services of consumers, culinary creativity and welcoming environment. The major motivation based on the idea which offers the local residents, students and professionals with the satisfying and convenient meal options. Major focus on the local sourced and fresh ingredients and the capability to personalise sandwiches differentiate from the rivals.
7 Years | MA
Moreover, the business emphasises on attracting environmentally aware and health conscious consumers via focusing on the sustainable practices. This involves the sourcing from the suppliers locally and sustainable packaging. The business also focuses on the increasing trend of chef inspired flavours and consumer seeking unique experiences. The business can features an effective and unique menu which can involve the salads, soups, Paninis, wraps and subs. The effective strategic location within high road of Willedsen makes sure about the accessibility and visibility as well.
Evaluating external environment plays a major role for novel business to thrive mainly start ups such as the sandwich bars like Armandillo delights.
PESETLE Analysis: The PESTEL analysis assesses the aspects based on the Political, economic, social and technological. These are providing the insights within the risks and opportunities.
Political factors: The government of UK focuses on the offering support to the start ups of small business via the funding and tax reliefs programs. These provide the encouraging and supportive environment for the new business. On the other hand, the compliance of regulatory, like as safety standards of food, it needs to be aligned to.
Economic factors: Fluctuating levels of disposable income and increasing inflation within the UK provides the major challenges. On the other hand, the needs for the high quality and affordable options align with the customisation and emphasis on quality of the Armadillo delights is robust. This might capitalise the gourmet sandwiches and offering rivalry prices.
Social factors: Developing choices of the consumers for the meals based on health conscious and ingredients which are locally sourced (Plank et al, 2020). This needs to be line up with the focus of the Armadillo delights on the customisation and quality. Moreover, the trend of ordering convenient meals and eating out is developing, mainly within the settings of Urban such as Willesden.
Technological factors: The technology plays a major role within the engagement of consumers. Focusing on the delivery apps, online ordering systems and social media marketing will boost the convenience and visibility, appealing the consumer base.
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Legal factors: The effective compliance with the environmental regulations (eco-friendly packaging), hygiene standards and employment laws would be important for the effective operations (PESTLE Analysis of the Food Industry, 2023).
Environmental factors: The demand of the consumers for the eco-friendly provides an effective opportunity to make the effective reputations via utilising the sustainable practices. This includes the local sourcing and recyclable packaging.
SWOT Analysis
Strengths: The effective emphasise, premium ingredients, unique menu offerings and strong emphasise on he experience of the consumers.
Weaknesses: The high reliance on the vulnerability and local suppliers, high investment to downturns of the economic (Pride & Ferrell, 2022).
Opportunities: Untapped local market, increasing the health conscious trends and utilise the technology based on the operations and marketing (Sandwich shop business SWOT analysis, 2023).
Threat: Established rivals, developing costs of ingredient and potential shifts within the preferences of the consumers.
Understanding the competitive benefit and competitors are important for the effectively positioning the new business idea of the Armadillo sandwich bar within the market of Willesden. The framework of the Porter’s five forces offers the valuable lens to assess the opportunities and competitive pressure within the industry of sandwich bar. This is permitting to craft the sustainable growth strategies.
Current competitors
Bagel with shake: An established and known local eatery which is known for the community connection and traditional sandwiches (Bagel with shake, 2023).
Chain sandwich shops: Well established franchises provide the gourmet sandwiches along with the ingredients which are premiums, like as Subway and Pret A Manger.
Independent cafes: The Smaller serving establishments’ casual option of dinning and artisanal sandwiches.
Competitive advantage: Armadillos delights of the different competitive benefits involve:
Chef Driven menu: The effective unique selection of the customisable sandwiches of gourmet and innovation.
Locally sourced ingredients: Focus on the high quality and fresh ingredient supports the sustainability and superior taste (Belew & Elad, 2024).
Community engagements: The strategic development within the different local events boosts the brand awareness and loyalty.
Prime locations: Foot traffic and high visibility on the high road of Willesden makes sure about the ongoing consumer flow.
Technology integration: Utilisation of the loyalty programs, online ordering systems and social media boosts the engagement and consumer convenience.
Porter’ five forces analysis: The porter’s five forces analysis plays a major role for the effectively understanding the aspects and competitive landscape which can affect the profitability.
Threat of new entrants (Moderate): While introducing the sandwich bar needs the major and moderate investment. The business reduces the threat along with the brand positioning and distinctive menu.
Bargaining power of suppliers (Moderate to high): Dependecy on the suppliers locally for the major premium ingredients might result within the limited flexibility and higher prices. This is developing the effective relationships with the suppliers play a major role.
Bargaining power of buyers (High): The consumers are having the different dining options (Toxirovna, 2024). The business can resolve it by providing the memorable dining experiences, competitive pricing and superior quality.
Threat of substitutes (High): The different alternatives such as homemade lunches, meal kits and fast food exist. The effective differentiation via the health conscious and unique flavour offerings offer help in reducing the risks.
Industry rivalry (High): The presence of the well known rivals can boost the competition. The business focuses on the community engagement and culinary creativity offers the competitive edge.
In order to makes sure about the Armadillos Delight sandwich bar’s success within the Willesden to boost the consumer base. The STP framework plays a major role in resolving and defining the major requirement for the effective target market. The efficient and structured approach permits the business to make the distinct brand identity and market efforts.
Segmentation: The market segmentation mainly divides within the effective audience into the manageable and specific groups related to the offered characteristics:
Demographic segmentation: Age: Students, families and young professionals from 18 to 35 age, high and middle income groups which can value the dinning with the quality.
Geographic segmentation: This emphasise on the workers, students and residents around and in the Brent and Willesden (Morrish & Jones, 2020).
Psychographic segmentation: The food enthusiasts who are focusing on the gourmet experiences and artisanal. The individuals who are health conscious focusing on the ingredients with the high quality and fresh as well.
Behavioural segmentation: The consumers who are looking for the fast meals at the time of casual dining and lunch breaks experiences. Repeat the drawn of consumers to the community engagement and loyalty programs.
Targeting: Based on the factors of segmentation, the major target markets:
Local residents: The individuals and families who are looking for the high quality and convenient meals.
Professionals: Commuters and office workers requiring the satisfying and quick lunch options.
Students: The younger consumers who are budgeting conscious particularly attracted by the personalised, healthy and affordable options.
Positioning: The positioning plays a major role to differentiate the business from the rivals. The brand would be effectively positioned as the customisable gourmet sandwiches and premium bar dishes made with the high quality and fresh ingredients (Evans et al, 2021).
Product quality: Focusing on the locally sourced and fresh ingredients along with the innovative recipes.
Consumer’s experiences: Making a welcoming and Cozy ambiance with the effective services.
Convenience: Providing the take away options and online ordering, extended hours for the consumers who are busy.
Product: The Sandwich bar provides the wide range of foods such as salads, soups, Panini, wraps and gourmet sandwiches with the locally, fresh and high-quality sourced ingredients. Major emphasises on the health conscious, personalise and unique flavour offerings to attract the different dietary preferences. The chef driven and seasonal specials innovations would be encouraged the repeat purchase and menu exciting.
Price: The pricing is mainly rivalry and with the high-quality products. The insight based on the value for money involves. The tiered pricing to attract the professionals and students are budget conscious eager to pay for the healthy and gourmet options. The bundle deals like as combos’ o meal to offer the effective savings on the beverages and food. The programs of the loyalty to effectively reward the consumers, are repeating the services with the free items and discounts.
Place: The Willesden High Road which is a strategic location makes sure about the accessibility and high foot traffic for the market. This is involving the students, professionals and local residents. Both the take away and dine in options would be effectively available, with the delivery and online ordering via the platforms of the third party such as Deliveroo and Uber Eats to boost the convenience.
Promotion: The efforts of the promotion would emphasise on the community engagement and brand awareness. By making use of the social media platforms such as Facebook and Instagram to promote events, share the consumer testimonials and highlight the menu (Ritter & Schanz, 2019). The collaboration with the schools, businesses, posters and flyers will boost the visibility. The student discounts, loyalty cards and offers of the grand opening will effectively encourage the retention and trail. Sponsoring the activities based on the community and hosting local events to develop the loyal consumer base and create the goodwill.
People: The staff would be effectively trained to offers the effective consumer services, making sure that every guest can feel valued. Hiring the team with the experts with the hospitality and culinary experience would boost the brand commitment and consumer experience.
Process: The streamlined procedures would make sure about the consumers satisfaction and effectiveness. The brand focuses on the quick services for the delivery and also takeaways. The major emphasises on the Effective online ordering via the user-friendly apps and websites.
Physical evidence: The ambiance which is Cozy of the bar, focused on the branding and appealing decor, would make the welcoming environment. Eco-friendly utensils, branded napkins and packaging with the high quality will boost the sustainable and premium image of brand.
Conclusion
The business idea showcases the creating unique space and passion for the food in which the convenience, flavour and quality converge. Via resolving the preferences and needs of the locals, the Armadillo sandwich bar encourages to be beloved place within the whole Willesden. Through resolving the competitive pressure and unique strengths indentified via use of Porter’s five forces. The Sandwich bar can be effectively positioned to develop effective foothold in the market of Willesden and boost the loyal base of consumers. The business carries the major strengths and focusing on reducing the weaknesses within the competitive market.
References
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