003486 Sample analyses how Amazon’s HR managers use AI‑enhanced recruitment and selection aligned with Resource‑Based View theory to build rare, valuable human capital and sustain competitive advantage in global markets
Human resource management (HRM) is the practice of deploying, hiring, recruiting and managing an organisation’s workers; this is referred to the HR (Human resources). An organisation or company’s HR department is mainly responsible for the creating, putting into effect and also overseeing the policies. The term of human resources (HR) was first used within the early 1900s, after that widely developed in the 1960s (Human resource management (HRM), 2024). The report will be based on the Amazon; this is an American multinational technology organisation (Amazon, 2024). This has been engaged in the artificial intelligence, digital streaming, online advertising, cloud computing and e-commerce. Amazon originally started as an online bookselling company, has morphed into the business enterprise based on internet. Students often seek help with assignment UK services to better understand such HRM practices in real companies. The report will shed light on overview of the recruitment, selection process and role of the HR manager. Moreover, this will evaluate the relevance of RBV in the selection and recruitment process.
Selection and recruitment are the mainly fundamental aspects of the HRM (Human resource management) which particularly influences the success of organisation. The good practices within the selection and recruitment permits the companies to retain and appeal the top talent. This also makes sure that important human resources are developed to meet the goals of organisation. In today’s era, the HR managers within the organisations function as the effective strategic partners working effectively and closely with the others to for the development (Azizi et al, 2021). The HR’s business objectives required to be aligned with overall objectives and business plan. The HR managers required to have knowledge about the design and redesign of work systems. This makes the organisation more effective and better place to work in.
3 Years | MSc
AI based selection and recruitment At Amazon: This is one of the technology and e-commerce organizations globally. The organisation has the highly strategic and structured selection and recruitment process (Hook, Jenkins and 2019). The organisation mainly employs the effective mix of innovative and traditional recruitment techniques. It is leveraging the data analytics, AI (Artificial intelligence) to identify and understand talented candidates. The approach of Amazon lines up with RBV theory (Resource based theory). This suggests that the companies can gain the competitive benefits via enhancing the unique abilities via smooth talent acquisition (RBV theory (Resource-based theory), 2024). The organisation also follows the human capital theory; this demonstrates that workers are most valuable assets of the organisation (Human capital theory, 2024).
The organisation follows the different process of recruitment, this utilises the different platforms, like as employee referrals, LinkedIn, career websites to appeal the talented applicants. The algorithms driven by AI evaluate the qualification and resumes of candidates. The overall process of selection involves the different rounds of interview related to the 16 leadership principle of Amazon. The interviews based on behavioural, the technical assessments and competency tests offers help in assess the sustainability of the candidate. Hiring the HR professionals and managers collaborate effectively to creates the effective final selection.
The role of HR managers in selection and recruitment of Amazon: The Human resource manager carries a major role within the Amazon in selection and acquisition. The Manager mainly forecast the needs of overall workforce. This is making sure that the organisation retains and attracts the appropriate and right talent. The HR managers are also responsible for the designing job analyses and succession planning to hire candidates. This happens when the right candidates with the skills are not available internally (Hamouche, 2023). The HR managers also lead the team of HR staff and manage the goals, expectations and performance of workers. HR managers play a key role to retain the excellent and dynamic, highly skilled workers. The managers also offer the social security schemes, fringe benefits, career development planning, introducing reward management and attractive compensation package. The managers are discovering the sources of employing and manpower measures for attracting the right talent.
The company promotes the effective employer brand via the strong initiatives such as work environment driven by innovation and culture of “Day one”. The organisation focuses on the inclusivity; it is also making sure about the different representation within the team. The machine learning and AI are developing the effectiveness, decreasing biases and streamline recruitment. The Amazon’s HR function is mainly guided via the HRM practices, like as HRM’s Harvard model. This particularly emphasise on the workers as the major resource. Through efficiently integrating HRM’s strategic approaches, the organisation managed the motivated and highly skilled workers.
The effective selection and recruitment contribute mainly to organisational performance of the Amazon. Through hiring the appropriate and top talent, the organisation mainly sustains the rivalry edge within the cloud computing and e-commerce. The overall process of meticulous selection makes sure about the developing employee engagement, decreasing turnover rates and one job fit. The effective recruitment boosts operational effectiveness and reduces the hiring prices; it is directly affecting the profitability of Amazon. Apart from the robust and effective HR practices, the organisation also faces the different challenges (Banfield et al, 2018). The work environment which is fast paced demanding the ongoing hiring efforts and attrition.
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The strategic selection and recruitment processes lines up with the theories of HRM, developing the overall practices. By making use of the structured and technological HR practices, the organisation makes sure about the competent team. This can boost the success within the organisation and performance as well (Vrontis et al, 2023). On the other hand, the ongoing development is important to sustain the competitive benefits and resolve the recruitment challenge. The efficient recruitment majorly is a regular necessity for the organisation to boost the landscape of dynamic business.
The resource based view offers the important framework to predict and explain fundamental of the company’s competitive advantage and performance. Good selection and recruitment practices are essential to success of organisation. This helps in attracting the skilled workers; the effective selection procedure makes sure that the companies have appropriate human resources. This can help in meeting the strategic and organisational objectives. The Amazon is leader within the technology and e-commerce exemplifies that how selection and recruitment processes by the RBV and strategic objectives. This effectively leads to the effective exceptional results within the organisation.
The resource based view and selection and recruitment: The RBV (Resource based view) is refers to the strategic management framework. This focuses on the significance of capabilities and internal resources in the gaining the competitive benefits. For the resource to produce the effective and competitive benefits, this needs to be non substitutable, inimitable, rare and valuable as well. The worker’s abilities, skills, knowledge and human capital, these are the significant resources under resource based view (Brewster et al, 2016). The process of RBV stresses significance of acquiring workers who has the unique skills and capabilities align with the strategic objectives of organisation.
For the Amazon, the selection and recruitment process is mainly guided by the effective process of RBV to make sure about the acquired talent. This can contribute in the long term objectives of the Amazon. The goals are related to the market dominance, efficiency and innovation as well. By emphasising on the individual’s recruitment that brings the inimitable, rare and valuable skills within the company. The Amazon boosts the rivalry benefits within the overall marketplace.
Amazon’s approach to selection and recruitment: Align with the RBV: The selection and recruitment practices are developed to retain and attract the human resources which are aligning with the effective strategic priorities. This mainly involves the operational excellence, consumer obsession and technological innovation (Zhang and Chen, 2024). The organisations emphasise on the obtaining the human capital which can fit the framework of RBV is evident within the process of recruitment. In this the candidates are required on value which bring within the different terms line up with the culture of Amazon, experiences and unique skills.
Recruitment strategies align with the RBV: The Recruitment strategy of Amazon targets the specialised skills and knowledge with the individuals which are rare within the overall marketplace. For instance, within the current tech era, the Amazon mainly recruits the machine learning, data scientists and software engineers’ experts. These experts are possessing developed technical skills which not able to replicated via the rivals. The recruitment process of organisation involves the technical and rigorous interviews assessments to makes sure that the every candidate has the needed competencies and skills. These can offer the competitive edge to the organisation.
The recruitment efforts of the Amazon emphasise on the attracting the unique experiences with the diverse talent. This needs to be lines up with the objectives of the innovation within the Amazon. By making sure that the strategies of recruitment are lined up with the strategic objectives of the organisation. The Amazon boosts the capability to attract the talent which might create organisational value. In this context, the resource based view is refers to the focus of Amazon on the individual’s recruitment who are mainly managing the technological leadership and driving the innovation.
Selection process: valuing and identifying Human capital: The Amazon’s selection process is mainly structured to understand the individuals which effectively contribute to the goals and unique culture of organisation. The leadership principles of the Amazon are key part to the overall selection criteria or process, as the organisation assesses the ability of candidates to display the behaviours (Swart et al, 2015). This showcases the other qualities, inventiveness, ownership and consumer obsessions are important for the success of Amazon. The principles of leadership are mainly measured valuable resources of organisation within own rights. This shapes the strategic direction and organisational culture.
With alignment with the RBV, the selection procedure of Amazon not only evaluates the technical expertise in the candidates. Moreover, it also assesses the contribution to the competitive benefits of the organisation. By choosing the individuals, are majorly capable for including value via the strategic goals alignment, experiences and unique skills. The organisation makes sure that this obtains the human capital which is difficult and rare as well for the replicate to the rivals.
The human capital value within the Amazon might be effectively understood via lens of RBV via considering how the abilities, knowledge and skills of workers contribute to the competitive benefits. As Amazon is one of the biggest technology and e-commerce organisations within the word. The organisation depends on the expertise of workers within the areas like as logistics, cloud computing, machine learning and artificial intelligence (Collins, 2022). The areas need the effectively specialised skills which are tough for the rivals to easily replicate. By individuals recruiting along with the needed skills, the organisation is capable to manage the position as the leader in market. Furthermore, the investment of organisation within the workers via development and training makes sure that the overall human capital adapts and be valuable to fulfil the needs. The regular investment within the overall human resources provides supports to the resource based view. Throughout, this is making sure that the workers of Amazon ongoing to be beneficial.
The selection and recruitment processes of the Amazon have mainly affected the whole performance of organisation. Through lining up with the RBV along with the recruitment strategies, the organisation makes sure that this mainly acquires the candidates. These are mainly capable of effectively contributing in the long term goals of organisation within operational effectiveness and innovation as well (Chams and García-Blandón, 2019). For instance, focus of Amazon on the supply chain expertise, software engineers and hiring data scientists’ permits to boost service and innovation. This mainly involves the AWS, Alexa and prime as well. The innovations effectively contributed to the market dominance and competitive benefits of Amazon. Moreover, the selection and recruitment procedures offers help to organisation in develop the workforce which lines up with the values and culture. The workers which offer commitment to Amazon to the operational excellence and consumer obsessions are to focus on the performance of organisation. The Human capital’s alignment with the objectives of company boosts the retention, employee engagement and productivity. These are important for the managing position of Amazon as the leader within the technology and e-commence.
Limitations and challenges of RBV within the selection and recruitment of Amazon: The RBV framework offers the effective foundation of selection and recruitment processes to the Amazon. This comes with the different limitation and challenges to the overall approach. The major limitation is related to the overemphasising technical expertise risks within the valuable traits expenses like adaptability and creativity (Mousa and Othman, 2020). The focus of Amazon on the encouraging specialised skills can overlook the applicants with potential. This might effectively develop the innovative ideas which can not fit with the current framework of technology.
Moreover, the resource based approach can result within the narrow emphasise on the candidates who fit within the major mold, mainly reducing the diversity n the company. The diverse teams mainly are drive innovation and generate effective, creative solutions. This is important for managing the competitive benefits within the industries of dynamics. The recruitment practices of Amazon need to strike with the balance among developing diversity and acquiring the skills of experience and thought.
Conclusion
The recruitment and selection procedures play a key role within the organization’s HRM. This mainly affects the overall success within the Amazon. Human resource managers have the key role in overall process of selection and recruitment. These are mainly responsible for the developing planning based on succession and create the job evaluation. The strategic selection and recruitment a process of Amazon is align with the HRM practices. By making use of the structured HR and technology practices, the organisation can make sure about the competent workforce which boosts the success within the organisation. The RBV (Resource based view) develops the significance of talent management within the managing the competitive advantages. On the other hand, ongoing developments are important to sustain the success of long term and resolve the recruitment challenges. The efficient recruitment is regular necessity for the organisation to boost the business landscape. The good practice within the selection and recruitment is important for the organisational success within the Amazon. The RBV offers the benefits along with the various challenges as well. In order to manage the competitive edge, the organisation needs to evolve the selection and recruitment procedures. This is also making sure that these capable to appeal appropriate talent, data driven and inclusive to fulfil shifting demand.
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