International Business Assignment Sample

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Introduction to International Business

International business refers to the business activities that involve the transfer of goods and services, materials, resources, technology across foreign borders. For students seeking help writing assignments on international business expansion, this BYD Auto case study offers key insights. This is the trading between two different countries that fulfils the demand and supply of the goods. The company chosen for this report is BYD Auto was found in 2003 by Wang Chuanfu (BYD, 2025). The venture has its headquarters in Shenzhen, Guangdong, China and is successful in expanding its businesses in several other countries. The firm 90% sales is generated from China and rest 10% from all over the world (BBC, 2025). BYD Auto has ranked third in the global market with an increase of 41.6% in the sales in 2024 (Clean Technica, 2025). The venture sales are increasing in the global market and serve as opportunity for the further expansion into the new markets.

It is giving stiff competition to the market players and leading to sales drop of the rivals. The country selected for international expansion is Belarus. The report will cover the concept of international market and the barriers faced by the organisations and solutions to this. Further, it will analyse and evaluate the relevant implementation approach to internationalisation and various modes of entry.

Main Body

Literature Review

International business refers to the expansion of company operations in the foreign market for growth and increased revenue. Ghauri et al, (2021) stated that this practice are beneficial for meeting the venture diversification objective and profit generation through effective utilisation of resources. It involves join venture, exporting, direct investment, franchising, FDI, etc. This leads the company to enter into the foreign market and runs its operations in a desired manner. There are various global brand that have successfully serving worldwide and meeting the demand. The organisations sells the goods in the market where there is the demand but inadequate supply (Shenkar et al, 2021). This gives chances of people preferring the brand and choosing the services. The international business also beneficial for the economic development and growth of the country in the foreign market. This improves the global currency performance for the nation and increases the GDP in the country.

International business also leads to the sharing of different social cultures among the different nations. As per the views of Jiang et al, (2023), this shares the knowledge and information of various beliefs and brings new idea among the people. This leads to the transfer of new technology and brings new products in the market for fulfilling the people needs. There are various approaches that can be used for the practice of international business. PESTLE analysis is used for assessing the external factors that can impact the company in the new markets (Zahoor et al, 2023). This gives information about the political situations, economy of the nation, social preferences, and technological changes. Another model that is based on the Porter’s five forces model that analyse the competition prevailing the market which can impact the firm objective achievement.

International Business Assignment Sample

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International business provides the opportunity for the organisations to explore new markets and resources. It provide with the division of labour where the ventures can distribute the operations and lowering the manufacturing costs. This is highly beneficial in providing the employment opportunities in the country (Luo, 2021). Through successful business, the organisation creates high impact on the society, people, government, and market and improves the reputation of the brand. It provide the standard of living to the people and higher expectations of the people leads to development of the society as whole. This also focus on improving the relations of the various nations and increasing the trading activities in the marketplace. The firms have higher benefit for increasing the consumer base in the foreign market and leads to higher profit earning.

The international business is profitable for company growth in the domestic market and creating strong base in the foreign nations. On the other hand, Boussebaa, (2023) contradicted that it involves various barriers that impacts the business and leads to failure in the international market. These barriers influence the company functions and causes issues in the attainment of the set goal. This are due to the countries legal restrictions the international brand to function to safeguard the domestic company such as tariffs, custom duties, etc (Li et al, 2021). The higher taxes and tariff can prevent the venture to enter into the market. There can be cultural difference that hinders the venture to operate as per the targets. Due the firm failure in scanning the environment and understanding its cultural practices and beliefs, the organisation may suffer the loss in the international market and leads to its closure.

There can be hindrance due to the mismanagement in handling the global team which can lead to inefficiency and failure for the company. This highly impact the productivity and profitability of the venture. There are issues prevailing due to the decreased demand of the product in the international market where people are preferring less to buy the goods. The varying demand of the product leads to the change in the buying pattern of the consumers and this leads to the decrease in the sale of the product (Beugelsdijk, 2022). However, the firms are require to take actions so that it does not get affected by the issues and barriers and successfully run its operations. There can be various ways to overcome these challenges such as understanding and respecting the different culture. Formulating the strategies for better internal management and control of the global team. Addressing the changing demand of the people in the market and following the legislation and duties imposed by the company.

Internationalisation process can be defined as the process where the company set forms plans and implement them for the entering into the new markets. Dau et al, (2022) viewed it as the set of procedure that are required to be followed by the organisation for international business establishment. This is the systematic approach that can be used by analysing the company and its goal in the desired nation where it wants to enter. The first step involves the identifying the nation and the various factors prevailing that can impact the business. It requires careful analysis of the country and understanding the growth and opportunities in the nation (Zahra et al, 2022). This can involve the taxation policy, trade barriers, political stability and product demand. Step two focuses on conducting the market analysis where the competition and company strength and weakness are evaluated.

At the third stage, the organisation is required to adopt to the mode of entry or technique to be used to market the product. These involve networking, partnering with the domestic firm, etc. This also involves the management of the functions and organising the resources required such as employees hiring and transferring. The fourth stage includes the activities that monitors the process and working in the international market (Casson, 2021). This focuses on the core competencies of the company that can benefit in the future. The fifth and final stage emphasised on the evaluation the supply chain method that is used by the venture. There can be various ways to importing, exporting, licensing, etc.

Mode of entry in the internationalisation means the form the venture considers to enter into the new markets. There are various ways that can be used exporting, licensing and franchising, contract basis, and FDI. Exporting refers to the activities in which the organisation sell the goods into the foreign market and runs the operations in the home country. This form of trading involves middle men and agents that connect the buyers and the sellers. Through this medium, the firm can saves the cost and at the same time generate sales. These is beneficial for the companies to market the product to the new audiences. It helps in raising the awareness in the buyers and promote the brand more (Richter and Hauff, 2022). Licensing refers to the agreement between the venture and international country partner. This gives right to the party to sell and trade the goods of the company in the domestic market. This works by following the firm rules and regulations and make the product available in the market. Similarly, franchising also leads to granting of the right to sell the brand product in the marketplace which involves certain agreements between the firms and selling party in the local region.

FDI means the business is investing in the projects in the foreign country and runs the operations. It is used by the organisations that have huge funds and market share. It involves higher risks and expenditure by the organisation. Joint venture and partnering can be defined as the process in which the firms tie up with the local brands that are helpful in successful working of the company. Joint ventures are the collaborations that helps both the companies to expand and runs business to meet the targets of development. This is also used by the ventures with big market capture and higher demand of the product internationally.

Analysis and discussion

Overview of BYD Auto

BYD Auto increased sales in the market is serving the opportunities to grow into the international market as well. The venture sales has shown rise during the last year and sudden hike in the market share and giving stiff competition to the industry leaders. The venture needs to expand its operations into the international region for business growth and increased operations. The chart shows the sales and revenue generated by the company during the last few years. The sales are recorded that the firm sold over 4.27 million new EVs, showing the hike of 41.26% in 2024 (refer to the appendix). This gives the opportunity to explore and expand into new international region. With the recent trends in the market regarding the EVs the demand has risen across the globe. This gives chance in the development and growth of the business at higher level. The international diversification can build the strong market reputation and turn this investment decision into new milestone for the firm (Sinkovics et al, 2022). This can help in the strong financial position in the marketplace and achieving the top position in the industry through increased revenue.

Chosen international market

International business can benefit the organisation in gaining the larger customer base. This can help in the long term growth and survival of the firm in the markets. The company can expand its operations and achieve the better recognition in the international markets. This also provides with the opportunity to serve the people where there is demand but lack of supply of the goods. BYD Auto can focus to expand into Belarus, is the east European country with the developing economy having well-established manufacturing sector. The country relations with China has grown in the recent years that can benefit in setting business this nation. The two countries have made agreement on trading that supports the technology in the country. These relations have benefit in liberal entry of the venture into this new market. Belarus has favourable economic condition as it showed 20.1% growth in the GDP from 2010 to 2023, 35.2% increase in productivity (President GOV, 2025). This can be huge opportunity for the company to establish its operations successfully and gain top market share in the nation.

The EV market in the nation is estimated to grow by 33.70% till 2029, increase in the people demand of electric vehicles (Statista, 2024). The people are becoming more aware of the recent trends in the international market and due to this demands rises in the nation. Belarus GII ranking for the year 2024 was 85^th among all the listed country which is considered to be good (Wipo, 2024). This represent the country strong interest in adopting the new technologies and innovation. Belarus has targeted to achieve the sustainable development and formulated policies that supports the green economy. BYD Auto’s goals for the sustainability and product that prevents the nature exploitation is helpful for the country to achieve the goal mutually. There is availability of cheap labour so that the venture can establish plant to manufacture the vehicles for improve efficiency.

Issues in the international business

However, Belarus is having instable political condition that can cause issues in the company’s operations. The changing political situation leads to the shift in parties and it may result in the change in policies regarding the international trades. This may impact the company operations in the future and causes hindrance in the successful execution of the plans. There can be issues related to the ventures ineffectiveness in meeting the legal compliances imposed by the nation. This requires careful understanding of the laws and regulations prevailing in the country (Doh et al, 2021). There can be issues in identifying the preference of the people that can lead to the inability to effectively manage the activities. The cultural differences between the two countries are huge and any ineffectiveness in managing the varieties can lead to people shift from the brand. The marketing of the brand require the promotion that more resonate with the people values in Belarus.

There can be issue in identifying the demand in the market and any inadequacy can lead to the excess or lack of the supply. The inability to meet the demand and manage the inventory can cause the high cost for the venture (Buckley, 2021). These issues are required to be resolved for the successful business establishment in the country. BYD Auto can conduct the careful analysis of the country and prepare in advance for the uncertainties in the future. The venture need to access the financial requirement for investment and the risk involved in it. This can benefit overcoming the challenges to be faced in the internationalisation process. Customer reviews can help understanding the people choice and requirement in the market. Conducting the survey on the demography can help obtain the information on the income level, family, culture, values, etc. that can lead to the product that meets with the customer expectations.

Internationalisation process implementation

The process that can be followed to implement the internationalisation of the BYD Auto is as follows

• International market study: Analysis of the Belarus, by conducting the country analysis and understanding about the politics, economy, environment, people, legislation, etc. The country have good trade relations with China and that can be major benefit for the business to have successful set up. This helps introduce with the gap and need that prevails in the marketplace.
• Conducting market analysis: Market analysis gives the information based on the competitors in the local market. This provides the information on the EV demand and preference among the people using the latest technology such as AI (Cuypers et al, 2022). The company can access to the brands that are already existing in the market and the strategies used for the business operations.
• Ways to enter: BYD Auto can use the various techniques to enter into the market through the partnerships, investment, or joint venture with the already existing domestic player. This may help in the brand recognition and easy investment.
• Monitoring: The firm needs to keep checking on the performance in the new market. This requires conducting the market survey and knowing the buyers opinion about the product.
• Evaluation of supply chain: At this stage, the company needs to identify ways to execute the business such as franchising, licensing, FDI, etc. through which the company can ensures the successful market entry.

Mode of entry

BYD Auto can choose the joint venture as a mode of entry into the new market. It involves collaborations and forming partnership with the domestic companies. This partnership can helpful in market the new business in the new customers (Weber et al, 2022). This is effective in raising the awareness in the purchasers and increase the chances of sale of the goods. It is beneficial for both the joining companies and makes the business profitability better through joint venture. This can benefit the firm with the marketing activities and successful in gaining the attention of the buyers as per the targets. It can be easier for the strong brand to collaborate with another organisation and achieve the mutual goals.

This mode of entry can suits the venture as per its nature and strong global reputation. The company can make investment in the project regarding the new business launch in the country by meeting with the domestic firm. The venture can channelize the funds into the purchase of land or factories for production, hire workers, and market the product in the country (Asbari et al, 2021). This can also enable the organisation to transfer the produced goods in the new market as per the demand and bookings of the vehicles. This new factories can be set up which can help the manufacturing to take place in Belarus and supply the goods as per the demand. This also has significance in fastest growth and higher profitability through partnering.

Conclusions And Recommendations
From the above report, it can be concluded that international business refers to the activities that involves the transfer of goods, man, materials, and resources across the international borders. The venture chosen for the report was BYD Auto, a Chinese EV company with growing market position. This brings the opportunity for the venture to invest more into the international business. It has major benefit for the firm in improving the business reputation, achieving the expansion targets, increasing the customer base and earning higher revenue. Further, it can be summarised that the company can use joint venture as mode of entry into the new market.

Recommendations

• It can be recommended to the company to plan for the risk management in the process of internationalisation. It may help in preparing for the uncertainties and does not get impacted by the same.
• It is also suggested that the venture must design the products as per the people in the country and employ the local team. The local team is helpful for knowing about the current market trends better and channelize the business operations as per the market condition.
• Moreover another suggestion to BYD Auto is to use the latest technology such as machine learning, IoT, etc. that can help to make strategies as per the requirements in the market and bring efficiency in the operations.

References

Books and Journals

• Asbari, M., Hidayat, D.D. and Purwanto, A., 2021. Managing employee performance: From leadership to readiness for change. International Journal of Social and Management Studies, 2(1), pp.74-85.
• Beugelsdijk, S., 2022. Capitalizing on the uniqueness of international business: Towards a theory of place, space, and organization. Journal of International Business Studies, 53(9), p.2050.
• Boussebaa, M., 2023. Decolonizing international business. Critical Perspectives on International Business, 19(4), pp.550-565.
• Buckley, P.J., 2021. The role of history in international business: Evidence, research practices, methods and theory. British Journal of Management, 32(3), pp.797-811.
• Casson, M., 2021. International business policy in an age of political turbulence. Journal of World Business, 56(6), p.101263.
• Cuypers, I.R., Patel, C., Ertug, G., Li, J. and Cuypers, Y., 2022. Top management teams in international business research: A review and suggestions for future research. Journal of International Business Studies, 53(3), pp.481-515.
• Dau, L.A., Santangelo, G.D. and van Witteloostuijn, A., 2022. Replication studies in international business. Journal of International Business Studies, pp.1-16.
• Doh, J., Budhwar, P. and Wood, G., 2021. Long-term energy transitions and international business: Concepts, theory, methods, and a research agenda. Journal of International Business Studies, 52, pp.951-970.
• Ghauri, P., Strange, R. and Cooke, F.L., 2021. Research on international business: The new realities. International Business Review, 30(2), p.101794.
• Jiang, H., Luo, Y., Xia, J., Hitt, M. and Shen, J., 2023. Resource dependence theory in international business: Progress and prospects. Global strategy journal, 13(1), pp.3-57.
• Li, J., Ding, H., Hu, Y. and Wan, G., 2021. Dealing with dynamic endogeneity in international business research. Journal of International Business Studies, 52, pp.339-362.
• Luo, Y., 2021. A general framework of digitization risks in international business. Journal of international business studies, 53(2), p.344.
• Richter, N.F. and Hauff, S., 2022. Necessary conditions in international business research–Advancing the field with a new perspective on causality and data analysis. Journal of World Business, 57(5), p.101310.
• Shenkar, O., Luo, Y. and Chi, T., 2021. International business. Routledge.
• Sinkovics, N., Vieira, L.M. and van Tulder, R., 2022. Working toward the sustainable development goals in earnest–critical international business perspectives on designing and implementing better interventions. critical perspectives on international business, 18(4), pp.445-456.
• Weber, E., Krehl, E.H. and Büttgen, M., 2022. The digital transformation leadership framework: Conceptual and empirical insights into leadership roles in technology‐driven business environments. Journal of Leadership Studies, 16(1), pp.6-22
• Zahoor, N., Khan, Z. and Shenkar, O., 2023. International vertical alliances within the international business field: A systematic literature review and future research agenda. Journal of World Business, 58(1), p.101385.
• Zahra, S.A., Petricevic, O. and Luo, Y., 2022. Toward an action-based view of dynamic capabilities for international business. Journal of International Business Studies, 53(4), pp.583-600.

Online

• BBC, (2025). Tesla sales stall as China's BYD closes in. Online. Available through: <https://www.bbc.com/news/articles/c36edjp1l9ko>.
• BYD, (2025). BYD. Online. Available through: <https://www.byd.com/in/about-byd>.
• Clean technica, (2025). BYD Becomes 3rd Best Selling Auto Brand in World! (CHART). . Online. Available through: <https://cleantechnica.com/2025/02/05/byd-becomes-3rd-best-selling-auto-brand-in-world-chart/#:~:text=BYD%20was%20the%203rd%20best,BYD%20only%20sells%20plugin%20vehicles>.
• President GOV, (2025). Economy of Belaru. Online. Available through: <https://president.gov.by/en/belarus/economics#:~:text=Belarus%20adheres%20to%20the%20concept,by%2035.2%25%20over%20the%20period>.
• Road genius, (2025). BYD EV Sales Statistics. Online. Available through: <https://roadgenius.com/cars/ev/statistics/sales-by-automaker/byd/#:~:text=In%202024%2C%20BYD%20sold%20exactly,change%20upon%20annual%20report%20release>.
• Statista, (2025). Electric Vehicles – Belarus. Online. Available through: <https://www.statista.com/outlook/mmo/electric-vehicles/belarus>.
• Wipo, (2024). Belarus ranking in the Global Innovation Index 2024. Online. Available through: <https://www.wipo.int/gii-ranking/en/belarus>.