Business Intelligence Assignment Sample

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Overview of the business idea

Entrepreneur refers to an individual who take personal risks and open new business, develop new products or services or start new business venture. In the today’s world, entrepreneurship has become crucial as it creates job employment opportunities, increase innovation and contribute to economic development. From analysis, it has been identified that the fashion industry is one the leading industries which growing rapidly from the decades. Over the past few years, the demand and need for the sustainable fashion products have increased. According to the research, green or sustainable fashion market will grow at a CAGR of more than 12% during 2023-2028 (Global Data, 2024). Referring to the latest business trends and own interest, fashion brand named ‘Fable Creations’ will be introduced as new business. The new business will be operated under the fashion retail industry.

Academic samples are shared to support clarity in assignment layout and academic writing standards. With help with assignment UK, structured guidance is reflected while keeping originality intact. The Business Intelligence assignment sample highlights data-driven decision-making, dashboard reporting, KPI analysis, and the application of BI tools. These materials are intended solely for learning and reference purposes.

Industry analysis

• Porter’s five forces: The Porter’s five forces model is an excellent framework that helps in identify the level of competition take place within particular industry. By evaluating these aspects business entity can take significant measures for getting the desired level of outcome or success.
• Bargaining power of suppliers: In the fashion industry, the bargaining power of suppliers is moderate. There are many suppliers who provide the raw materials to fashion brand to carry out their manufacturing process. Only few suppliers source materials ethically and provide organic materials.
• Bargaining power of customers: This force is moderate to high in the fashion industry as customers have wide range of options to buy fashion products (Mak, 2025). However, not all fashion brands offer sustainable clothing which can be helpful for the new business to increase its sales.
• Threat of substitution: The substitution threat in the fashion sector is moderate because as there are large range of substitute products available like fast fashion, vintage clothing. However, if customers will get sustainable products in similar prices then there is low chance that they can substitute products.
• Threat of new entrants: This force is moderate to high in the fashion sector. A new company needs huge capital requirements to start a fashion business, especially while offering sustainable clothing (Rathnayake and Wickramasinghe, 2022). Well-established companies that sell sustainable products can be problematic for new companies to enter in the fashion market.
• Competitive rivalry: The competitive rivalry is intense in the fashion sector. The sector is categorised by vast number of player, including small, medium and large, competing with each other for market share. The rise online shopping has also increased the competition level.

Business aims, objectives and mission

Aim: Fable Creations, a new online fashion company aims to meet the requirements of the people to buy sustainable and clothing. The new business will use ethical and sustainable approaches to produce fashion products for meeting the society’s needs.

Objectives:

• To increase ethical sourcing and sustainable fashion by 15% in next 6 months
• To reduce environmental impact by 20% by using eco-friendly materials within 3 months
• To achieve revenue by 25% by starting online business at the end of year

Mission: The mission of the Fable Creations is to become leader in sustainable fashion by offering quality product at the affordable price. The company want to make sustainable fashion accessible for people who live in urban and rural areas by offering products from e- commerce platform.

Significance of business to fill market gap

Although, the sustainable fashion is growing quickly but still some gaps related to this field exist in the market. There are many small businesses that still could be able to buy marketing services because of budget constraints and lack of understanding. First is sustainable fashion is perceived as expensive and not all people can buy products (5 Challenges That Sustainable Fashion Faces, 2024). Second, some companies only claim that they produce sustainable clothes but still they are using unethical labour practices. Fable Creations will fulfil this unmet needs of the small businesses at the same time generate profits.

Viability of business

The new business idea such as online sustainable fashion is viable and aligned with the current market requirement. The demand for the sustainable fashion product is increasing day by day due to the growing concerns for the environment. The sustainable fashion market is experiencing substantial growth in all over the world, leading to increase in demand for ethical fashion (Elf, Werner and Black, 2022). Further, technical innovations related to manufacturing procedure and business models highly support the sustainable fashion market. Therefore, all these factors will be making the new fashion business viable and it will be accepted and appreciated by the people and society.

Business strategy

First of all, the company will hire the team so that they carry out strategies. Fable Creations will use online job portals to attract potential candidates. In line with the porter’s generic growth strategy, the company will use cost leadership strategy and set low prices to grab the attention of customers. The business will collaborate with sustainable suppliers so that they can provide raw materials ethically. The use of Business Intelligence enables fashion businesses to analyse market trends, customer preferences, and sustainability metrics to support informed strategic decision-making.

Major operational areas and customers strategies

• Operational areas: Major operational areas associated with the new fashion business which are given below:
• Manufacturing process: The business will make sure that production team will use ethical and eco-friendly practices. Fable Creations will work with ethical producers and offer safe working condition.
• Marketing area: The department will responsible for promotion of new brand and its products. Marketers will increase awareness regarding sustainable fashion among people (Huynh, 2022).
• Finance and accounting: This area will focus on allocating budget appropriately to all the departments. It will allow different teams to carry out their activities effectively.
• Human resource field: This department will hire employees for different department so that they can perform best duties and contribute to achieve business goals.

Challenges in operations

Fable Creations may face several issues while executing the strategies. The challenges involve:

Segmentation, targeting and positioning (STP) analysis

• Segmentation: Fable Creations will target the customers according to demographic, geographic, psychographic and behavioural segmentation. Under the demographic segmentation, the firm will target younger and adult generation and middle and low income people (Nygaard, 2024). The firm will target both urban and rural population. Further, the company will focus on people who give value to sustainability and ethically sourced products. Under behavioural segmentation, the firm will target customers who like online shopping.
• Targeting: Fable Creations will target both men and women of age group 16 to 50. The firm will pay attention on price-sensitive people by offering affordable clothes. In addition to this, tech-friendly people will be targeted by the company. The company will offer products to the people reside in Kompanyaweediya, Colombo, which is located in Sri Lanka (both urban and rural areas).
• Positioning: Fable Creations will position itself as sustainable online fashion brand that offer products at reasonable price range.

Information systems and information technology

Fable Creations will highly invest in information technology and systems to operate business more efficiently and accomplish business objectives successfully. Here are some technologies that will be used by business:

• E-commerce platform: This software enables the businesses to develop and operate an online store. It manages product displays, order management, transaction and customer service (Vassilakopoulou and Hustad, 2023). It is important for the businesses to make user-friendly website so that people can easily search and buy products and make payment.
• Supply chain management software (SCM): SCM software is utilised by the companies to execute and supervise overall supply chain operations. It allows the businesses to track flow of raw materials and finish goods, manage relationship and communication with suppliers and control related business processes.
• Customer relationship management system (CRM): The companies use the CRM software to handle the interaction, information and data across the consumer life cycle (Ngelyaratan and Soediantono, 2022). With the help of software, the companies can make good relationship with by offering better products based in past purchases and preferences
• Enterprise resource planning (ERP): It is one of the best BI solution that help the organisations to handle its primary business processes such as; inventory, finance, human resource and order processing. It combines data across different departments into a central databank to make sure everyone in the company is working with same information.

Use of I.S and I.T

Fable Creations will hire web developer to build e-commerce platform. The platform will be user-friendly and offer the secure online payment service. The high quality product images with detail description will be posted on platform to attract customers. The firm will offer smooth, secure as well as easy-to-use checkout procedure that support various payment software to offer great shopping experience to the customers.

Supply chain management software will be used by the Fable Creations to track whether suppliers are sourced raw materials ethically. By this software, the company can communicate with the suppliers anytime in order to maintain the transparency (Tariq et al, 2021). Further, the firm will use SCM technology to automate the different operations such as; sourcing, product manufacturing and logistics.

CRM software will be used by the business to efficiently interact with customers and solve their queries as soon as possible. The technology will be utilised to know the shopping behaviour, past purchases and current needs of the customers. It will help to modify the marketing strategies as well as customer service to meet the changing needs of customers.

ERP system will use by the firm to streamline the finance, supply chain, procurement and product sales. By using the software, the company will identify what processes require improvement. Through centralising the real-time data and backend procedures, Fable Creations will make informed decisions regarding business. The firm will manage production schedules and make sure the effective allocation of resources. Through Business Intelligence tools, Fable Creations can transform operational data from ERP, CRM, and SCM systems into actionable insights for improving efficiency and performance.

Capital information and B/E analysis

Fable Creations will need around 250,000 LKR to effectively execute the plan. The company will use bank loan, angel investors and personal savings as financial sources to raise fund. Price of products will start from 100 LKR which goes up to 200 LKR.

Break-even analysis

Business Intelligence Assignment Sample

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Emily Carter 6 Years | PhD

= 100000/ (1500-750)

= 100000/750

= 133 Units

Conclusion

As per above report, it is concluded that entrepreneurs helps the overall economy of the country by creating jobs, increasing revenue and improve infrastructure. The report has explained about the new sustainable fashion business – Fable Creations that sell the clothing product by online platform. The business would be profitable because the demand for the sustainable clothing products is regularly increasing. Younger generation, adult people, tech-savvy, price-sensitive and environment-conscious would be targeted by the new business. Fable Creations would use the information technology and BI solutions such as; SCM, ERP, CRM and E-commerce platforms to operate business effectively in the market. The adoption of Business Intelligence supports data-driven planning, enhances forecasting accuracy, and strengthens the long-term competitiveness of the business. However, the firm can face several operational challenges like staffing issues, regulatory compliance and data privacy issues but it they can be solved by risk mitigating strategies.

References

• Elf, P., Werner, A. and Black, S., 2022. Advancing the circular economy through dynamic capabilities and extended customer engagement: Insights from small sustainable fashion enterprises in the UK. Business Strategy and the Environment, 31(6), pp.2682-2699.
• Huynh, P.H., 2022. Enabling circular business models in the fashion industry: The role of digital innovation. International Journal of Productivity and Performance Management, 71(3), pp.870-895.
• Ngelyaratan, D. and Soediantono, D., 2022. Customer relationship management (CRM) and recommendation for implementation in the defense industry: a literature review. Journal of Industrial Engineering & Management Research, 3(3), pp.17-34.
• Nygaard, A., 2024. Green Segmentation, Targeting, and Strategic Positioning. In Green Marketing and Entrepreneurship (pp. 137-153). Cham: Springer International Publishing.
• Rathnayake, G.K. and Wickramasinghe, C.N., 2022. Systematic Literature Review on Competitive Strategies in Apparel Industries. Journal of Business and Technology, 6(2).
• Settembre-Blundo, D., González-Sánchez, R., Medina-Salgado, S. and García-Muiña, F.E., 2021. Flexibility and resilience in corporate decision making: a new sustainability-based risk management system in uncertain times. Global Journal of Flexible Systems Management, 22(Suppl 2), pp.107-132.
• Tariq, E., Muhammad, A., Iman, A. and Sulieman, A.H., 2021. The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), pp.401-408.
• Vassilakopoulou, P. and Hustad, E., 2023. Bridging digital divides: A literature review and research agenda for information systems research. Information Systems Frontiers, 25(3), pp.955-969.

Online

• 5 Challenges That Sustainable Fashion Faces, 2024. [Online] Available through < https://pomp.store/blogs/journal/sustainable-fashion-challenges?srsltid=AfmBOorP1scWOBTZ7JhujsXuTckpSVjsGNFMEDrbk2Duje5zFQYVW_JC >
• Global Data, 2024. United Kingdom (UK) Green Fashion Market Summary, Competitive Analysis and Forecast to 2028. [Online] Available through < https://www.globaldata.com/store/report/uk-green-fashion-market-analysis>
• Mak, G., 2025. Clothing Retailing in the UK - Market Research Report (2015-2030). [Online] Available through < https://www.ibisworld.com/united-kingdom/industry/clothing-retailing/3060/>