Mirai Sense is an AI-driven platform that analyses user behaviour, attention, and emotions to improve digital experiences. It helps organisations enhance usability, engagement, and decision-making across industries like marketing, e-commerce, and UX/UI design.
Mirai Sense is an ahead-of-time software solution that aims at helping users to make correct decisions by tracking their behavior through techniques such as EEG data capture, eye tracking, face emotion identification, and AI analysis. The platform’s primary purpose is to cater to organizations, companies that want to improve web presence and user engagement. It is mainly used to provide detailed information about how users approach websites, products, and content to enhance decision making regarding users, content, and products within organizations. Mirai Sense will revolutionize usability testing and market analysis, in a way that is user-centered, comprehensive, real time, thus leading to a more natural, imaginative, and effective use of the digital interface (Pillon et al. 2024). The main idea of the platform is based on the measurement and analysis of thoughts, attention, and even emotions of the user during the interaction with digital platforms. It allows businesses to modify and apply to their specific digital content and strategies in order to improve usability and design, thus increasing the probability of customer satisfaction and the overall success of business. It caters to many industries like market research, e-commerce, digital marketing, and even UX/UI design and makes itself out as one of the tools fundamental for understanding user behavior on a more profound level.
7 Years | MA
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Since Mirai Sense is largely sold to businesses and organizations as a mostly SaaS service, it’s advertising platforms should align with that end-user type. At present, the part of the platform that could be utilized for digital marketing is the website as well as accounts in social media however, as for E-Marketing Campaigns, it might be extended to emails. Homepage is the most important part of the platform where customers can see what the platform offers, find out more about its success stories and would be able to sign up for a demo (Naudin & Lemaire 2024). Customers have spoken through the social media platforms LinkedIn, twitter and instagram where they have posted to advertise and market the product pointing out it’s the best and has helped many customers, a post that gains many comments is created. Since the platform offers artificial intelligence to businesses, these social media networks are rather helpful in establishing oneself as an expert and connecting with individuals from the UX/UI design, digital marketing or market research fields (Qamber & Al Mubarak 2024). However, it has been identified that with reference to content strategy, Mirai Sense still has room for development which can be noticed in video content and specific ad platforms. This would allow the platform to go beyond the text and engage the potential customer more effectively by illustrating the benefits of the obtained data this tool provides, as well as to spread into new digital domains such as YouTube, Google Adwords, and Linkedin Ads. Furthermore, it is proposed that it could enhance the visibility through paid search campaigns provided it targets users who are in search of user behavior analysis and market research tools and services.
Mirai Sense is using just organic contents on social media platforms and its own website as a marketing technique. It calls for learning from users, informing them of the platform, and identifying its capabilities and strengths and demonstrate its value employing blogs to post about the trends of user experience and Artificial Intelligence technology. However, it appears there is a lack of comprehensive use of video content and more B2B engaging forms of the visuals for customers (Putra & Erwin 2023). The current strategy also depends largely on content marketing techniques, whereas a more specific advertising and partnership promotion would be able to enhance the brand recognition and customer reach.
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While researching competitors, it is better to take a focus on the companies operating in the sphere of artificial intelligence in analytics and improving the technologies used by internet consumers. Two leading companies that namely, offer technologies in this area are NeuroFocus and Emotiv. They are both focused on neurotechnology and user behavioral analysis products and services. For instance, NeuroFocus is involved in neuromarketing; this means it offers solutions and assists companies in branding, advertisement, and product development using data gathered through brain waves and eye movement (Nisa & Reviandani 2024). On the other hand, Emotiv provides EEG solutions for consumer and business people for tracking down their mental state and from business perspective it is applied in mental health, product development and UX/UI enhancement. In their digital marketing, online content and thought leadership strategies are used by both of these firms. To promote their neurotechnology solutions, NeuroFocus uses the use of cases, papers and white papers, and webinars. They are also active on social media especially LinkedIn and Twitter in which the targeted professionals in digital marketing and product designing are engaged. In the same way, Emotiv also tends to involve content for conveying the utility of the products and services and includes the words of the customers. Also, as compared to Hapilabs, Emotiv has a more focused concept of influencer promotion and cooperation for brand reputation upgrade.
Both NeuroFocus and Emotiv are well targeted for educational content, and their web sites present the companies as the leaders in neurotechnology and user experience optimization. Some of the materials they use are the blog posts, videos, webinars, and success stories to make the audience aware of a company’s existence and the relevance of knowledge in this field as well as establishing some level of credibility. Another marketing strategy that Emotiv uses is influencer marketing to get into the wellness and tech industry while NeuroFocus conducts massive and specific extensive studies that enable them to have a long-term association with the corporations (MARKETING 2024). Also, both competitors also apply paid ads and paid content to get leads and direct traffic to their website. Still, both websites could be more effective in selling content marketing services, to which end they should change their call-to-action sections and implement more engaging demonstrations of their offerings for such a demonstration, Mirai Sense could directly show how its software works based on real-time data.
To further understand the target audience of Mirai Sense, that is business and organizations with the need to increase the value of their digital content and products. The main target audiences are digital marketers that are interested in enhancing the users’ interactions and tailor content to its most effectiveness. There are UX/UI designers that reflect on cognitive load and emotional reactions of users to specific interfaces. Another segment includes product managers & developers as they are involved in enhancing a product and its parameters that are implemented according to user behavior trends (Harichandan & Kar 2023). Furthermore, market researchers depend on the understanding of consumers’ preferences and behavior for the purpose of enhancing the market strategies, as well as making wise decisions among the existing data. These specialists can be found mainly in e-commerce, new media, information technologies, and consumer goods companies for which it is crucial to comprehend how users behave.
Persona 1: Emily, Digital Marketing Manager
Persona 2: Jack, UX/UI Designer
Mirai Sense company’s digital marketing initiative, the primary goals would be to build awareness of the product, generate leads for the platform and establish the firm as a market leader in the AI used behavior analysis industry. Thus, Mirai Sense wants to become the ultimate solution for businesses who endeavors to create high quality, engaging digital content and rich user experiences as well as designed products.
In order to achieve these objectives, it is recommended that Mirai Sense build up a more comprehensive online presence by using both organic and paid methods, collaborate and work with prominent influencers. This includes using social media for brand building, content marketing for creating awareness and providing knowledge to the clients, and paid ads which are aimed at attracting people who are inclined to work with the platform. Moreover, it is recommended for Mirai Sense to provide a trial version to the leads and make the applications freely available to them since they stand to benefit from the platform by providing their details.
The strategies that will be recommended for Mirai Sense’s digital marketing campaign are as follows: These channels include LinkedIn, twitter, and Instagram will be useful for creating awareness and get a connection with the targeted professionals. Google Ads and LinkedIn Ads will also be used to advertise the tool so that users actively using some tools tend to seek user behavior analysis tools (Tanaka, Han & Takahashi 2023). YouTube shall be adopted for posting videos of the features and that can benefit the users, and on the other hand, emails shall be used for promotion to market the platform to the potential customers. To achieve these tactics, several tools and platforms will be used in the course of the campaign. As a tracking program, Google Analytics will help provide relevant data on the website traffic and users’ habits. HubSpot will be adopted as CRM system and responsible for the handling of customer information and relations as well as email campaigns (Ryu, Xiang & Zhang 2024). Canva will help in matters concerning graphic design and content creation for social media content like posts and ads on the other hand, Hootsuite will aid in the management and the timely posting of materials to the social media platforms.
The estimated budget will focus on content creation, paid advertising, and influencer partnerships. The key performance indicators (KPIs) will include:
The practical plan for the implementation of the strategy should take three months, in which the first month will be dedicated to content creation, advertising, and promotion on social networks, as well as addressing influencers. The second month will entail more focus on paid adverts and the sign-up of demonstrations. The last month will involve an analysis of the campaigns’ performance as well as adjustments that make the campaigns more effective.
Conclusion: Reflective Practice & Justification
The choices made for Mirai Sense were based on the strategic vision created out of a platform based on artificial intelligence. These are the reasons why communication was aimed at professionals from the fields of internet marketing, website and application interface design, and market research because these are the fields where the application offers the most valuable features. It was established that content marketing, influencer partnerships, and paid advertisements will be the most effective ways of reaching this audience. The former assists in creating awareness of the intended use of a product while the latter creates trust among users as a result of associating with popular key opinion leaders. This information enabled identification of gaps in the market because while analyzing competitors' proposals it was found out that Mirai Sense needs to create a proposition that is unique in terms of providing real time insights that can be actioned. These results show that content marketing is mostly leveraged by the Competitors, which is backed by Paid and Organic with target channels highlighting the significance of these channels for Mirai Sense. Some risks include Conversion of paid campaigns that is expected returns based on money that might be paid on promotional campaigns and Return on investment for a niche product it might be difficult to prove the actual returns that may come from this type of product. To reduce these risks, people can offer free trials, split-test and ensure that the content correlates closely with pain to the customer. One is the need for a multi-channel approach where the firm uses both the organic content as well as the paid ads. In the subsequent suggestions, one has to guide the further development of brand presence and community engagement through podcasts and webinars as the means to strengthen the Mirai Sense brand and reach other audiences in the future.
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