Integrated Marketing Communications Assignment Sample

  •  
  •  
  •  
  • Type Assignment
  • Downloads2184
  • Pages2
  • Words549

Introduction

Get free samples written by our Top-Notch subject experts for taking online Assignment Help services.

Feeling overwhelmed by your assignment?

Get assistance from our PROFESSIONAL ASSIGNMENT WRITERS to receive 100% assured AI-free and high-quality documents on time, ensuring an A+ grade in all subjects.

1.1 Organisational Background

L’Oréal S.A. is a French firm based in Clichy, Hauts-de-Seine, with a registered office in Paris. As the world’s biggest cosmetics firm and with a focus on hair colour, skincare products, sunscreen, make-up, and perfume, it has established activity in the industry (Sutariani, Putri and Ariyaningsih, 2021). The L’Oréal Group was established in 1909 by young chemist Eugène Schueller, who had an enterprising flair. Hairdressers in Paris were introduced to one of the earliest hair dyes that he designed and made himself. As a result of this, L’Oréal’s founder laid the foundation for the company’s core values: research and technology in the service of Beauty.

Integrated Marketing Communications Assignment Sample
Liked This Sample? Hire Me Now
Chris Moore
Chris Moore 4 reviews 5 Years | MSc

An English graphic director who was only 23 years old at the time of the introduction of “Because I’m worth it” as L’Oréal’s advertising slogan in 1973 was responsible for the creation of the phrase. As part of its “Sharing Beauty with All” sustainability goal, L’Oréal committed to lessening the environmental effect of all of its goods (Campos, 2018). Among L’Oréal’s pledged goals were reducing the company’s carbon impact by 60%, empowering “every L’Oréal customer to make sustainable consumption decisions while improving the beauty of the planet,” and providing care, social welfare, and training for its staff wherever they are in the world.

1.2 Chosen Product

It has been announced that L’Oréal S.A. is releasing a new line of CTM (“Cleansing, toning, and moisturizing”) products in the UK that includes natural green tea extracts. A wide range of skin types would be able to utilize the products, which are mostly manufactured from natural substances like green tea as well as natural berry extracts, with no preservatives (González-Minero and Bravo-Díaz, 2018). The need for natural components and paraben and alcohol-free products will be the primary considerations in the development of this product. Because of this, instead of using plastic tubes, recyclable containers will indeed be utilized so that the items do not affect the environment in any kind. As a result, the items will be rich in antioxidants and nutrients, which in turn will assist to maintain a healthy complexion. As far as purchase and extraction are concerned, this cosmetics line promises a low carbon impact. Natural ingredients from the Pahadi community have been used to make these items, and they are provided to the customers in their purest form. 

1.3 Target Market

Using its 34 brands across many product categories, it has developed a differentiation strategy to appeal to a wide range of clients, many of whom are middle- and upper-class individuals who are proud to display their identities. Because of its emphasis on Universalisation, the company has established itself as the most ethical cosmetics and beauty care provider, acknowledging the many cultural backgrounds, p

Recently Downloaded Samples by Customers

International Healthcare Policy Assignment Sample

Introduction Get free samples written by our Top-Notch subject experts for taking assignment...View and Download

Mexican Chilli Chips Launch: Insights from Market Research Assignment Sample

Market Research Insights and Strategies for Tudor Ltd's Mexican Chilli Chips Get free samples written by our Top-Notch subject...View and Download

Addressing Ethical Issues in the Workplace Assignment Sample

Introduction Get Free Online Assignment Samples from UK's Best Assignment Helper Experts to boost your academic...View and Download

The Essential Duties of Construction Managers in Industry Assignment Sample

1. Introduction Step into a world of academic excellence with Rapid Assignment Help’s unparalleled Assignment Help...View and Download

5HR02 Talent Management and Workforce Planning Assignment Sample

Task 1: Effective Strategies for Workforce Planning and Retention Effective workforce planning ensures businesses attract,...View and Download

Leadership & Management Strategies at British American Tobacco Assignment Sample

Introduction Get free samples written by our Top-Notch subject experts for taking online Assignment...View and Download

scan QR code from mobile
Scan QR Code From Mobile
Get best price for your work
  • 15698+ Projects Delivered
  • 500+ Experts 24*7 Online Help

offer valid for limited time only*