Market and industry trends refer to various changes and fluctuations that are occurring in the particular field. This trend helps in determine customer behaviour and assist in forming policies to cope up witha changing environment. This report is based on industry trend analysis of the Tesco in UK. Tesco is the leading retail company in UK, which provides variety of consumer goods such as clothing, groceries, furniture, toys, software etc. Market share of Tesco is 27.3% and annual revenue of £60.25 billion in 2023 (Annual revenue of Tesco, 2024). This report will include external, organisation, change and stakeholder analysis of Tesco for determining industry trends.
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Main Body
Importance of managing changes
Each organization aims at managing the changes as it will assist in efficiently achieving the organization's objective. An organization works in a dynamic environment that requires the company to pay emphasis on fulfilling current needs and demands of individuals, which assist in maintaining stability in the industry.
Poor communication and lack of clarity behind the motive of implementing changes in organization result in resistance by employees.
TQM: This model of operational management emphasis on managing long term customer; satisfaction by improving services, product quality and process of manufacturing. This is the most effective method for managing operation as it focused on customer and aims at overall improvement. This method emphasis on four core pillar which involves customer focused, Process orientated, Employees involvement and continuous improvement. Tesco is implementing TQM strategies by adopting bench marking techniques in its operation. This technique involves determining and establishing objective of the organisation and the actual outcome will be compared from the set standard. This helps firm in identifying the deviations that has occurred in the quality of product and correctives measures has been established which assist in overcoming all deviations.
To successfully implementing these strategies, Tesco should be focused on achieving efficiency and effectiveness in its operation (Serravalle et al, 2019). This has been achieved by introducing integrated technology and developing new products which assist in creating reputation and goodwill. Tesco should develop a quality management team which ensures quality of product and services by monitoring each retail stores. Human resource management also plays a significant role in implementing this strategy Training and development session should be conducted within firm, which assist in developing new skill and support in efficiently fulfilling organisational objective.
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Stakeholder analysis refers to determining all individual and organization that are interested in the operations of Tesco. This analysis helps in providing information regarding the power an individual is having in impacting the decisions of the company and the amount of interest in profitability position of Tesco. Following is the stakeholder matrix of the Tesco:
| Minimal Effort (Low power low interest) Ecological groups State authority Councils |
Keep Informed (Low power, High interest) Trade union Employees Managers |
| Keep Satisfied (High power Low interest) Shareholders Customers Media |
Key player (High power, High interest) Top level management Investors Government |
From the above analysis, it has been identified that government and top level management of company is having high power to form polices and regulation in the firm (Permana, Purba and Rizkiyah, 2021). Employees and manager are having high interest as organization profit will determine their stability and overall financial position but does not have power to form polices and strategies. Media and customer has power to create positive and negative image in the market which requires firm to adequately communicate with them and aims at fulfilling their needs and demand. Environmental groups and council are neither interested in the profitability position nor are they having rights to take decision for organisation.
Conclusion
By summing up the report it has been determine that identifying industry trends is necessary for maintain sturdiness within the industry. Kotter theory of change management should be used by Tesco which assist in effectively implementing changes in organization operations. It has been determine that total quality management is most effective strategies by which operation of Tesco could be managed. Investors and government is having high interest and high power where as councils and state authority is having least interest and power in the Tesco.
References
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