ENEB Corporate Social Responsibility Template Assignment Sample

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Introduction - ENEB com Corporate Social Responsibility Template Assignment Sample

In the current competitive environment, companies need to work efficiently to secure a good competitive position in the world. Already the competition is very intense and to be successful, the companies need to work efficiently by keeping the environment safe along with the different business practices. Thus, for companies to become successful, effective CSR must be followed. CSR or Corporate Social Responsibility is a type of self-regulatory practice with the help of which businesses tend to improve social development and create a positive impact on society. The present study, ENEB Corporate Social Responsibility Template Assignment Sample, is based on Tealand SA, a company based in London dealing in selling different types of tea across the country. This study will outline the different issues currently faced by Tealand with the help of SWOT analysis. Along with this, the development of objectives regarding improving CSR will take place. Further, the stakeholders will be listed based on their power and interest. Moreover, a strategic CSR plan will be developed along with the CSR measurement tool. Finally, a reflection relating to current CSR practices will be made. For students looking for affordable assistance, cheap assignment help services are highly recommended for such comprehensive projects.

Main Body

Analysing the current situation

TeaLand SA is a medium-scale company whose main activity is to commercialise tea from various European countries. In the current working environment, the company is taking tea from countries like India, China, Kenya, Indonesia and others. After purchasing tea from these countries it is sold in different markets and different formats like in bags, bulk, cold tea as soda and many other different types of forms. They have been working for 20 years in this industry and the quality of the tea is very high and due to this excellent market share was there. The products of the company are good but the company is not able to manage and look after the employees well. After a job satisfaction survey result, it was seen that the results were leaked in the media (Bouzouitina, Khaireddine and Jarboui, 2021). The result highlighted that there was high employee dissatisfaction among the employees of TeaLand. This was majorly the reason that the result highlighted there were low salaries offered, low growth, less training, endless working days and many other different types of issues faced by the employees. Moreover, with the consumer survey result it was also analysed that consumers are missing the ecological tea options which creates a negative impact on the working. There are many different types of ecological tea options provided by other companies but it is not provided by TeaLand.

Formulating objectives

With the above analysis of the current condition of TeaLand, it is clear that there is a high requirement for the company to grow and adapt to the latest changes concerning CSR. Currently, the company is not implementing effective CSR strategies and as a result of this, the interest of consumers is not towards the working of the company (Salhi et al, 2020). Thus, with the analysis, it is clear that Tealand need to improve its working and for this, some of the objectives are as follows-

• To start the new product range of ecological tea options by the end of March 2025.
• To increase the investment in CSR activities by 25 % till the end of January 2025.
• To invest 7 % of net profit in the different sustainability projects of the country every year.
• To work in collaboration with NGO and other project who are working for the societal development.

When all these objectives are followed by the company and the company working and activities are directed based on it then it will be enhancing the working. It is necessary for TeaLand they effectively try to manage the work to attain the objectives of the business. When all these objectives are attained then automatically the overall efficiency will be improved and market share will also be increased.

Listing different stakeholders according to power and interest

For the effective accomplishment of the goals of the business, it is necessary that the appropriate working is ensured. Thus, for this, the effective involvement of stakeholders is very necessary. This is crucial for the reason that the stakeholders are the people who have a high interest in the working of the company and making it successful (Wirba, 2024). It may include an individual or a group of individuals who are majorly interested in making the business successful so that their personal and professional motives can be attained well. For TeaLand they must keep the stakeholders happy and satisfied so that the overall working and profitability can be increased.

Developing a strategic CSR plan

With the above analysis, it is clear that there is a high requirement for TeaLand they effectively implement effective CSR strategies to attract consumers. It is necessary as by analysing the current condition of the company it is clear that there is a high requirement to work in improving the CSR practices to attract the majority of the consumers (Basuony, 2021). Thus, the development of a CSR plan is very necessary for TeaLand to become successful. It is mandatory that when the appropriate plan is followed then it will improve the overall efficiency to a great extent. Hence, the CSR plan for TeaLand is as follows-

ENEB Corporate Social Responsibility Template Assignment Sample

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• Conducting a CSR assessment- this is the first stage, within which TeaLand need to work on assessing the requirements of the CSR. Here the market trend analysis is done to ensure that all the current trends are being followed by the company or not. In case the company is not following any of the trends then there is the requirement of implementing the same (Development, Planning & Implementation of CSR Strategy, 2024). Moreover, in the current context of TeaLand, the lack of ecological options for tea was the most common CSR issue faced by the company.
• Developing a CSR strategy- along with the assessment of the requirement, the next for TeaLand is to develop a new CSR strategy so that the working can be improved better. Within this, the company plans to develop a new ecological product range along with starting investment in community development activities and projects which aim at societal development. These strategies will result in the development of the interest of the consumer towards the company as more CSR initiatives will attract the consumers well.
• Development of CSR commitments- along with the development of the ecological product range, it is clear that some commitments relating to CSR are also developed. The development of this commitment is necessary for the reason that it will guide the company to ensure that all the CSR practices are followed well. It includes developing some pledges or slogans as they will work on conserving environmental issues, generating better leads for protecting the environment, building stakeholder trust and commitment and many other key pointers.
• Implementing CSR commitments- the very next step is to effectively implement all the commitments relating to CSR which are applied well. The reason underlying the fact is that when the effective type of commitment is followed then automatically it will be approved well.
• Reporting on progress- the next step within the CSR plan is to report the progress. Within this stage, the report of the progress will be made after every 7 days. This is necessary to ensure that the appropriate type of system is set up to ensure better working so that the overall development can be done well (Modak et al, 2020). Along with this, here it is the responsibility of the company TeaLand they install a procedure for non-compliance with the objectives. For instance, if any aspect of the commitment concerning CSR is not approved then it must have a corrective alternate plan which must be used by TeaLand to improve the working well.
• Evaluation and improvement- this is the last step within which the evaluation of the steps will be done. This evaluation will include the fact that whether the set objectives and CSR commitments have been fulfilled or not (Santo and Akmal, 2021). In case the objectives are not fulfilled then corrective action needs to be taken and for this effective measurement tools and procedures need to be followed.

CSR measurement tools

After the implementation of the planned process and trying to attain the objectives it is necessary that effective measurement tools are also followed. For the successful working of the company and to ensure that the intended objectives are attained then the objectives must be monitored well. The different CSR measurement tools to be implemented by TeaLand to ensure successful working are as follows-

• ESG reporting- this is a key measurement tool or metric which assists in ensuring that the company is following the required CSR practices. The environmental, Social and Governance (ESG) metrics are followed by TeaLand to ensure that the company is working well on all these three aspects so that the CSR can be managed well.
• Sustainability reporting- this is another kind of CSR measurement tool so that the implementation of effective CSR strategies can be done so that the overall development of the company can take place (Meseguer-Sánchez et al, 2021). This reporting ensures that the company is complying with all the disclosure and every aspect is reported according to the reporting. It is necessary for the reason that when effective reporting is made then it will be improving the overall working well.
• Pre-established KPI- This is another method of measuring the progress of the implementation of the CSR objectives and strategies. Within this, different types of KPI that as Key Performance Indicators are set and it guides whether the work has taken place in the direction of the indicator already established or not (Thorisdottir and Johannsdottir, 2020). This method will effectively guide the company in ensuring that the appropriate type of indicators have been achieved or not. In case these are not attained in line with the objective then the corrective actions can be taken well.
• Stakeholder feedback- this is another type of assessment tool which can be used for analysing the CSR plan and its progress. Within this method, TeaLand can effectively ensure the work is done in a better way and also feedback can be taken from the stakeholders (Li et al, 2022). The stakeholders are the ones who work for the betterment and development of the working. Thus, when proper feedback is taken from them then the actual work will be analysed and better current work needs to be managed well.

Reflection

With the analysis of the above current state and future working and CSR plan of the company, it is clear that TeaLand does not have strong CSR strategies currently. Thus, with the evaluation, it is clear that in current working conditions, the CSR strategies of TeaLand are not good. The most common issue includes the product range of TeaLand as it does not have the ecological variety of tea for the consumers. This is not good for the company as the current trend is to use environmentally friendly products and in case it is not implemented by the company then the overall working will be impacted (Bolt and Homer, 2024). Thus, as a result of this, the overall productivity of the company will be reduced and the consumer attraction will also be reduced for the company. Also, currently, employee satisfaction within the company is low and this creates a negative impact on the working of the company. It is particularly for the reason that when the employees will not be working well then it will affect the working efficiency to a great extent. So it is also the responsibility of the company they keep the environment motivated so that the employees are working well. In case the motivation level of employees is low then they will not work with efficiency.

Conclusion

At last, it is concluded that in this highly competitive environment, it is the responsibility of the company they keep the working strategies following the latest trend. According to the latest trend, the company is responsible for keeping the environment clean and safe. Also, the working of the company must not harm any of the environmental aspects of the company. The above study highlighted that TeaLand does not have an ecological option of tea for the consumer as per the requirement of CSR. Thus, the project aimed to develop this new project and work on other CSR initiatives as well as invest more in the project of societal development, working in collaboration with NGOs and other welfare activities and others proposed in the implementation of the CSR plan. At last different CSR monitoring practices were highlighted which are beneficial for TeaLand and it includes tools like statutory reporting, compliance with ESG and other KPI.

References

Books and Journals

• Basuony, M.A., 2021. Corporate governance: Does it matter for corporate social responsibility disclosure via website and social media by top listed UK companies. Corp. Ownersh. Control, 19, pp.84-93.
• Bolt, E.E.T. and Homer, S.T., 2024. Employee corporate social responsibility and well-being: the role of work, family and culture spillover. Employee Relations: The International Journal, 46(2), pp.287-308.
• Bouzouitina, A., Khaireddine, M. and Jarboui, A., 2021. Do CEO overconfidence and narcissism affect corporate social responsibility in the UK listed companies? The moderating role of corporate governance. Society and Business Review, 16(2), pp.156-183.
• Li, Y., Al-Sulaiti, K., Dongling, W., Abbas, J. and Al-Sulaiti, I., 2022. Tax avoidance culture and employees' behavior affect sustainable business performance: The moderating role of corporate social responsibility. Frontiers in Environmental Science, 10, p.964410.
• Meseguer-Sánchez, V., Gálvez-Sánchez, F.J., López-Martínez, G. and Molina-Moreno, V., 2021. Corporate social responsibility and sustainability. A bibliometric analysis of their interrelations. Sustainability, 13(4), p.1636.
• Modak, N.M., Sinha, S., Raj, A., Panda, S., Merigó, J.M. and de Sousa Jabbour, A.B.L., 2020. Corporate social responsibility and supply chain management: Framing and pushing forward the debate. Journal of Cleaner Production, 273, p.122981.
• Salhi, B., Riguen, R., Kachouri, M. and Jarboui, A., 2020. The mediating role of corporate social responsibility on the relationship between governance and tax avoidance: UK common law versus French civil law. Social Responsibility Journal, 16(8), pp.1149-1168.
• Santo, P. and Akmal, M., 2021, October. Comparison of the Application of Corporate Social Responsibility in Indonesia and United Kingdom. In Proceedings of the 2nd International Conference on Law, Economic, Governance, ICOLEG 2021, 29-30 June 2021, Semarang, Indonesia.
• Thorisdottir, T.S. and Johannsdottir, L., 2020. Corporate social responsibility influencing sustainability within the fashion industry. A systematic review. Sustainability, 12(21), p.9167.
• Wirba, A.V., 2024. Corporate social responsibility (CSR): The role of government in promoting CSR. Journal of the Knowledge Economy, 15(2), pp.7428-7454.

Online

• Development, Planning & Implementation of CSR Strategy. 2024. Online. Available through: <https://enterclimate.com/blog/development-planning-and-implementation-of-csr-strategy/>