Unit 15 Digital Communications Assignment Sample

• Type Assignment
• Downloads546
• Pages19
• Words4783

Task 1

New and emerging trends in digital communication technology are transforming how individuals and organisations connect, collaborate and share information across the globe through fast, interactive and data‑driven tools in UK Assignments contexts. These trends include increased remote working, virtual research environments, AI‑powered automation, immersive technologies such as AR and VR, and intelligent assistants that personalise communication and streamline routine tasks. Together, they enhance efficiency, support global teamwork and create more flexible, inclusive digital communication environments for education, business and professional development.

AC1.1 Evaluate the new and emerging trends in digital communication technology

Introduction: New and emerging trends

New and emerging trends in the communication technology refers to the technological update in the way people used to share the information and thoughts with others. These trends are bringing the revolution and changing the way people interact and making life easier by connecting the whole world.

Online working is increasing due to the convenient connectivity between the people. This is leading to the rise in the employees working from home in the company located anywhere in the world (Sklar, 2021). VRE is the place where the research workers can interact and work on the similar idea with the help of others. The use of emails, text messages, and chats are effectively benefiting the workers to work in a better manner. AI powered automation is another tool used for various purposes such as to create the mail, generate reports, etc. within limited timeframe. Due to this, the use chatbots and virtual assistant is used by several companies today that solves the customer’s issues and guide in the purchasing process.

Unit 15 Digital Communications Assignment Sample

Liked This Sample? Hire Me Now

Sarah Davis 7 Years | MA

The ambient intelligence can be used in the workplace and offices that collaborate with the camera having smart features of detection. For example, the Google assistant that uses the intelligence to recognise what have been said and produce the results on that basis. The use of immersive technology such as AR, VR, mixed reality etc. can be helpful in improving the understanding of the audience on the message delivered to them.

AC 2.1 Impact of digital communications on communications procedures within the workplace

The digital marketing tools

The several digital marketing tools are Mail Chimp, Hoot suite, Google Ads, etc. Mail chimp is a tool that is used by the companies for sending the messages to the customers on the personalised basis. This helps in handling the large number of list of the buyers of the company in a systematic and easy way (Nguyen et al, 2022). Hoot suite is another marketing solution for the businesses that is beneficial in managing the different social media account of the venture at the same place. This is enhancing the working of the businesses and its communication with the customers. Google Ads helps in advertising and promoting the firm products to the audience on the platform search engine and its other apps such as YouTube. Collaborative software such as Microsoft teams can be used for the work assignment, reports delivering, and other related task at the workplace.

How it helps in communication at the workplace

The traditional method to work is changing in the organisations where businesses are more adapting to the online method of learning and improving the interaction at the workplace. This virtual environment benefits the company in saving the time and cost for the physical presence for the meetings and work that can be done online. For example, Apple has introduced the new online courses for the IT staff that is helpful in equipping them with the latest technology and trends (Apple, 2022). This shows the venture is evolving with the changing trends in the technological world and modern ways of workspace interaction.

AC 2.2 Analyse the societal impact of digital communication

The digital communication have influenced the society in positive way by making the communication process better for the people.

• Greater choice and flexibility is being provided by the new technologies that enable the people to contact each other.
• Barriers associated with supply and demand in the market have been reduced due to which the sellers can identify the demand of the goods in the marketplace and serve as per the need of the consumers. For example, Tesco have undertook the supply chain process with the use of AI in it that can fulfils the people demand in the fast and efficient manner (Procurementmag, 2024).
• Bringing people together through the use of various online applications such as Facebook, Whatsapp, Instagram, Skype, X, etc. that helps the people to build community, interact and forms groups on interest basis.

The digital communications technology have also impacted the society in negative terms.

• Loss in the privacy is an issue faced by the users of these online tools. The users provide personal information and that is at threat of being hacked by the malware or other data hacking methods. For example, recently Telegram was found to be sharing the users data with the third party led to the concern in the people and its users (India today, 2024).
• There can be problem of using too much of technology and apps which can result in the addiction in a person. The increased use of mobile phones in the child is also increasing which can affect the academics and mental growth of the child.

AC 2.3 The digital communications technologies impact of oral and written communications

The digital communications have impacted the oral and written communication to the great extent.

• The written communication is using the innovative methods which have replaced the traditional form of sharing the information between the people (Shankar et al, 2022). Oral communication have changed in a way that uses the more informal tone of talking and less use of horrific by the people.
• The increased use of texting is leading to the use of informal language and emoji and other visual images such as Gifs, stickers, etc. is helping the people to express in more better and creative way. The users adds more emoji and visual arts representation with every message send by them to express better.
• There is change in the way the language is used by the people and has resulted in the withdrawal of the traditional form of English which uses more grammar and detailed message (Gui and Büchi, 2021). The people are using short forms for expressing each words in the texts.
• For example, the employees at the work can ask for the leave application from the HR via WhatsApp chat or SMS with does not follow the format and formal rule of application. This have changed the way the workers interact with the mangers and other colleagues.

1M1 the evaluation benefits and drawbacks of different digital communication technologies

Article on benefits and drawbacks

Blogs is the form of digital communication that writes on a particular topic which serves the interest of the readers (Bowden and Mirzaei, 2021). The benefit of the blog is that is can reach the large audience and can serve the people based on individual interest. The drawbacks are that it requires more time to research and produce the material and also it does not guarantee the reach to every individual. VoIP or Web calling is another communication that helps in the transferring of information on voice. This is effectiveness for business calls that can work using the internet and also saves the cost for of the additional charges. Major drawbacks of this tool can include the requirement of high speed internet and lacks the quality of voice which can cause miscommunication.

It can be concluded that these technologies are easy to use but have major issues associated with it. So, it is recommended to use the online marketing for raising awareness about the blog among the people. For personalisation, the use of AI can help in promoting it to the right audience.

AC 2D1 The impact of digital communications on their job roles and working environment

Introduction: Digital communications offers the fastest way to interact between the different people using the innovation.

Methodology: The method used for the data collection is secondary.

Findings:

• Impact on job roles

The digital communication have impacted the job roles by providing the tools for more accuracy in the work (Fraccastoro et al, 2021). It also led to the reduction in work which enable the timely completion of the task.

• Impact on working environment

The working environment have changes due to the people preferring to work in more online. This also led to the increased communication and collaboration between the staffs.

• Challenges and area of improvement

This have led to the rise in the expectation of the superiors and resulting in the higher targets (Lyles et al, 2021). This can also causes in the transfer of information which can cause the work to be done does not meet the requirement.

Conclusion:

This can be summarised based on the above research that digital technologies have positive impact in work accuracy and issues due to the higher expectations by the superiors which needed to be resolved.

Task 2: Section 1

AC 3.1 Assess the barriers that exist in terms of accessibility to digital communications

There are various barriers that can cause problems in the accessibility to the digital communication.

• Cost- The modern methods of communication can be costly affair as it require more time and charges to up gradate the outdated one (Irkinovich, 2022). For example, Apple every time introduces new cell phone model that has new version and that simultaneously stops the production of the older versions. This can be issue in the additional cost for the users that make them to buy new models.
• Limited geography and network- There can be issue in connectivity where there is no internet available. There are areas that have no such facility even today due to the issue in installing the technology due to geography such as hills areas, flood danger zones, etc. For example, the people working from home in the rural area can have issue due to the lack or poor quality of internet available.
• Lack of technical skills- This can be a concern in the as people lacks the required knowledge and information on the use of the modern methods (Mihelj and Jiménez‐Martínez, 2021). This prevent them from using the tools and serve as a major barrier in the use of digital technology. For example, the older generation can have no knowledge in the usage of the smart phones, texting, chats, social media, etc.
• Different time zones- It can be a threat in the digital communication technology as people have to adjust and keep in mind about the time of the different party before any interaction. For example, employees based on America and UK are working in the UK based company on online basis. There can be issue in managing the work as both the countries time difference is 5 hours.
• Replacement of jobs- Due to the innovation, it can be threating to the employees as the technology is replacing the work done by two or more number of people (Fuchs, 2021). This is resulting in the less employment opportunities by the businesses. For example, the company have separate employee for the collection of the customer query and that is now being replaced by the chatbots so it resulted in the loss of the job for the workers.

Section 2

AC 3.2 How individuals and organisations can protect themselves against digital communications security threats

The digital communication has several issues including the security concern which is leading to the distrust in the users. Individuals can prevent themselves from the getting expose to the threats on the digital communications. It can be done by checking the security of the network connection (Varadarajan et al, 2022). This ensures that the person is connected to the internet which cannot harm the safety of the user. The individual can also create strong password and tighten the safety. For example, WhatsApp’s two-step verification safeguards the user account by generating the six digit passcodes. It usually prevents the risk of getting exposed to the threats such as hacking, data piracy, malware, etc. Users must ensures that the site visited by them is secured as it prevent them from the risk and data being hacked by the third party. For example, it is better to ensure that site with uses ‘https’ is considered to be secured for the visitors. The search engine gives warning before opening any harmful site which must not be avoided.

Organisations can prevent themselves from the threat of getting attacked due to the cybercrime activities. The businesses are require to ensure that the system is updated and detect the malware by using the detection tools (Benvenuto et al, 2021). Organisations also provide the necessary training for raising the awareness on the cybercrime and ways to prevent it. For example, the training is given to the workers by making them aware about the data privacy and security of the user’s data on the various communication platforms. The business must always make sure to verify the user identity before creating the account. There can be various policies and legislation that are needed to be followed by the ventures for smooth communication process over the internet.

For example, Instagram restricts the activity on the users account if detects any suspicious activity on it. This way it can prevent the account and safeguard the other user’s security and policy. Multifactor authentication is also the way through which the companies can ensure the user identity and protection from any unusual activity on the technological platforms for communication.

Section 3

AC 3.3 Assess the importance of portability as a factor

Portability of the digital communication refers to the easy access to the tools and information which can easily carried and available at required time. Portability as a factor have several negative as well as positive impact on the users. The positive impact can be identified as the time saving in the working and completion of the tasks (Autio et al, 2021). This is effective in meeting the requirements at the given time and without any delay in the work. For example, the data to be presented at the meeting is stored separately in the laptop which can save the time in finding between the different files and can be accessed at the time when required. The positive influence associated with the portability is that it can be assessed at any time. For instance, the company management tools where the list of upcoming meeting and schedules are shown to the employees. This can be logged in by the employees in the mobile phones and can know about the events easily.

There are several negative consequences that has been identified in the portability factor of digital communication. As this can be carried with the individual anywhere as it becomes the habit of the person to stay connected to the device all the time. This can affect the health of the people and threat to the wellbeing. This can cause distress in the people and reduced mental peace during the day (Rachmad, 2022). The negative influence can be that it lacks the quality of communication at different places due to the network availability. For example, the mobile phones cannot work on the places that are deprived of the technology and it can impact the quality of the message communicated by the users. The miscommunication caused due to this can result in the mismatch of the expected outcome. Moreover, it can result in the loss of time, money and resources for the users involves in it. This shows that there cannot be complete reliability on these tools even if these are portable.

AC 3D1 Analyze issues arising from a breach of digital security in an organisation

There are several issues faced by the companies due to the breach of digital security data. Marriott Hotels is an USA based hospitality organisation that operates globally. It was found that the company is facing the issues due to the breach of digital security in the company. The venture faced concerns in the piracy of user’s confidential data such as contact number, names, and credit card information of over 500 million customers from all around the world (Forbes, 2024). This situation created stress for the company, employees and its customers. This case have also been gone to the legislation and the organisation have to pay the penalty of big sum on the breaking of the law related to the security and safety of the buyers.

This was a situation of major concern for the firm and needed to be resolved to continue working. The issue also led to the loss in the market reputation as well as financial losses. For this, the company then make resolution to overcome this and prevent the problem from arising in the future. The venture worked on it by allowing its uses to delete the provided data and help in the restore of the loyalty points which was lost due to the breach. It also made the security tight after the incident and made changes in the policy in the company. Marriott also invested in the programs that can help detect the potential threats from occurring and ensuring the safety of the user’s data stored in the company system (FTC, 2024). This can prevent the data security breach and safeguards the confidential information of its people whether employees and the customers.

Task 3

AC 4.1 The use of blogging software

Blogging software are the set of programs that allow the users to post and publish the information that interest the people and helps in acquiring the information (Proakis and Salehi, 2023). These are useful in sharing the information to the large number of public based on the personalized interest. The user can edit and update the shared message as per the need and requirement of the readers. It provides the feature where the format is automatically generated that can be easy for the writer.

As shown in the above image, these software also provides with the benefit of inbuilt SEO service where the blogger can optimize the content on the search engine and reach the maximum number of the people. For example, WordPress was initially a blog posting program which has now grown into multiple uses of the same tool in publishing the content, online stores, including the websites, etc. (Wp manage ninja, 2024). This is a content management tool that is run on the web and helps in the posting, creation of the draft, scheduling and SEO activity. Tumblr is another blog posting system that helps in the sharing of the short blog posts with the audience. This is more emphasised on sharing the multimedia with the people including the images, graphics, audio, etc.

Contentful is another content management tools helps in posting the content on all the digital platforms for the users (Contentful, 2025). It uses website development technology through which enables the users to customise the website as per the preference. It also provides the real time data analysis for the content and helps in managing the reach and audience. This function also allows in finding out the trends in the different industry and the creator can uses it for the purpose of creating the strategies for reaching the maximum audience. This is effective in providing the information to the readers and enhance the communication. These software are easy to use by the beginners and provide the necessary guide for any issues and support for the improved blogging. 

AC 4.2 the features of digital content management

Digital content management follows the procedure that create, organise, save and share the knowledge and information produced by the creators (Peng et al, 2021). It has the feature that helps in the maintaining of the content in a systematic manner. This starts with the planning where the material to be published is planned by the creator. The digital content management collect and import the data in the database for the further working. The publisher with the help of conducting the research finds the areas that resonates more with the audience and trending in the market and develops the materials. It is being produced by the writer and edited for the final posting on the platform. The generated information is then published where it reaches the audience and which focus on the engagement of the readers.

The digital content management provides the benefit that it can be revised after the publishing can be made. The creator then can make changes and update the published content as per the feedback and market trends. This also emphasis on the analysis of the reach in the audience and based on that the publisher can take measures (Far and Rad, 2022). There are various forms of content that is being posted and some are based on the real time research and findings that is being archived or deleted if no longer serving the purpose of the people. This management system allows these features for better and effective publishing of the information on the digital channels. For example, Wix is a cloud based technology that can be used for this purpose of planning and customising the user generated content. Drupal is another CMS solution that uses the PHP technology which is free source that can be managed by the user as per their choice and customisation. These technology can be based on server-based or cloud-based as per the preference of the creator.

AC 4.3 the benefits and drawbacks of using social networking platforms

Social networking platforms are the tools available in the market that helps in connecting the people and sharing of the interests by being part of the community online.

• Using the social networking platforms have benefit in connecting the large number of people globally (Peter and Dalla Vecchia, 2021). This is effective in improving the communication around the world and widely used by the people across several regions.
• It helps in enhancing the learning process in the education where the teachers and students can connect with the students online. For example, Facebook allows group formation where the school community can be formed and important information and notes can be provided to the students.
• There are various social media platforms which offers different features as per the convenience of the users. For example, Instagram helps in connecting the people that prefers the use of images and videos. Pinterest allows the sharing of unique ideas in the forms of images where people can interact as per their interest.
• This also helps in branding and marketing the businesses that is effective in reaching the people and communication for better business working.
• However, there are many drawbacks of using these platforms as it can be costly and for the users and may lead to additional expenditure (Andadari et al, 2021). There are increasing cases of the cybercrime, bullying, hacking and is threat to the personal security.
• Due to the use of these social media platforms there is increased addiction among the people in the usage which can be toxic and distancing the people from the real world. It is also leading to the people lost in the connection with the real world people.
• The global social divide is hindering the user’s connectivity with one another in different nations. For example, Weibo is a Chinese social media platform which is used by the people worldwide but it is banned in India which hinders the connectivity and communication on the apps.

AC 4M1 Evaluating the design of a blog

Design of the blog is essential for gaining the reader’s attention towards the blog post (Richardson et al, 2022). A good blog focuses on the design with the quality of the content in it.

(Source: Contact monkey, 2022)

The strengths of this blog is that there is presence of the logo, heading, and navigations to other related blogs for more information. The heading is designed in such a way that can attracts the readers towards the blog. The space given in the blog is enough as it does not look overfilled and easy to read. The information provided is simple and main points are highlighted that can be understand by the readers in better way. The design is simple and matching the tone of the information provided in the content.

However, there are things which seem to be lacking in the blog and need improvement. The creator can use the image in the start of the blog that can be more attractive and interesting to the readers. This is going more theoretical where the use of the images can make it look more good and engaging for the readers. The option to share it on social media is not available which can prevent the users to share it with the people and people usually don’t share the links of the site on the social media. The information is overloaded that can cause issue in the loading of the page (Kraus et al, 2021). The advertisements appearing can distract the audience and may disrupt the continuation of the reading which is required to change.

References

Books and Journals

• Andadari, T.S., Purwanto, L.M.F., Satwiko, P. and Sanjaya, R., 2021. Study of digital architecture technology: theory and development. STUDY OF DIGITAL ARCHITECTURE TECHNOLOGY: THEORY AND DEVELOPMENT, 3(1), pp.14-21.
• Autio, E., Mudambi, R. and Yoo, Y., 2021. Digitalization and globalization in a turbulent world: Centrifugal and centripetal forces. Global Strategy Journal, 11(1), pp.3-16.
• Benvenuto, N., Cherubini, G. and Tomasin, S., 2021. Algorithms for communications systems and their applications. John Wiley & Sons.
• Bowden, J. and Mirzaei, A., 2021. Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives. European Journal of Marketing, 55(5), pp.1411-1439.
• Far, S.B. and Rad, A.I., 2022. Applying digital twins in metaverse: User interface, security and privacy challenges. Journal of Metaverse, 2(1), pp.8-15.
• Fraccastoro, S., Gabrielsson, M. and Pullins, E.B., 2021. The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. International business review, 30(4), p.101776.
• Fuchs, C., 2021. The digital commons and the digital public sphere: How to advance digital democracy today. Westminster Papers in Communication and Culture, 16(1).
• Gui, M. and Büchi, M., 2021. From use to overuse: Digital inequality in the age of communication abundance. Social Science Computer Review, 39(1), pp.3-19.
• Irkinovich, N.R., 2022. THE DIGITAL ECONOMY TODAY. Academicia Globe: Inderscience Research, 3(10), pp.198-203.
• Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N. and Roig-Tierno, N., 2021. Digital transformation: An overview of the current state of the art of research. Sage Open, 11(3), p.21582440211047576.
• Liu, A., Huang, Z., Li, M., Wan, Y., Li, W., Han, T.X., Liu, C., Du, R., Tan, D.K.P., Lu, J. and Shen, Y., 2022. A survey on fundamental limits of integrated sensing and communication. IEEE Communications Surveys & Tutorials, 24(2), pp.994-1034.
• Lyles, C.R., Wachter, R.M. and Sarkar, U., 2021. Focusing on digital health equity. Jama, 326(18), pp.1795-1796.
• Mihelj, S. and Jiménez‐Martínez, C., 2021. Digital nationalism: Understanding the role of digital media in the rise of ‘new’nationalism. Nations and nationalism, 27(2), pp.331-346.
• Nguyen, M.H., Gruber, J., Marler, W., Hunsaker, A., Fuchs, J. and Hargittai, E., 2022. Staying connected while physically apart: Digital communication when face-to-face interactions are limited. New Media & Society, 24(9), pp.2046-2067.
• Peng, L., Feng, W., Yan, Z., Li, Y., Zhou, X. and Shimizu, S., 2021. Privacy preservation in permissionless blockchain: A survey. Digital Communications and Networks, 7(3), pp.295-307.
• Peter, M.K. and Dalla Vecchia, M., 2021. The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. New trends in business information systems and technology: Digital innovation and digital business transformation, pp.251-265.
• Proakis, J.G. and Salehi, M., 2023. Communication system engineering. Prentice Hall of India Privet l.
• Rachmad, Y.E., 2022. Digital Collaboration Theory.
• Richardson, S., Lawrence, K., Schoenthaler, A.M. and Mann, D., 2022. A framework for digital health equity. NPJ digital medicine, 5(1), p.119.
• Shankar, V., Grewal, D., Sunder, S., Fossen, B., Peters, K. and Agarwal, A., 2022. Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches. International Journal of research in Marketing, 39(2), pp.541-565.
• Sklar, B., 2021. Digital communications: fundamentals and applications. Pearson.
• Varadarajan, R., Welden, R.B., Arunachalam, S., Haenlein, M. and Gupta, S., 2022. Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions. International Journal of Research in Marketing, 39(2), pp.482-501.

Online

• Apple, (2022). Apple introduces new professional training to support growing IT workforce. Online. Available through: <https://www.apple.com/in/newsroom/2022/05/apple-introduces-new-professional-training-to-support-growing-it-workforce/>.
• BBC, (2025). BBC Radio Frequencies. Online. Available through: <https://www.bbc.co.uk/programmes/articles/X29s72xy792kGPPn5q6GFd/bbc-radio-frequencies#:~:text=BBC%20Radio%20broadcasts%20throughout%20the,where%20they%20can%20be%20found>.
• Contentful, (2025). Content that takes you from anywhere to everywhere. Online. Available through: <https://www.contentful.com/>.
• Contact monkey, (2022). What is Digital Communication in The Workplace. Online. Available through: <https://www.contactmonkey.com/blog/workplace-digital-communication?busvalue=BV2> .
• Deloitte, (2025). Connect with our events. Online. Available through: <https://www.deloitte.com/global/en/events.html?activeFacetKey=event-type&activeFacetValue=Virtual>.
• Forbes, (2024). Marriott Gets $52 Million Slap On Wrist For Massive Security Breaches Due To ‘Lax Security’. Online. Available through: <https://www.forbes.com/sites/suzannerowankelleher/2024/10/10/marriott-52-million-slap-wrist-cybersecurity-breaches-lax-security/>.
• FTC, (2024). FTC Takes Action Against Marriott and Starwood Over Multiple Data Breaches. Online. Available through: <https://www.ftc.gov/news-events/news/press-releases/2024/10/ftc-takes-action-against-marriott-starwood-over-multiple-data-breaches>.
• India today, (2024). How Telegram CEO's arrest sparked a global debate on digital freedom, data privacy. Online. Available through: <https://www.indiatoday.in/india-today-insight/story/how-telegram-ceos-arrest-sparked-a-global-debate-on-digital-freedom-data-privacy-2592862-2024-09-03>.
• Procurementmag, (2024). How Tesco Enhanced Supply Chain Visibility Using AI. Online. Available through: <https://procurementmag.com/technology-and-ai/how-tesco-enhanced-supply-chain-visibility-using-ai>.
• Wp manage ninja, (2024). 12 Features You Must Consider For Having a Proper Blog Site. Online. Available through: <https://wpmanageninja.com/12-features-you-must-consider-for-having-a-proper-blog-site-in-wordpress/>.