This guide on the role of media platforms in shaping consumerism and capitalism is provided strictly for learning and reference purposes. Students are advised to use these materials as guide papers only and ensure compliance with their university or education sector regulations.
The media constantly influences the consumer and perpetuates the spirit of consumerism favored by capitalist societies. The daily exposure to adverts, movies, music, social networks, and shows that promote materialism make people believe that the ability to acquire the latest gadgets, clothes, and accessories equals success and happiness (Hatley, 2021). Exploring how media such as advertisement, movies, songs, and digital advertise blueprint and maintain cultures of “consumerism and capitalism” this essay. In this essay, media plays a part in forming tendencies for consumption, establishing roles for lifestyle emulation, and offering company perspectives through the evaluation of some selected images, news articles, a documentary and advertisements.
This Effective Role of Different Media Platforms in Developing Constructing Discourses of Consumerism and Capitalism Assignment is provided strictly for learning and reference purposes. Students are advised to use these materials as guide papers only and ensure compliance with their university or education sector regulations.
8 Years | MSc
Impact od Media on “capitalism concept and consumerism concept”
“Consumerism and Capitalism” have existed hand in hand with media culture. Closely aligned to the “capitalist mainstream” media houses and companies, consumption is portrayed as a way of identity and acceptance (Turanci,, 2019). It influences people’s courses of action and tastes and preferences in different capacities easy make luxurious items, fashionable clothes and fashionable and modern gadgets seem like needs rather than wants (Williams, 2024). This section identifies the ways own-how various media forms build up these discourses, and how they affect consumers.
Discussion Fashion Campaign impact on Consumerism and campaign in “Social Media”
The analysis revealed that women of all the age groups are constantly being shaped and influenced by “fashion campaigns” and “social media” regarding consumerism. The separate “Vogue Business”, “The Guardian”, and “Hypebeast publications” demonstrate how the selected brands appeal to society’s desire for the unattainable
Vogue Business Campaign: Current trends in “fashion marketing campaigns” have captured a new mode of the “paparazzi style”, which then impacts brand positioning as luxury by keeping the concept of status associated with wealth and consumption (voguebusiness.com, (2024)
“Boom Boom Culture of The Guadian Campaign”: As its suggests, this kind of “ad campaign” promotes the culture of “boom boom”, that is, loud, conspicuous and ostentatious consumption that is strongly associated with the contemporary popular culture (Theguardian.com, 2025).
“Le City Bag” Campaign of Balenciga: This advert at work brings realism in realism, especially incorporating excessive spending and more so consumerism into the fashion domain (Hypebeast.com, 2025).
These campaigns further explain how the media produces discourses that instill consumerism that revenue from the purchase of luxury goods is acceptable and leads to acceptance in the society.
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The “2020 documentary The Social Dilemma” focuses on the ways and means of social networks that for the purpose of advertising influence consumers’ choices and content algorithms. The film highlights how:
This documentary best illustrates how “digital capitalism” manipulates the minds of the consumers, thereby deepening consumerism.
Academic insights on Capitalism and Consumerism on 3 Articles
The academic sources help to get a better understanding of the possibilities of the media in the formation of “consumerist and capitalist narratives”.
Discussion from 1 selected song lyrics
According to Hatley (2021), the author discusses the impact of fashion brand communication on consumers and reveals that although it tricks consumers into buying more clothes due to ethical issues.
According to Turanci (2019), in his studies about the analysis of social media influencers in the digital age consumption, claim that they are grossly misleading consumers based on capitalist culture of spending.
In the analysis of Williams (2024), greenwashing is defined as a “marketing technique” that involves using the concerns about the environmental consciousness to sustain consumer patronage but with no real ecological responsibility.
Collectively, these studies illustrate the concept of false needs, that is, how desires are created and controlled by the media in order to maintain the capitalist economy.
Importance of Songs on Capitalist Narratives
Music has been found to be in most occasions as a tool for criticism of capitalist principles and as well as propaganda for the same (Youtube.com, 2025). “Selling Jesus by Skunk Anansie” released in 1995 is a song, which heavily carries in its lyrics an “anti-consumerist” message well complemented by its aggressive music.
Development of the commercialization of the religious
The song also paints an enlightening picture of relating religious faith to that of product loyalty which is a perfect example of how commercialization of religion operates. Through this association it satirizes the degree to which capitalist consumerist culture wants and turns consumers into “faithful”, followers of the corporate path.
Development of consumers' beliefs and commodity identification
This song, however, puts into question the concepts as propagated by the common meaning of advertisement in an existential-phenomenological sense. In such a system, people are characterized by their buying capacities, self-esteem is pegged on the wealth around one. Selling Jesus reveals how media entails the consumption expectations where consumption directs the consumer to impute his/her self on consumption.
Exploration of vulearable development of human
This song demonstrates how the “culture of capitalist society” uses people’s concerns, anxieties, and wants to promote commodities and beliefs. People invest human feelings such as beauty, gender, race, politics, religion, etc. in the marketplace as commodities.
As such, through contrasting rebellion with the more conventional aspects of “consumerist culture”, “Selling Jesus” effectively captures the intentions of media for perpetuating capitalist ideologies.
Consumption Psychology from selected 1 video
In the video called “America’s Dopamine-Fueled Shopping Addiction”, consumerism effects and how sales techniques manipulate “dopamine rate” are discussed. Here, the role of media in compounding compulsive buying is also discussed elaborately (Williams, 2024). Commercials convey shopping as an activity that brings some sort of relief to the consumer and thus are nurturing consumers' needs that would be best met by purchasing commodities.
In this video, the author enlightens how the portrayal of “shopping as a cure” promotes compulsive buying.
Exploitation of the psychological concepts
Media is used by capitalist businesses to target some of the people’s psychological vulnerabilities for instance fear and insecurity (Youtu.be, 2025). Marketing campaigns take advantage of such loopholes to paint a picture where consumption will solve the problems of emotions.
Increase the artificial demand
Some of these strategies include scarcity marketing and urgency-driven advertisements where brands create “artificial demand” and force consumers to make impulse purchases through suggestions of limited stock for instance, use of holiday promotions, time-bound specials, and highly rated limited edition brands.
As it is evident through this analysis, capitalist enterprises employ media to maintain “consumer attention” in the long run, hence promoting shopping addiction (Adsoftheworld.com, 2025).
Discussion of the role of advertisement in influencing the consumer culture from 3 chosen TV advertisements
Television commercials particularly, have a central role of installing capitalistic values into society. The three commercials offer that following insights as follows (Uriah.com, (2025).
“Apple’s 1984 Ad”: The “1984 advertisement” remains one of the most successful advertisement ever aired as it portrayed Apple as the opposite of corporate culture and a differentiating force despite the fact that it was a corporate entity (Voguebusiness.com, 2024)
“Nike’s just do it Kaepernick Ad (Axios)” Nike shows the effective activism helps the company to earn more money, which is an underlying goal of “capitalism system” (Theguardian.com, (2025).
“Coca-Cola ‘Hilltop’ Ad”: This advertisement campaign is one of the most famous of all time and it aims at advertising consumption while encouraging unity and togetherness for the consuming of the Coke (Hypebeast.com, 2025).
These advertisements show how media help derive melodramas that portray consumerism as means to success, happiness, and social acceptance (Thesocialdilemma.com, 2025). In this way, brands communicate with the public and provide them with meanings that give direction to the actions regarding the products promoted by these brand images (Axios.com, 2025). People are motivated to link everything with their self-identity, influencing the ire of constant desiring and buying more things.
Conclusion
Identifying these influences helps one to acquire media literacy that will enable the person not to be influenced negatively by consumerist messages, with insights often supported through Online Assignment Assistance. This way, attainments of goals and peroxide changes within the media help to control both the economy and ideologies of the consumers. However, the awareness of these mechanisms makes one able to resist as well as offer an opposing view to reinforce non-materialistic values and lifestyle. Last but not least, media reflects and contributes to the construction of consumer culture which determines individual and societal paradigms for success, well-being, and Self-construct, as well as offers potential for the reformation of consumerist paradigm.
Reference List
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