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The focus of individuals is shifting toward consuming healthier, organic products. Innocent Drinks, a British company, produces juices and smoothies distributed through coffee shops, supermarkets, and various outlets. This Introduction to Business Management Assignment Sample analyzes a critical market gap affecting the company's ability to attract consumers aged 18-25. The report identifies pricing issues and higher sugar content in Innocent products compared to competitors like Coca-Cola, causing barriers to market growth. This in-depth study provides strategic insights and identifies opportunities to reformulate products for this health-conscious demographic. Students seeking expert guidance can benefit from assignment help online to better understand market analysis and business strategies within this dynamic industry.
In addition to identifying the market gap and challenges, this Introduction to Business Management Assignment Sample explores potential strategic solutions for Innocent Drinks to better attract the 18-25 age group. By innovating product formulations, such as reducing sugar content using natural sweeteners like coconut water, the company can align with growing health-conscious preferences in the market. This report also analyzes competitive factors, including supplier relationships, technological advancements, and socio-economic trends impacting business operations. The comprehensive analysis offers insightful recommendations aimed at enhancing Innocent Drinks’ market position and profitability. Students seeking expert guidance can access assignment help online to deepen their understanding and improve their academic performance in business management studies.
It has been identified that the company is not able to provide products at cost-effective prices and is incapable in fulfilling its promise of providing healthy products, which creates an issue in attracting the targeted group. It has been determined that 250 ml of Innocent drink bottle contains 34.3 g of sugar, which is 30% higher than Coca-Cola (Problem issue with Innocent Drinks, 2023).
The table below denotes an in-depth analysis of the internal and external factors of Innocent Drinks:
Internal business environment:
| Competitors | Tropicana, POM wonderful and Naked juices are the biggest competitors which create issue in managing the long-term stability. |
| Suppliers | Company is sourcing product from the large number of local farm and suppliers which in turn increases the bargaining power (Bestwick et al, 2020). |
| Technology | Innocent Drinks has initiated partnership with Atos which helps in introducing the new and efficient technology. |
| Employees | Firm has hired skilled employees and lay emphasis over providing regular T&D session for the higher productivity. |
External business environment:
| Political | Introduction of Brexit result into creating obstacle in the expansion of business operations. Further, increase in tax rate also leads reduction in the profitability. |
| Economical | There is a rise in inflation and interest rate of UK which creates issue in managing the overall organization’s budget (Pestle analysis of Innocent Drinks, 2023). |
| Social | Customer’s preference has positively changed over consuming healthy and organic product. |
| Technology | There is a constant advancement in technology which increases the overall cost. |
| Environment | Innocent Drinks need to follow the environmental laws and reduces the carbon footprints (Ledin, and Machin, 2020). |
| Legal | Firm must comply with Food and Drink Innovation Network 2016 and Health and Safety Act for avoiding all obligations (Health and Safest Act. 1974, 2023). |
For attracting consumers from age group of 18-25, Innocent drink needs to introduce changes in its product and manages its overall cost. For reducing the sugar content, company should focus over using coconut water or other natural sweeteners in their product, which helps in fulfilling customers’ demand (Assarzadegan, Hejazi and Rasti-Barzoki, 2024). This product innovation will help in providing healthier drink option to customers, leading to easily attracting young and health-conscious customers.
| Particulars | Amount ( in GBP) | |
| I year | II year | |
| Total revenue | 80000 | 120000 |
| Cost of good sale | 35000 | 53000 |
| Gross profits | 45000 | 67000 |
| Less: expenses | 34500 | 45000 |
| Labor | 8000 | 10000 |
| utility | 12000 | 15000 |
| Marketing | 9000 | 12000 |
| Administration | 4000 | 6000 |
| other expenses | 1500 | 2000 |
| Net profit | 10500 | 22000 |
| 13% | 18% | |
Below is the estimated profit and cost involved in introducing innovation in the firm’s product.
7 Years | PhD
From the above table, it has been identified that firm’s profit is estimated to increase over year which indicates viability of introducing changes in product.
Conclusion
By summing up the report, it has been identified that high sugar content is the major issue in attracting customer of age 18 to 25 years. To overcome the situation, Innocent Drink should use coconut water and other sweeteners, which helps in attracting young customers. In addition to identifying the major issue of high sugar content hindering Innocent Drinks’ appeal among young consumers aged 18-25, the Introduction to Business Management Assignment Sample explores strategic recommendations to address this challenge. The company is encouraged to reformulate its products by incorporating natural sweeteners like coconut water, which aligns with the increasing demand for healthier beverage options. This innovation presents an opportunity to attract health-conscious consumers, boosting sales and brand loyalty. Moreover, the assignment includes an analysis of competition, supply chain dynamics, and socio-economic trends affecting the business. Accessing expert guidance through assignment help online can assist students in mastering these concepts and producing high-quality academic work that reflects real-world business solutions. By employing these strategies, Innocent Drinks can enhance its market competitiveness while promoting healthier consumption patterns among young adults.
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