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An effective strategic management and leadership approach are important factors for every organisation to achieve desired targets. The presence of effective leadership skills is also required for every company to maintain its overall working performance. Again, effective leaders are beneficial for motivating and guiding their subordinates so that they can be capable of performing best in order to achieve organisational objectives successfully. In this report, the chosen organisation is PepsiCo, mainly a beverage company situated in the US.
Throughout this overall study, the chosen organisation’s strategic management, required strategic skills of PepsiCo, leadership development of this company is going to be discussed briefly. Rather than that, the importance of employee welfare environment, impact of “the community involve” in employee welfare and influence of corporate commitment on staff welfare are also going to be described here.
Strategic management and a strong leadership are the important factors that helps an organization to function in a well-organized way and to achieve the future goals. The strategic management are the planning and execution process within an organization which requires effective leadership skills to run a company. In this assignment the strategies and operational skills used by PepsiCo are being discussed to understand its objectives and organizational structure. PepsiCo is a multinational company that manufactures, food, snacks and beverages. The organization has more than twenty lacks employees and thus requires effective strategies to promote individual as well as organizational development. Total sales revenue generated by PepsiCo during the year 2020 was roughly 70.37 billion US Dollars [Referred to appendix 1].
PepsiCo is one of the leading brands in the global market and is spread across 200 countries. The company is very famous around the globe mostly known for its beverage and snacks; strong image of the company has helped it to survive in this competitive industry. The main rival of this organization of Coca-Cola and therefore requires effective strategies and plans to run this organization. A strong financial performance and major investment in marketing as well as digitization in various fields of work in the last five years have helped the organization to achieve its goals. The strong supply chain over the global platform as well as the strong distribution network has helped in the fast growth and better reach towards the customers. The strong marketing and variety in product have helped in the growth of the organization. Along with these various strategies are formulated by the organization in order to enhance organizational performance.
The major strategies formulated by PepsiCo is cost leadership, this has helped the company to get access over the market and thus increase the product consumption rate. Through minimizing the cost of the product, the demand became high that helps in boosting the overall market of PepsiCo. Furthermore, PepsiCo has also focused on providing sustainable long-term growth to make an impact over the society as well as on the environment. This has helped in developing a strong image of the organization over the market and thus promotes development. Moreover, the constant innovation and research over the technology and the food products is also one of the important strategies of the organization. With the increase in consciousness about food habits among people, the organization has developed various healthier food options that can led to prosperity within community as well as the organization. Therefore, these are some of the strategic directions used by the organization to improve its reach and development in the global market.
Strategic skills a very important for any organization to run properly as well as to make a strong hold in the global market. PepsiCo being multinational organization requires effective strategic skills to be developed in order to maintain prosperity and growth of the organization. Strategies helps in providing effective solutions for various complex problems that emerge in any business process. Therefore, the various strategic skills that are developed by PepsiCo for organizational operations are:
The above discussion over the various strategic skills used by the organization provides a closer view of the various ways PepsiCo functions. The strong hold on supply chain and effective marketing structure has helped in the development of the organization. However, with the increase in population and growth in the market structure, various new strategic skills are required to be developed by the organization in order to compete with the competitors in the market. The development in technology as well as digitization of various areas of business as helped in the steady growth of the organization. The improvements in technology and use of AI technology have increased the production rate as well as has helped in lowering the market risk.
However, with the change in food habit and rise in concern among eating soda based beverages has caused serious effects over the demand of this beverages. Therefore, it is important to make necessary arrangements and further innovations regarding manufacturing of this food and beverages. A healthier version of the products are needed to be launched in order to maintain growth in the organization. Along with this more emphasis over sustainable strategies are required by looking at the current environmental situation. Therefore, all the existing, required and future strategic of the organizations are required to work together to form a strong organization.
“Leadership Development” refers to the group of tasks which assist to prepare present and upcoming leaders to play a major role actively in their job role. Leadership-Development allows employees to upgrade their skills such as team management and decision making. AS opined by Rudolph et al. (2018), Development in leadership quality is important because it helps to increase employee-engagement. This is also used to develop the ability of leaders to hire appropriate candidates as per business requirements and inspire them to grow more.
Some of the opportunities that can be used to support the leadership-development and that are: “Interpersonal skill building” As discussed by Subramony et al. (2018), in this management people required to provide their interpersonal skill such as, giving day to day feedback to their employees, motivate their employees by setting up the goal and manage the performance effectively which assist to evaluate strong leadership quality.
“Gaining leadership support” As viewed by Huda et al. (2018),is a crucial part for developing the candidate from the day of joining by providing them proper training as per organizational requirements, providing books and materials to develop candidates.
“Evaluating-mentorship program” refers to the relationship between two people where each individual is more experienced and able to pass the certain criteria of the organization.
“Analysing and focusing on micro-development” As opined by Vogel et al. (2021), organizations required to arrange the micro development project such as, special projects, exposure with more leaders and giving the opportunity to their employees to analyse and understand the leadership skills. This opportunity can help employees to upgrade their performance and leadership development skills.
“Offering strategic projects” clear vision and mission is the key to path of success. As opined by Lucas et al. (2018), The major factor that used to sharpen the leadership quality is to introduce them with strategic projects in a complex situation to work on. Thus, can assist them to upgrade and get the chance to interact with existing leaders and learn from them.
“Key performance indicator” in context of leadership development in every organization there must be a clear goal and visibility set required for the achieving organizational goal by increasing productivity in the marketplace. As discussed by Daniëls et al. (2019), It is important in leadership development to evaluate the model of the key projects that are crucial for organization and provide the appropriate guidance to their employees by team leaders.
“Provide the opportunities” it is important in every organization to allow the less priority jobs to open for those employees who are interested in taking on challenges and want to take leadership of those projects to complete. It assists to build confidence to take challenges and increase the ability of finding strategic solutions. It can be beneficial for employees by giving them feedback or acknowledgement of their work and ability
“Encourage Innovative ideas and build clear vision for career” to upgrade the leadership quality it is crucial that leaders must be open for welcoming innovative ideas of employees as per the organizational need. As stated by Wahyudi (2019), Also leaders are required to set a clear vision for the employees to achieve and give them more working opportunities where they can find their career path. Leadership quality builds by the ability of motivating employees, giving them clear vision, providing them proper training which meet with the organizational need and building strong communication bonding with the employees or team. As mentioned by Shah and Rothstein, (2020), Team Building and working together supports true leadership quality development.
Apart from that in the Negative situation leaders are required to analyse the entire situation and examine the factors that are not favourable in terms of business requirements. Based on those understanding leaders can work with a team to find the solution or use the innovative ideas for avoiding negative challenges. It is important to build a strong communication with the team and other employees to understand their thought process and give importance to their ideas which can be used to solve the negative and complex situations in the organization.
It is analysed that successful leaders can be in any shape or can belong from any culture. It is important to have the ability to deal with tasks in a complex environment. In every business or in organization complex situations can arise any time as per the changes of business requirements. True leaders have the ability to deal with those complex situations in an effective way. As discussed by Rubens et al. (2018), Plan that is required to direct the leadership development in a complex situation is to “analyse the key points that are needed to create a great leader”. The effective plan could be to draw inspiration from the existing leaders for tomorrow. The plan is to create a list that is needed to develop leadership qualities which have the ability of dealing complex environment. Some of the Framework for developing leadership quality can be used to understand the way of handling situations by leaders or managers. AS opined by Moldoveanu and Narayandas (2019), Leadership development frameworks assist to gain a deep understanding of the quality and identify the primary development challenges. Frameworks that can be used to analyse leadership development consist of, “Collecting information of leadership development activities” to design a personal development plan. It is important to gather required information to visualize and analyse the data that are important for developing leadership quality.
“Setting Goal” after collecting the data, it is crucial to evaluate the clear vision and goal for achieving it effectively. AS stated by Ardoin et al. (2020), ability to evaluate mechanisms of tracking workflow and make changes as per the business understanding within the deadline is crucial. Although clear communication with the employees is very important for leadership development.
“Providing training” As opined by Guthrie and Jenkins (2018), it is important to collect data and analyse it. After that, providing training for managing leadership responsibility is important and learning from existing leaders can assist positively in the business market. Formal or informal discussion with the groups assists to remove the difficult obstacles along with communication barriers.
Another framework for leadership development and high performing leaders can be, “involvement” in this involving with the others and creating strong bonding which enhance the potential of others in the organization.
“Think differently” As discussed by John et al. (2018), analytical thinking and strategic plans that used to evaluate making decisions in the complex time. This ability is required to effectively manage the challenges in the organization.
“Inspire” employees can be inspired by the way of direction or giving command of the leaders in the organization which help to achieve the organizational goal. Inspiration also helps to make alliances with the leaders and employees.
“Achieves” leaders required to have that ability to get things done on time by making it easier for other employees. AS viewed by Blanchard et al. (2018), Thinking in a simple way and finding solutions based on the situation is a powerful aspect of improving an organization in terms of having quality leaders.
Apart from that “active listener” is also a key part of developing leadership as the ability of listing others and understanding their point of view is one of the strong components in leadership development. “Experiment and take risk” ability to take risk in the business market and work with it effectively with the suitable solution is a major scenario in leadership development. As opined by Domínguez and Mallén-Broch (2021), Collecting data, analysing them, understanding them and moving forward to perform experiments with those data led to great leadership quality.
Above-described needs of leadership developments can be used in the organization when business requirements change and staffing process. Whenever organizations deal with complex situations, leadership actions play a major role. Over the next three year these leadership qualities are required every time as day-by-day requirements of clients can be changed where managers or employees may need to change their work progression. Also dealing with the employees to make them more productive can be done by the leaders as they motivate their team and employees, they set goals for employees to achieve and provide them day to day feedback to encourage their work. Thus, leadership development or managers are required in the business market to perform well to achieve a significant place in the business market.
Depending on the leadership skills organization and employees can achieve the goal and also they can fulfil the client requirements in the given deadline. Employees can be motivated by the leaders and can work significantly.
Based on the above mentioned two personal development frameworks that are used significantly in terms of contribution to the performance. Those frameworks assist to analyse and understand the needs of developing leadership quality in the company and give in-depth knowledge of using different components of the leadership development. These frameworks help to contributes to hire appropriate candidates for the business operations and increase the ability to recognize the correct talent with fair opportunity. AS discussed by McCauley et al. (2021), Personal leadership development helps to enhance the ability of working with a team and building strong communication with the others in the organization to make them clear about vision and goal.
Apart from that, personal leadership development enhances the innovative thinking ability which is used to manage the complex situation where production must be done within the deadline. Also, it helps to analyse and find out the correct way to work with minimal resources along with maintaining quality of the products. Hence, leadership development increases the building relationship with the team, evaluating vision and mission, also it assists to achieve the goal by maintaining quality of work in weird situations or cultures. As opined by Daniëls et al. (2019), Apart from that, leadership development is used to provide training to upcoming leaders of the organization from existing leaders where they can get inspired, and can see the clear career path with their work. Moreover, leadership development upgrades the way of setting strategic ambition with the team members, increases the ability to establish clear communication and improves the staffing, training systems that are required in every company to achieve a certain goal. These components assist organisation to stand significantly in the marketplace.
Leadership development and leadership style supported the leadership condition in the company in such a way to expand the capacity of individuals to perform the leadership role effectively. As leadership development consists of crucial components such as collecting data, analysing, and understanding, the ability of hiring people and making strong communication bonding with the employees. These components favour the managers or team leaders to work accordingly with their team members. As stated by Hamdan et al. (2020), leadership development support to define the organizational structure and the workflow that are required to run the successful work culture. It is also supported with developing the coordination with the organizational operations and the employees to enhance their innovative ideas towards their work. Leaders or managers are able to assign the task to each employee accordingly along with the dedicated time. Leadership style supports the organization to move forward with the great people, those are working effectively with their skills of innovation and solving the problem easily with the ability of critical thinking. As discussed by Khan et al. (2021), It also avails the ethical development and understanding of the work culture in the company. Leadership development upgrades self-awareness and assists to develop cognitive skills. It helps leaders to develop others in the company to work well and increase the productivity of the employees.
To gain the organizational objectives and goal human resource departments plays a major role with the leadership quality. True leadership styles help companies to move forward with great production. Evaluating and maintaining the healthy relations with the clients and employees is performed by the managers or human resource department. Leadership style makes a major impact in organizational operations. As they can encourage their employees or can give positive feedback to help them improve their work efficiency. As viewed by Shulhan et al. (2019), Providing training and teaching employees about the organizational need or objectives assist employees to understand better their responsibilities.
Leadership development plans can be improved by gathering certain goals and objectives and analysing them to find out the correct path to achieve them. By studying the great leaders and adapting their norms can be helpful for the new leaders to achieve the goal or setting up the correct path for the organization. Also, it can be helpful for increasing the skill of managing a group, working with team members, giving them ambitions and the correct path to activate a certain goal even in a complex environment. As stated by Smith et al. (2018), Checking self-perception is also important against others' opinion. Leadership can be developed effectively by selecting the skills and area of interest. Creating a list about the leadership development goals and skills can assist leaders to understand better their upcoming responsibilities.
“Setting attainable goal” setting up the goal for work also for the employees to achieve it is important to move forward. Such as, picking up the goal of leadership, collecting the certain or specific ideas to identify the positive way of improvement and giving the day-to-day feedback is crucial to motivate the employees.
“Interact with network” creating a professional network is a positive key for improving leadership quality. As viewed by Rudolph et al. (2018), Connecting with the network and interacting with them help to gain more knowledge and different work styles to solve the complex issues.
“Tracking” in this tracking and evaluating the work progress is a major key in developing leadership quality. Where tracking the work and creating graphs help to understand better the range of productivity. Thus, these components can help leaders to develop their skills and ability to work in a diverse environment.
“Corporate community involvement” is a source to achieve the trust of customers. It has been stated that the corporate community has played a major positive impact on the employees. Employees rate the assets of any organisation thus it can be mentioned that with perfect employee engagement, companies can be capable of achieving their desired targets successfully. “Corporate communities” are “profit-seeking” companies that are connected into an exclusive network conjoining directors interconnected with large corporations including financial companies and banks. Corporate community involvement is an outstanding effort that assists the efforts of organisations looking for a high level of productivity from the employees (Pratiwi et al. 2021). Therefore, it can be understood that such corporate community involvement is essential for both the organisations and the employees also.
Again, it has also been found that an effective engagement of employees and CCI are interconnected to each other. In the meantime, it can be said that if the employees are not precipitated in such a program, then this program becomes useless. Therefore, it is becoming very much essential to build a perfect and concrete CCI project thus the employees are attracted to this program. Proper community involvement can be helpful in boosting employee engagement. Therefore, it can be realised that corporate community involvement has created a significant effect in increasing employee engagement. Corporate citizenship has also played an effective role in boosting employee engagement.
Again, it has also been noticed that CCI helps in boosting up employees’ morale regarding the company. Therefore, it can be stated that CCI has also helped in bringing competitive advantages also. Hence, it can be announced that the employees who continue their working with organisations having perfect competitive edge are retained, confident and satisfied with their job responsibilities.
Staff welfare is very much essential in developing workers' personalities to build a powerful workforce. A staff welfare environment can be able to contribute to the achievement of organisational objectives. Again, it has also been addressed that it assists in increasing the tenure period of the employees. It has been mentioned earlier that the employees are responsible to give their best in achieving organisational objectives and such a staff welfare environment is becoming very friendly for the employees to perform best to achieve organisational targets. Apart from all these, it can also be said that a perfect staff welfare environment has created a positive effect in achieving organisational objectives, values and so on. Again, it has come to reflect that this type of environment is beneficial to motivate the employees. In order to improve staff morale, the employee welfare environment has assisted hugely.
Core objectives of effective employee welfare are motivating the employees, creating a positive reputation, reducing employee retention, increasing overall productivity and so on (Amirnejad and Azhdari, 2018).
It can be considered that the employee welfare environment is a perfect situation for working. Again, this type of environment helps the employees to become mentally, physically and emotionally healthy. It has been understood that while the employees can get a suitable place for working, it is obvious that they have given their best in achieving organisational objectives. Therefore, it can be mentioned that it is essential for each organisation to build such a working situation where the employees can be capable of performing their best to achieve organisational targets. In this particular environment, the employees are capable to express their views and opinions also and no one is discriminated against depending on gender and sexual orientation. Again, it has also come to light that such a perfect working environment is filled with respect and inclusiveness so that the employees can get the opportunity to develop their knowledge and also improve both personal and professional potentiality. Therefore, it has been understood from this overall discussion that the presence of this type of suitable working atmosphere can be beneficial for the employees to work successfully. Besides that, it can also be effective for organisations to achieve desired targets and sustainability also. Therefore, it can be suggested that it will be required for every organisation to look into this matter to make a staff welfare environment to get a better result from the employees.
“Corporate commitment” has emphasised five core factors including awareness regarding social responsibilities, care for the global environment, customer orientation, advancement of new and updated technologies, corporate culture in the sector of human resources and so on (Zuhaira et al. 2018). Therefore, it can be announced that employees must be always aware of their social responsibilities.
Corporate commitment has played a major significant effect in influencing employee welfare. It has been mentioned that there are several kinds of benefits of employee welfare so it is becoming essential to maintaining a proper employee welfare environment through the application of corporate commitments. Again, it has also been stated that the mentioned factors of corporate commitment have played an essential role in satisfying the employees. In the meantime, while the employees are becoming satisfied with the job position and job situation, then they can try to give their best in accomplishing targets.
It can be concluded that an effective strategic management system and leadership approach are essential for organisations to run their business smoothly. Therefore, it has been found that here the chosen organisation PepsiCo has taken several initiatives to improve its strategic management and leadership development also. Several types of benefits of building a staff welfare environment have also been started here. Effective employee welfare is required to improve the overall productivity of organisations.
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